Adolescent

TikTok Live has quickly become the go-to platform for creators and influencers, outpacing Instagram Live. So, what makes TikTok Live the preferred choice? 1. TikTok Live offers unique features that make it more appealing. Creators can host LIVE Events to generate excitement and engage their audience ahead of time. 2. The real game-changer is the gift function, allowing viewers to send virtual gifts that convert into real money. This feature also enables creators to participate in battles, where audiences send gifts to support their favorite creators, boosting their earnings. These elements encourage creators to stay live longer, fostering deeper connections and more authentic interactions with their audiences. The combination of engagement and monetization makes TikTok Live a dynamic and lucrative space for influencers. While Instagram has its own gifts feature, TikTok Live has a key advantage: it shows up on users' For You Page (FYP). This means TikTok Live is more likely to be discovered by users, making it easier for them to find and join live streams, whether they know the creator or are just intrigued by the content. Brands and marketers should take note: TikTok Live offers a compelling blend of visibility, engagement, and monetization that could reshape influencer strategies. Subscribe to our newsletter to stay updated on the latest Gen Z and Alpha trends and insights! https://lnkd.in/gf63wvym

Our co-founder Ramaa Mosley breaks down what sets VP Kamala Harris' presidential campaign apart: It’s all about relatability, authenticity, and connecting with younger voters on a personal level. While some campaigns stick to a more serious tone, Kamala Harris’ use of memes and light-hearted content makes her feel more approachable and relatable. Her speeches at the DNC also demonstrate her ability to balance this with a focus on key issues, showing young voters she’s committed to causes they care about. In a time when voters, especially younger ones, crave genuine connections, this strategy highlights the power of authenticity and engagement in today’s digital landscape. It’s a valuable reminder for all of us to consider how we’re connecting with our own audiences and fostering real engagement. Read the full Fast Company article (link in the comments) for more insights.

Instagram’s new feature is bringing back some major Myspace vibes! Users can now add a song to their profile. With many younger users moving away from traditional posts and engaging more through Stories and Close Friends, this update could be Instagram’s way of making profiles feel more dynamic and personal again. Whether it’s a song they’ve had on repeat all summer or one that perfectly captures their mood, this feature lets them tell a story without saying a word. For brands, while you may not have this feature, it’s a great moment to rethink how you connect with younger audiences. Understanding their preferences for self-expression through music and culture could open up new ways to engage authentically.

We’re excited to share our latest feature with Net Influencer, where our co-founder Ramaa Mosley dives into the heart of what makes Adolescent Content unique in the world of youth marketing. From our beginnings to now, we've remained committed to empowering diverse young creators and connecting them with global brands to produce authentic, impactful content. Ramaa’s journey, which started at the age of 16, has fueled our mission to alchemize youth storytelling and create real cultural impact. In this exclusive interview, Ramaa discusses: ✨ The evolution of Adolescent Content’s mission—from directing to involving young creators in every stage of content creation. 🌍 Our commitment to fair compensation and supporting the mental health of young creators in an ever-changing world. 🎯 How we’re leveraging our extensive network of talented #GenZ creators to help brands align their values with the next generation. We’re proud to be at the forefront of the creator economy, ensuring that young voices are not just heard but celebrated. As we continue to grow and innovate, our goal remains the same: to bridge the gap between brands and youth audiences through authentic, value-driven storytelling. Check out the full article here to learn more about how we’re shaping the future of #youthmarketing! https://lnkd.in/eVAAxERx

UGC isn’t a new concept, but it's a crucial element in many brands' social media strategies. While opinions may vary, the results are undeniable. When UGC is paired with audience feedback, it can drive significant wins, turning users into loyal customers and brand advocates. In today’s marketing landscape, particularly with Gen Z, traditional product marketing often falls short. Gen Z values authenticity, trust, and community—qualities that UGC delivers in spades. Brands like REFY Beauty, Crocs, and Away are leading the way by embracing UGC and leveraging it to build stronger connections with their audiences.

If you’re fond of fashion influencers or follow any of your favorite fashion houses on social media, you may have noticed that the flat-lay trend from 2016 has reemerged. However, the items are now carefully curated in TSA bins. As the trend gained popularity, many began to wonder how this was happening in the middle of a busy airport, with TSA agents yelling to move faster and follow instructions. Well, you can purchase a TSA bin on the internet for as low as $12. That’s right—your favorite fashion influencer has bought a TSA bin and is snapping these super sharable images from the peace of their own homes. For brands participating in this trend, it's a way to stir up emotion and further connect with their followers by showcasing items that their audience desires. This level of curation helps your intended audience understand if you're speaking to them. Subscribe to our newsletter to stay updated on the latest Gen Z #trends and #insights: https://lnkd.in/gf63wvym TikTok: @linda.szaa

Many teens and young adults feel addicted to their phones, with research indicating that usage releases dopamine, providing a daily high or distraction. As cellphone bans in schools gain momentum nationwide, students have mixed feelings. Some believe that parental authority should outweigh school policies on phone use, while others support stricter regulations. As our Youthtellers, spanning #GenAlpha and #GenZ, head back to school, we're checking in with them to gauge their reactions to these new phone policies. Check out their responses below. (SWIPE) Are you looking to better understand youth audiences? Our think tanks help marketers adjust their strategies to align with evolving trends, offering tailored #insights to keep your content and ads relevant. Connect with us to navigate these challenges together: https://lnkd.in/eevmyddb

New work for American Eagle Outfitters Inc. featuring THE Ohio State Football's Caleb Downs and JJ Smith. We bopped around The Horseshoe, tossed the ‘ol pigskin, and served some lewks with the most collaborative and chill crew you could ask for. Big thanks to my pals at AE, and the team at Adolescent. Much, much more from this shoot still to come... 📸: Brian Kaiser Client: American Eagle Outfitters Inc. Agency: Adolescent Talent: Caleb Downs & JJ Smith Director: Just Lamar Carter DoP: Jean Carlos Falcon Producer: Jewel Estephanos Team AE: Cara Dorr, Angela Sumner, Ashley Baylor Photo Assist: Matt Reese DigiTech: Stephen Takacs 1st AD: Tami Kumin Talent Manager: Serenity Griffin Prod Supervisor: Gina Herhuth 1st AC: Casey Hunter 2nd AC: Robby Sliwinski DIT: Meg Sharp Gaffer: Dean Hayashi BB Electric: Trevor O’Neal Key Grip: Matt Maynard BB Grip: Connor Richards Art Director: Katie Harriman Prop Asst: Paige Harriman Sound Mixer: Jay Alton VTR: Noah Kuhr Script Supervisor: Miranda Posey Stylist: Emily Lebsock Style Asst: Aaron Best, Nicole Davis MUA: Amy Morgan PA: Lindsey Kibler, Yaiqan Edwards, Reilly Schrock, Zach Pinney, Sean O’Connor, Tony Perialis, Amanda Hunter, Greta Cargin

For a generation divided into "yay sports" and super fans, the Olympics had a gap to close. How to get young people interested enough to tune in? It's about leading with athlete-centered content on social. Enter the Olympic Village, which is increasing Gen Z's interest in the Olympics by connecting their love for reality TV, TikTok, and voyeurism. Interested in more #insights about #GenZ and other youth audiences? Sign up for our newsletter: https://lnkd.in/gf63wvym TikTok: @maybemackenzie

It isn’t 2016 anymore - flex culture is dead, overconsumption is an ick, and relatability is more important than ever. In today’s climate, the extravagance of celebrity endorsements can alienate youth audiences. Even influencers who were once seen as relatable start to feel distant when their follower counts become excessively high. With the ongoing cost-of-living crisis, brands need to be thoughtful when selecting brand ambassadors. Rather than pursuing macro-influencers with huge followings, brands should focus on building relationships with #microinfluencers whose interests align closely with the brand. Here are six key marketing #insights to inspire your next ad campaign targeting #GenZ: