How can you use ABM to strengthen your customer relationships?
Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on identifying, targeting, and engaging the most valuable accounts for your business. Instead of casting a wide net and hoping for the best, ABM allows you to tailor your messaging, content, and offers to the specific needs, goals, and challenges of your ideal customers. But ABM is not only about generating new leads and sales. It can also help you strengthen your existing customer relationships and increase retention, loyalty, and advocacy. In this article, you will learn how to use ABM to build deeper and more profitable connections with your current customers.
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Tania SaezI help companies with long & complex sales cycles to grow through ABM DemandGen & RevOps | Fractional CMO |B2B Growth…
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Declan MulkeenWin with ABM. Host of Let's talk ABM podcast. CMO at strategicabm
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David Costa LimaHead of Marketing at Biti9 / Co-Founder and Host at B2B Insiders | Specialist in Marketing & Growth | GTM…