Amp

Naturally, it was our pleasure to help bring Aquaphor’s healing power to chapped, dry, or yet-to-be-rejuvenated lips everywhere with the launch of Aquaphor Lip Repair Naturally Inspired. Bringing better lips to life with our top-tier creative team is just another day living the “There’s before, and then there’s Aquaphor” mentality 💋✌️   

Opal Smile, a D2C teeth whitening brand from the world’s #1 professional whitening brand, needed a brilliant launch to take a bite out of a crowded market. Our 360, beauty-centered approach fueled brand growth in dazzling fashion. Check out the video for our results.

We invited our insights partner, Kantar U.S. Monitor, to share their newest consumer trends at Brain Camp, our learning platform. Check out three insights we learned to help keep us future-ready and consumer-focused.

Find yourself in the Windy City this summer? SVP of Strategy and Cultural Insights, Liz Aviles, takes us on a tour of this summer’s hottest food trends by way of a walk along the city’s lakefront and an SEO-data driven twist.

Creating an accessible website isn't just a legal requirement—it's the right thing to do for your brand’s audience. Senior Director of Experience Design, Suzanne Deveney lays out the groundwork for creating a better experience for everyone who visits your site.

In the Ad Age article “How AI is Changing the Way Agencies Work,” Matt Fitz-Henry, Amp’s Chief Innovation Officer, shares his expert insights as part of a comprehensive round-up on AI’s transformative impact on the advertising industry. The article explores how AI technologies are integrated into creative and strategic workflows, enhancing efficiency, fostering innovation, and enabling agencies to deliver more personalized and data-driven campaigns. Fitz-Henry’s contributions highlight AI’s significant role in shaping the future of advertising, offering valuable perspectives on this rapidly evolving landscape.

In the era of AI, human connection is even more vital to our work. Amp’s SVP Marketing & Brand Experience, Andres Reyes, charts a path for CMOs to leverage AI to enhance human-centered experiences and drive customer loyalty. Dive into the CMO’s Guide to Unlocking the Potential of Human-Centered AI from the Association of National Advertisers to start navigating this evolving landscape: https://lnkd.in/gndc3Rpv

In our industry of forecasting and targeting, it's our responsibility to understand demographics and generations for the sake of informed audience targeting. Given the sheer volume of headlines and reports about Gen Alpha, you'd think we know who they are and who they'll become with absolute certainty. But that isn't the case. Check out the Ad Age article written by Anna Wilhelm, Amp's Research Director, about what we do and don't know about these kids so far. But what do you think? Can we know Gen Alpha more than this article suggests? Sound off in the comments. 💭

Advertising is made infinitely better when Black talent is included. We’re honored to welcome another class of interns from the BLAC Internship Program as a host agency. A national program in collaboration with Procter & Gamble, BLAC champions a more diverse and inclusive advertising industry, a mission we’re proud to support at Amp. Meet our amazing new interns 👆

For Father’s Day, we’re throwing it back. Back in 2020, we spotlighted UGC from Just For Men dads who were finding creative ways to stay fit with their kids. Here’s to all the dads out there. Happy Father’s Day from Amp.