Here's how you can amplify awareness of your cause using social media and online platforms.

Authentic engagement is all about giving it a human touch. Connect with like minded people, grow your network, broadcast your content, engage more; social media algorithms love authentic engagements. It will also give a better understanding of what others are thinking on the subject. Encourage users to comment. Always be careful about excessive spamming from your end, as it defeats the whole purpose of authenticity.

It will also multiply your comment count if you actively engage and interact with other people under your posts. I have often scrolled past content that have no comments. The more comments, the more engagement, the more likes. Commenting honestly and biased will also increase engagement.

To amplify your NGO using social media, you need to strategically utilize various platforms to increase your reach, engagement, and impact. I personally believe in creating content that is relatable with a little bit of humour once in a while and a throwback post to juggle memory/or to highlight your past accomplishments or perhaps to thank a sponsor/collaborator/staff/partner. it is crucial to establish clear goals for your NGO. Whether it’s raising awareness, driving donations, recruiting volunteers, or promoting events, having specific objectives will guide your social media strategy. Then select the platforms where your target audience is most active. Try to switch up your content/design/strategy to suit the platform audiences.

Certainly it requires much effort to craft multimedia content, but it's worth it. It grabs more eyeballs naturally. All digital channels love multimedia. Also, AI can be leveraged to create good graphics content. A better way to efficiency is create a deck of content and post it in a periodic manner. Avoid posting cringe, it gains eyeballs but seriousness gets compromised.

I agree 💯 To engage authentically with your audience, what I find most helpful is focusing on creating high-quality and relevant content. So try to share impactful stories, behind-the-scenes glimpses of your NGO, success stories, and user-generated content to connect with your followers emotionally.: Visual content such as images and videos tend to perform better on social media than text-only posts. So endeavor to invest in visually appealing graphics and videos that convey your message effectively and capture attention.

Timing is detrimental to posting content. Posting during the day on a week day may not draw as big of a crowd than making posts after midnight on a Friday. Timing your content can go viral only if you engage when more people are online. Most popular social sites know that algorithms play an important part in posting; that’s why they most at least 10 times a day or more. Relevant content is good, but after 2 weeks, there will always be a new topic and the old topic will mostly likely be forgotten. Users should always aim to be the first at breaking news or they will seem repetitive and late as we see now on all social media sites.

Agreed 👍💯. The key word is collaborating wisely. Let your collaborators profile align with your goals so you're not collaborating with the wrong influencer that doesn't suit your mission/goals. Partnering with influencers or other organizations in your sector can help amplify your reach on social media. So try to identify influencers who align with your mission and values to collaborate on campaigns or promotions.

Correct 🔥💯. Regularly track the performance of your social media efforts using analytics tools provided by the platforms you are posting with. Be sure to analyze metrics daily or weekly. Especially if you are running ads so that you know which Keywords or post are doing better for boosting. Check Metrics such as engagement rates, click-through rates, and conversions to understand what’s working and make adjustments as needed.

I totally agree. A hashtag can symbolize unity as well as hate, it all depends on the context. I would encourage people who use hashtags to use it positively and they will discover just how powerful and meaningful their idea may contribute to any idea. A hashtag can make or break a cause. Use it wisely

By following these steps and consistently refining your social media strategy based on data-driven insights, relatable content, checking metrics to see what post works and which didn't, you can effectively amplify your NGO's presence on social media and engage authentically with your audience