Your team is divided on brand guidelines. How can you unite everyone under a cohesive brand identity?
Creating a cohesive brand identity is a key element in the success of any business. It's the essence of how your brand is perceived by the public and your own team. However, when your team is divided on brand guidelines, it can lead to a disjointed and ineffective brand identity. The challenge is to unite everyone under a single vision and set of rules that govern your brand's image, voice, and overall presence in the market. This can be a difficult task, but with the right approach, it's possible to bring your team together and create a strong, cohesive brand identity that everyone can be proud of.