Our latest issue honors this year’s Media Plan of the Year winners 🙌 🧼 Dove won in multiple categories with two purpose-driven campaigns, #TurnYourBack and #BlackHairIsProfessional. #TurnYourBack” took aim at unrealistic social media beauty standards. The beauty brand partnered with the same influencers who had used the Bold Glamour filter to remind women to embrace their authentic beauty and instead turn their backs. It gleaned 54 million video views, more than 567,000 engagements, and an 83% positive sentiment rate. The “#BlackHairIsProfessional” campaign aimed to help Black professionals celebrate their “crown,” encourage ally support of the Crown Act, and redefine professional hair standards. It educated more than 1 million hiring managers and workplace professionals on how to create a more inclusive workplace. Check out what other agencies and brands made the prestigious shortlist: https://adweek.it/3M95g1U
ADWEEK
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
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Aktualisierungen
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The 2024 holiday season is shaping up to be more complex than ever, with consumers taking longer to make decisions and demanding more personalized experiences. Pia Ostos, VP and GM, CPGs of Inmar Intelligence shares the trends that will shape the holiday season and the strategies brands need to implement to stay ahead. #sponsored https://lnkd.in/d-ZP3Z8c
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Deutsch LA has been reunited with Behr Paint to continue the 'Today Let's Paint' campaign it started a few years ago.
Behr Returns to Deutsch LA as Creative AOR
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Reality TV has been having a moment. Love Island USA on Peacock is the current show captivating audiences — and it's translating into brand impact. Maybelline New York and Batiste were the sponsors for the latest season of the show which included brand integration in the episodes itself. In my latest for ADWEEK, I spoke with Karen Kovacs, president of advertising and partnerships at NBCUniversal, about the moment the genre is having and what it means for brands.
How Peacock's Love Island USA Drives Brand Impact
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Exclusive: Fortune is generating $130 million in revenue and has been profitable for the last three years. But now it faces a new hurdle: Three executives, including its longtime CEO, have left, and its owner wants revenue doubled by 2027. My latest for ADWEEK: https://lnkd.in/ghDfiJyC
Fortune, a Rare Media Success, Faces a New Set of Challenges
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Competition reality TV is having a moment for brands—and everyone wants to be the new bombshell entering the villa. 💅 According to NBCUniversal, reality television has become a true love story for brand marketing, bringing a 42% increase in likeability compared with television norms and causing a halo effect opportunity for advertisers. Among the highlights, brands are seeing double-digit lifts across emotional engagement, integration recall, and brand recall. https://adweek.it/4e2reiQ
How Peacock's Love Island USA Drives Brand Impact
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Reunited and it feels so gooooooood. Behr Paint Company has resigned Deutsch LA as its creative agency of record. https://adweek.it/4770z20
Behr Returns to Deutsch LA as Creative AOR
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Nearly six years after launching, the 94-year-old publisher has since joined the growing list of legacy media titles that have, however improbably, found commercial stability in the digital era. The quiet success of the company has made Fortune something of an outlier in an otherwise sclerotic industry. But its biggest challenge might be its next act, as the company attempts to meet ambitious internal targets for its revenue growth under a new leadership team. https://adweek.it/3AI6IFW
Fortune, a Rare Media Success, Faces a New Set of Challenges
adweek.com
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Nearly six years after launching, the 94-year-old publisher has since joined the growing list of legacy media titles that have, however improbably, found commercial stability in the digital era. But its biggest challenge might be its next act, as the company attempts to meet ambitious internal targets for its revenue growth under a new leadership team. https://adweek.it/3AI6IFW
Fortune, a Rare Media Success, Faces a New Set of Challenges
adweek.com
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ADWEEK reposted this
Social Media Consultant, Strategist Speaker, and Founder of Saturn 9 Media--I say things louder for the people in back.
Oh hey! I wrote a piece for ADWEEK! I'd love to hear your thoughts!
VOICE | "If a social media manager needs advice on the latest platform updates, best practices, or industry commentary, there are plenty of places for them to find it," writes Jon-Stephen Stansel of Saturn 9 Media. "But when it comes down to it, what social media managers need most isn’t advice—it’s validation." https://adweek.it/3Z1F4xL
Social Media Managers Don't Need Your Algorithm Hacks
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