You're struggling with client feedback on your copy. How can you maintain your storytelling integrity?

Just keep this one thing in mind: There's no end to learning and improving. Don't be too stubborn to think you know it all. Take the feedback And more importantly, take it with an open mind. You're a writer and you can always find your way around words. Don't you?

The biggest mistake a copywriter can make is trying to do everything without engaging with the client. No matter how skilled you are, the client knows best who they want to reach. It's crucial to ask clear questions to gain clarity. Take the time to sit down with your client and ask questions about their goals and audience. Understanding your client, their business, and their audience is the first and most important step in writing a copy that everyone will love and appreciate. By building a strong relationship with your client and gaining a deep understanding of their needs, you can create content that effectively communicates their message and resonates with their audience.

First things first. Ask for clear, specific client feedback. If the client says something is off in the storytelling part, I simply ask questions like "why do you feel so, do you have any ideas in mind I can work on". In 90% of cases, this works.

Begin by actively listening to your client’s feedback to fully understand their concerns and perspectives. Paying close attention to their input ensures you grasp the underlying issues without misinterpretation. Listening carefully is the foundation of maintaining a constructive dialogue and finding common ground.

After careful listening, step back to objectively assess the feedback. Remove personal attachment to the copy and focus on its effectiveness in achieving the client's goals and connecting with the target audience. If the feedback aligns with these objectives, consider incorporating it. However, if it conflicts with the core message or storytelling elements, be prepared to offer alternative solutions that maintain the story's integrity while addressing the client's concerns.

The biggest challenge in anything to do with the content space , whether it’s copywriting or video production or design is to take on criticism or differing viewpoints on board and adapt. You being the creator / author/ artist , your immediate instinct would be to defend your work. But when dealing with clients specifically one must do their very best to fulfil their requirements and specifications since it is their business. This is where you must grow a solution mindset and learn how to take feedback and incorporate without completely stifling your own creativity and ideas/direction. Both can be true if you can reflect without objectivity, you can follow your creative ideas and you can fulfil the clients needs.

“kill your darlings, kill your darlings, even when it breaks your egocentric little scriber’s heart, kill your darlings” - Stephen King

O feedbacks do cliente é sempre baseado em indicadores e ouvir com atenção refletindo sobre a insatisfação ou agrado poderá trazer insights para o mesmo projeto ou futuros.

Long term relationships are more important than short term wins. Always be the bigger person. In the end you might be right or wrong but what is more important is keeping your standards.

Clear communication is everything! Take your client in confidence and show them that you completely understand with what they want and you will fix it as desired. Communicating builds the best relationships.

In my 4 years of copywriting, I’ve learned that clear communication is the secret to keeping your storytelling intact while juggling client feedback. It's all about expressing your creative choices so clients get your vision. But don’t stop there! Listening, reflecting, and offering alternatives help keep the narrative fresh. Plus, staying collaborative and open to evolving with feedback makes the process smooth and fun. From experience, this balance not only preserves your storytelling integrity but also builds stronger client relationships.

Clear communication is essential for finding a middle ground. Clearly articulate your concerns about how the feedback might impact the story's integrity. Explain how certain elements are crucial for emotional engagement or maintaining brand consistency. Offer examples of how adjustments could be made without compromising the narrative. Your goal is to help the client understand the value in preserving the story's essence while still addressing their concerns. By providing thoughtful explanations and potential solutions, you can work collaboratively to achieve a balance that satisfies both parties.

One thing I have found helpful is be an active listener. In a way it shows the client that you are in on the project whole heartedly and minimizes micromanaging.

Comunicação com clareza demonstra firmeza e sabedoria em sua argumentação. Um linguagem clara, direta feita com bastante conhecimento e valor agregado tem um forte poder de comunicação cativando o receptor daquela mensagem.

Instead of compromising the core elements of your narrative, propose several alternative approaches that address their feedback while preserving the essence of your story. For instance, suggest different wording, restructured sentences, or alternative examples that align better with their vision but still convey your original message.

Try not to fall in love with your stories. You've listened and reflected, but the client says the story doesn't work. Sometimes you have to "kill your darlings" or change direction. It doesn't mean your story doesn't have merit, but be open to the fact that it might not work in this particular context or that the client doesn't like it (we all have our own tastes and preferences). Hear what they said and try a fresh approach.

Of course you have to offer alternatives. The only other option would be to drop the client. What AI is LinkedIn using to create these questions? Answer: not a great one.

If certain feedback threatens the narrative, propose alternative revisions. These alternatives should address the client's concerns while preserving the story. For example, if a suggested change alters the tone, recommend a subtler approach that maintains the desired atmosphere. By offering options, you demonstrate flexibility and a commitment to both the client's needs and the story's integrity. Providing thoughtful alternatives shows that you value the client's input and are dedicated to finding solutions that enhance the project without compromising its essence.

Sempre bom trazer uma construção de argumentos para mostrar que “por A + B” a narrativa pode ser testada. Como copywriters, precisamos mostrar que o nosso trabalho é sério e não é apenas um textinho, mas sim muito estudo.

الشيء غير المرن، يسهل كسره! من الهام جدًا لك كصانع محتوى بشكل عام أو Copywriter بشكل خاص، أن تتعلم المرونة. لأن عملنا إبداعي بالدرجة الأولى، وأحيانًا لا يكون هناك صحيح أو خاطئ. فكلما كنت مرنًا منفتحًا للنقاش والتعديل، كلما تعلمت وأكسبك ذلك سُمعة جيدة في مجالك، وأحب العملاء العمل معك.

Client / Copywriter collaboration is all about growing together and creating something unique. Their input is as valuable as yours; and by staying humble and enthusiastic, you can learn many things along the way.

Certainly, doing any project as a single person is considered a kind of suicide, it's like if we want to put on combat uniforms and go to the enemy's war alone, naturally, the probability of our success is below zero percent and negative! In any work, group participation and cooperation gives far better results than single-person work, and this is quite clear... Having several active minds around the table and collecting various ideas and different points of view about the topic under discussion eventually makes our path to writing the final idea on paper and creating a pleasant and memorable work of art smoother.

Maintaining a collaborative spirit when receiving feedback is crucial for preserving the integrity of your storytelling. Feedback isn't a personal attack, but a chance for refinement and growth. Approaching feedback with defensiveness can hinder creativity. Instead, embrace collaboration. View your client as a partner, working together to find solutions that achieve their goals while honoring your narrative's emotional core. This collaborative mindset taps into collective intelligence, allowing you to explore new perspectives and refine your work. By remaining open to suggestions and seeking compromise, you maintain your artistic vision while building a strong relationship with your client, one based on mutual respect and shared success.

Learning never stops. Don't take the feedback to your heart. Use it as an opportunity to understand where you went wrong. Be transparent in your communication and listen carefully. Go through the initial requirements and conversations. Check what did you miss and how you can improve it. It's all about communication, collaboration, and creative freedom while ensuring the final copy aligns with the client's goals and vision.

To Evolve Gracefully : 1.Protect Your Story's Core: Prioritize the heart of your narrative when considering client feedback. 2.Find Common Ground: Balance your creative vision with client needs for a successful outcome.

Cada proyecto es un reto que asumimos y que debemos culminar con un nuevo aprendizaje. Sobre todo, cuando el cliente colabora en la creación de las piezas de texto que contrato. Bien sea aportando la información necesaria o con un feedback constructivo que nos lleven a mejorar el texto.

Embrace the feedback as a chance to evolve and grow in your craft. Adapt your storytelling techniques to incorporate valuable insights while staying true to your narrative voice. Evolving gracefully ensures that you can enhance your work without losing the core elements that define your storytelling style.