84.51˚

In the July edition of the Consumer Digest, get insights on how AI is shaping the grocery shopping journey, what’s influencing ice cream consumption trends and back-to-school shopper's top priorities (if they've started!). Check it out: https://bit.ly/4bXS1vc 📷 With insights teasers by Bridget Allerton, Director of Commercial Insights #8451Proud #ConsumerBehavior #ShopperInsights #ShopperStrategy #GroceryTrends #BackToSchool #AI

What role does retail data play in modern marketing organizations? On the latest episode of The CPG Guys podcast, Meghan Johnson of Mondelēz International and Cara Pratt of Kroger Precision Marketing traded thoughts on this hot topic with hosts Sri Rajagopalan and Bryan Gildenberg. A few nuggets of wisdom from their enlightening (and fun!) conversation: 🌟 Use retail data strategically to gain a competitive edge in both brand-building and driving sales. 🌟 Involve commerce teams in planning to utilize retail data across all media investments. 🌟 Focus on media innovation to drive business growth and enhance learning opportunities. 🌟 Enhance your media mix models with real-time retail insights to stay ahead. 🌟 Ensure media publishers are held accountable for driving retail sales performance. 📻 Listen here: https://bit.ly/3yYi6wW #KrogerPrecisionMarketing #8451Proud #RetailMedia #Marketing

Diving into machine learning (ML) often means wrestling with causal questions, but interpreting ML models as if they reveal true cause-and-effect relationships can be risky. 🚩 Our latest blog by Brandon Greenwell, Ph.D., and David Schappler explores the pitfalls of this approach, highlighting why domain expertise and causal tools are crucial for accurate insights. Discover how misguided interpretations can lead to poor decisions and how to use ML more effectively for causal analysis: https://bit.ly/3Mk6OGi #8451Proud #MachineLearning #AI #DataScience #CausalAnalysis

People's priorities shift with different life stages, and grocery shopping is no exception. Our latest blog explores the unique and shared shopping preferences of baby boomers and Gen Z, offering insights to help brands align their marketing with consumers' values and habits. Learn more: https://bit.ly/3yVeUC8 #8451Proud #ConsumerBehavior #GenerationalShopping #Insights #GroceryTrends #PurchaseSignals #Omnichannel

HAPPENING TOMORROW 📺 CGT sister brand Path to Purchase Institute is hosting "Navigating the Data Jungle: Join the Quest to Find the Missing Sales." 🔎 Identify potential causes of sales decline with data. 🗺 Explore solutions to solve the problem. 🚶♀️ Walk away understanding how you can capitalize on data science to solve your challenges. 📅 August 28 🕑 2 p.m. ET ➡ https://ow.ly/1rI250T6oI3 #webinar #education #datascience #retailmedia #cpg 84.51˚

Anshul V. has been innovating with us since 2018, working to build and refine our brand data products. In a new Q&A, he shares insights into his career journey from full-stack software engineer to team lead, his best advice for those breaking into the field and more: https://bit.ly/3SXgyKa #8451Proud #EmployeeSpotlight #DataEngineer

All aboard S.S. team bonding 🛳️ This boat tour was the perfect way for our NYC associates to catch up with old friends and meet new ones while cruising past iconic landmarks! #8451Proud #TeamBonding #SummerOuting

Proud to call Cincinnati (among a few other markets) home, and honored to be recognized as one of the Best Places to Work in the city by Purpose Jobs: https://bit.ly/3X2JRxH We're more than just a data science company—we're a dynamic, purpose-driven team of diverse individuals sparking innovation and simplifying lives nationwide. Want to learn more about our open roles and the perks that come with them? Check out our careers page: https://bit.ly/3qxzjZM #8451Proud #BestPlaceToWork #Cincinnati

Calling on Kroger was another collaborative event hosted by NextUp Cincinnati which brought together CPG experts with leaders from Kroger and 84.51˚ to discuss evolving retail strategies and customer expectations. Along with the opportunity to connect one-on-one, attendees also heard from a panel including Kroger Precision Marketing's Jill Smith on the following points: 🛒 Embracing omnichannel approaches, prioritizing fresh offerings and tailoring personalization are vital to keeping up with changing shopper preferences. 🛒 Anticipating shifts towards multi-generational and smaller household structures is critical for future growth. 🛒 Achieving lasting success requires a careful balance between immediate goals and long-term innovation. #8451Proud #NextUpCincinnati #ShopperStrategy #RetailStrategy #Omnichannel #ConsumerBehavior #GroceryInsights

Join 84.51˚'s Shelley Heinen LIVE this Thursday at 10 a.m. CT/11 a.m. ET for the LogicGate webinar, "Scaling Data Peaks: Mastering Data Management". Learn more and register: https://lnkd.in/ejJd8Xmy