Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional. #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate. The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace. Check out what other agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U
ADWEEK
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Aktualisierungen
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Streaming TV offers the unmatched brand recognition of TV advertising and digital insights of digital marketing. It’s also a stellar (and affordable) strategy for brands of any size. Omar Karim, Director of Ad Products and Technology at Amazon Ads, highlights 3 tips to help marketers supercharge their strategy with streaming TV advertising. #sponsored
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Can I pull you for a chat? Big thanks to ADWEEK for covering this hugely successful partnership with Maybelline New York and our friends at the Beauty Co-Lab 🏝
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The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards and, ultimately, their businesses. Through their work, these chief marketers are demonstrating the standard of effective marketing leadership and paving the way for the next generation of industry leaders. They are the Marketing Vanguard, and ADWEEK is proud to announce, as part of our Marketing Vanguard initiative, the second annual Marketing Vanguard Awards. In November, we will be honoring marketing leaders who consistently do the following and can prove it: - They advocate for the marketing practice. - They use their visibility and voice to drive the business. - They are positioning marketing as a growth driver in the organization. - They can quantify the value of marketing in the organization. Submit your nominations now 👉 https://adweek.it/4g3vIrd
Call for Nominations: The 2024 Marketing Vanguard Awards
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Booze? Mais non! The sober curious movement is getting a major boost from the Netflix hit Emily in Paris. “This is huge for the category because Emily in Paris is one of the most popular Netflix shows,” says Hilary Sheinbaum, an advocate in the booze-free space whose latest book, Going Dry, drops next week. “Viewers pay close attention to what the main characters do, and they may start to notice nonalcoholic products and be inspired now that they’ve heard her talking about it.” https://adweek.it/3X4GvJl
Emily in Paris Joins the Sober Curious Brand Boom
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Liquid Death has a life-sized coffin on hand for trade shows and other events, Macgyvered into a cooler, for the perfect morbid-cheeky display vehicle. No one is surprised by this, right? Now there's a collab with YETI that has created a 1-of-1 glow-up version of this DIY project and an auction so a consumer can win it (today thru Friday noon, bidding starts at $1,500). Separately, you might notice some new Liquid Death packaging hitting retail rn--that's the fruit of a Super Bowl stunt, with Coinbase winning an eBay auction for prime placement on 500K boxes. Check out the double dose of news here: ADWEEK #marketingandadvertising #brandcollaborations Andy Pearson Kate Rouch #onchain #crypto
Chill for Eternity in a Liquid Death x Yeti Casket Cooler
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VOICE | "Today, brands can enter their data into one knowledge graph or database and have it update from a few to several hundred platforms in real-time. This is the fastest way to ensure not only update frequency, but also consistency across the entire data landscape where consumers engage with Search and AI," writes Christian J. Ward, executive vice president and chief data officer at Yext. https://adweek.it/4759roW
As Search Fragments, Brands Must Develop Knowledge Graphs
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Tune into the latest episode of the Yeah, That’s Probably an Ad podcast with Rebecca Stewart and Luz Corona, MPS, as they sit down with Bubble Skincare’s Lindsay St. Clair to explore the founding of Bubble Skincare and how it has evolved over the years, as well as authenticity, branding, and product development. Here are the top takeaways: - Bubble Skincare used focus groups to identify the needs of Gen Z and Gen Alpha, then discovered a gap in the market for effective, affordable skincare designed for them. - Lindsay says the company places a high value on the visual and functional aspects of its products, ensuring that skincare is both effective and delightful. - Despite limitations in marketing budgets and team size, Bubble Skincare relies heavily on grassroots promotion and word-of-mouth within its community. Listen now for a look behind the scenes of skincare brand Bubble. 🎧 Apple Podcasts: https://bit.ly/3T3RRfq 🎧 Spotify: https://bit.ly/3X33vrR
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YETI and Liquid Death have collaborated on a cooler that's to die for...literally 🪦 The new life-sized Casket Cooler is designed to "keep your drinks ice-cold for an eternity." It can accommodate 378 12-ounce Liquid Death cans or 252 tall boys (without ice). Liquid Death had been eager to collaborate with Yeti for a while according to Andy Pearson, vice president of creative at Liquid Death. “When we’re looking for partners, it may be because we’re already big fans, it could be that they have a rabid fan base of their own, or it may be that at first glance, the brands don’t have much in common at all,” said Pearson. “The best partnerships are a combination of all three.” Read more on the blood-chilling collab: https://adweek.it/3T8w7PD
Chill for Eternity in a Liquid Death x Yeti Casket Cooler
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The 2024 holiday season is shaping up to be more complex than ever, with consumers taking longer to make decisions and demanding more personalized experiences. Pia Ostos, VP and GM, CPGs of Inmar Intelligence shares the trends that will shape the holiday season and the strategies brands need to implement to stay ahead. #sponsored https://lnkd.in/d-ZP3Z8c
3 Consumer Behaviors That Will Define This Year’s Holiday Shopping Rush
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