Ad Results Media

Celebrating these incredible four team members who make daily contributions to the success of Ad Results Media and our company culture. Proud to recognize all that they do and please join us in congratulating them. ☀️Andreas Matthes - Senior Director of Financial Planning & Analysis - 4 years ☀️Ashley Fenrick - Senior Account Strategist - 4 years ☀️Brit Garcia - Audio Insights Manager - 8 years ☀️Samantha Wiggs - Account Strategist - 3 years

Large brands are taking notice of the power of podcasting. As our esteemed client Brittany Clevenger states, “Everyone is starting to realize that podcasts can serve both upper and lower funnel functions for a brand and we’re all getting good at measuring its place in the consumers’ paths to purchase,”. This, according to ARM's CRO Teresa Elliott, "is also opening conversations about other tie-ins, such as with social media and live events." Read more in this latest Inside Radio article. https://lnkd.in/gPGRQE83

What an incredible experience at Podcast Movement in Washington, DC. The largest gathering of podcasting minds lived up to its reputation, bringing together industry leaders, innovators, and passionate creators. Ad Results Media was honored to be part of the conversation. Our very own Heriberto Ramirez and Patty M. led insightful discussions on crafting compelling brand pitches and future-proofing podcasts for the ever-evolving media landscape. It's a definite must attend if you're in the audio industry.

Craft your audio identity and then be consistent. Audio centric marketing can be found in all kinds of marketing campaigns (app sounds, jingles, etc.) but in podcasting, there’s an opportunity to create an audio identity that not only elevates your brand sonically but also adds to its foundational core. Creating memorable sound that transcends one singular ad comes from building a consistent audio identity that is centered on creative and can be leveraged across your brand’s entire media landscape. In Ad Results Media's latest blog, Kurt Kaufer breaks down the following ways to create an audio identity with lasting impact: ✅ Know Your Audience ✅ Embrace Emotion ✅ Differentiate Your Sound ✅ Stay True to Your Larger Brand Identity ✅Make a Lasting Sonic Impression Read the full blog here: https://lnkd.in/dN3q3haq

Thrilled to have our CRO Teresa Elliott representing Ad Results Media in this IAB webinar on August 27. Be sure to join in Tuesday for this session featuring a stacked group of audio and marketing experts weighing in on how and why podcasters have grown such a massive influence within the creator economy. Register here: https://lnkd.in/gyCh5RBb

Be specifc. In Ad Results Media’s latest 'Pod Perfect Ads,' Zibby Owens brings a specificity as to why she is promoting the app Life360. She knows the audience of her podcast ‘Moms Don’t Have Time to Read Books,’ and she speaks to exactly what they will get from using this app: safety, tracking lost items, and getting key family alerts for crucial moments, especially helpful as we roll into the back-to-school season. She has a warm and accessible tone in her delivery that helps reinforce trust with existing listeners or build trust with new ones. Check out our feed for other highlights of outstanding ad reads to help you craft more effective audio ads. 🎧🔝

Podscribe has released its Q2 report and there is a lot in here to consider when devising or modifying your podcast advertising strategy. Ad Results Media’s top takeaways are the following which our carousel highlights reflect as well. ✅ Podcast ad spending continues to grow which: Reflects increased advertiser confidence in the medium. ✅ Audience engagement with podcasts remains high, which: Makes podcasting an effective channel for brand messaging. ✅ Targeting and personalization in podcast ads remains high which: Underscores their roles in improving relevance and effectiveness. ✅ Data-driven strategies are becoming more and more crucial which: Helps optimizie ad placement and audience reach. ✅ Advertisers must be adaptable because: Adjusting to changing listener behaviors and preferences maintains effectiveness. The full report: https://lnkd.in/gnrQhsMa

Developing a digital audio strategy centered on creative is a great way for your message to fully resonate with your target audience. And as audio evolves, you want to make sure your campaigns are adapting to the new possibilities. In Ad Results Media's latest blog, Kurt Kaufer covers the following areas of audio advertising that you can leverage to remain innovative: ✅ Interactive Ads (voice-interactive, motion-activated) ✅ Autonomous Sensory Meridian Response (ASMR) ✅ Spatial Audio Read more on how to stay creative and therefore competitive: https://lnkd.in/gxM6zzfV

This session will be full of expert insights on content strategy and reaching the right audience. And it's only TWO WEEKS away. We can’t wait to see you there!

Ad Results Media continued to harness the power of thought leadership in the month of July. Digging into the latest insights within audio allows ARM to provide the best guidance for our clients and remain a front-runner within the industry. Here’s a look at what we were up to last month. 🗞️ Wall Street Journal - ARM’s CEO Jordan Fox was included in this recent The Wall Street Journal piece on the proliferation of audience within the podcasting space. Big brands entering the ad space and continued performance within the medium are setting up major growth from a marketing perspective. https://lnkd.in/ghyTwiTt ✍🏼 Minding the Audio Gap This blog covers why there has been a divide between attention and ad spend, a trend that historically occurs with evolving media channels. But now the opportunity to leverage 31% of the average consumer’s media intake is undeniable. This piece covers the excitement around seizing this moment and why you want to be a part of it. https://lnkd.in/gQ4byyJH 🎯 ARM’s Pod Perfect Ads Our series ‘ARM’s Pod Perfect Ads’ on LinkedIn which highlights what makes a great ad read continued with a video+audio ad read by Jaime French for OUAI and an audio ad read for Fitbod by the hosts of 'Dropouts.' Both ad reads are great examples of how humor, believability and authenticity can create a read that does not feel like an ad. https://lnkd.in/gWU_MN7V ✍🏼 Engagement within Audio Both these blogs authored by Kurt Kaufer explore what is special about sonic content, highlighting how consumers engage with it and how to market within this medium. If you didn’t get a chance to check these out earlier, read more here on what consumption patterns in audio mean for advertisers and how to create effective and engaging ads. https://lnkd.in/gkGeqh-M