adMarketplace

It’s official — Google is a monopoly. So what does that mean for search advertising? 1. Innovation for users 💡 2. Transparency for advertisers 👀 3. Greater control for publishers 💪 Our latest blog breaks down everything you need to know about the Google antitrust ruling and its impact on the search advertising landscape. https://lnkd.in/eVYR62XX #Google #Antitrust #SearchAdvertising

We’re thrilled to be a finalist for this year's Digiday Technology Awards in the category of Best Monetization Platform for Publishers! 🥳 Learn more about how we partner with publishers to help them build better consumer search experiences that drive quality traffic and revenue. https://lnkd.in/gM-x7TE7 #DigidayAwards #SearchAdvertising #Monetization

What a Day at the Annual AMP Summer Event! 🌞 From pickleball showdowns to corn hole matches and refreshing dips in the pool, our end-of-summer celebration was the fun and relaxation we needed! 🎉🏓🏖️ A massive shoutout and thank you to everyone who arranged this unforgettable day! We couldn’t have asked for a better way to close out the summer! 🥳✨ #SummerParty #CompanyCulture #Adtech

As the Google antitrust trial enters the remedy phase, what are the biggest implications for advertisers, publishers, and the entire digital ecosystem? Adam J. Epstein, Co-CEO & President of adMarketplace, opines on the key structural remedy that would incentivize increased competition and more innovative user search experiences, while delivering transparency and efficiency for advertisers. Check out his full AdMonsters article to learn more about how the remedy phase could play out and what this could mean for the future of search advertising. https://lnkd.in/eqpQbdAX #SearchInnovation #AdTech #SearchInnovation #GoogleAntitrust 

Nobody will remember: - Your salary - How “busy” you were - How many hours you worked People will remember: - The 4.5 days you worked in office  - How many times you skip the SERP - How you chose to capitalize adMarketplace 

Check out the latest episode of Neil C. Hughes 's Tech Talks Daily podcast with a ~very mindful~ interview with AMP’s Steven Read 🎙️ Steven dives deep into the world of evolving search technologies and AI, revealing how they’re transforming search into a more engaging and conversational experience. 🎧 Listen to the full podcast below ⬇️ https://lnkd.in/e7QJdy4N #SearchAdvertising #AI #DigitalAdvertising #Adtech #TechTalks #Podcast

Are your search campaigns getting lost in the mix? 🚨 If you’re using Google’s PMax, your search ads might be drowning in a sea of display, YouTube, and other bundled channels. Uncover how PMax might be nullifying your search advertising efforts—and what you can do about it. ⬇️ https://lnkd.in/e-BSSjtm #SearchAdvertising #PMax #DigitalMarketing #MediaStrategy #AdTech

Faced with the challenge of adapting to the evolving consumer journey, New Look sought more than just adaptation– they needed innovation. 💡 Swipe through to uncover how adMarketplace helped New Look redefine their media strategy and optimize their search budget, leading to a 27% boost in AOV compared to Google non-brand. #MediaStrategy #SearchAdvertising #ConsumerJourney

🎒 The Back-to-School Rush is Here! 📚 Did you know that the average shopper now interacts with six different touchpoints before making a purchase? 🛍 And with 50% of consumers using four or more channels, your strategy needs to be sharper than ever. Download our Back-to-School Guide to discover the latest consumer behaviors, trends, and actionable insights that will give you a competitive edge. ⬇ Get the Guide Now https://lnkd.in/exXeD8H4 #BackToSchool #ConsumerTrends #ConsumerBehavior #MarketingStrategy

After the Google monopoly ruling, some search advertisers now envision a great opening of the ad tech ecosystem. They think this could unleash innovation in search, and give more flexibility to the internet. “It’s a huge win for advertisers, ultimately a good win for consumers, and obviously search users as well, with the ability for innovation in search outside of the search result page,” said Adam J. Epstein at adMarketplace. The ruling also is viewed as a harbinger for Google's upcoming anti-trust case around its whole ad tech business. Regardless, there is a shakeup in the foundations of the internet, and some people say it will never be the same. Five years from now will look very different than today. Here is Ad Age and our look at the monopoly case of the year. 🔗 🔗 🔗 #search #Google #adtech #internet #advertising https://lnkd.in/eM_Aq_MD