AMZ Advisers reposted this
Building the next generation of b2b companies in global eCommerce & sales | Co-Founder @ AMZAdvisers, Magnifyde.io, AMZGlobal, GoAvance, AMZCourses
Show me You're content and I'll show you your revenue 🤫 We all know content is king, especially on Amazon. But what exactly makes certain content convert buyers into lifelong customers? That's the million-dollar question. After analyzing thousands of product listings, I've spotted a few key patterns that separate soaring sales from stagnant stores and I can tell almost exactly what you're doing in revenue by just looking at your listing. 💰 Are you clear on your product-market fit, do you know your demo well enough to call out benefits of your product to them, how clean is your look, is there real branding or is it obvious someone on fiverr did a half ass job, are your videos valuable and fit well into the searches they're being advertised on, is it optimized for mobile, are you utilizing all aspects of A+, storefront, posts, videos, ad creatives ? First, nail the fundamentals. Clear titles, crisp images, and detailed bullet points check the boxes for Amazon's algorithm. But it takes more than just basics to stand out these days. You need to craft a cohesive story around your brand. Leverage video and imagery to highlight what makes your product special. Show it in action through demos and tutorials. Get up close to showcase quality materials. Transport shoppers into the world your brand creates. Optimize every aspect for mobile. From sizing to text length, ensure your content is effortless to consume on-the-go. Weave in social proof at every turn. Sprinkle in reviews, ratings and awards. Back up claims with stats and figures. Nothing convinces like credible third-party validation. Keep an eagle eye on competitors. Stay on top of trends in listings, SEO and advertising. Learn from category leaders then put your own spin on proven formulas. Test relentlessly. Switch up images, titles and layouts. Double down on what converts and swiftly cut what doesn't. Optimization is an endless process. While quality content takes time and testing, the impact on sales makes it well worth the effort. Don't put content on the backburner it could be the difference of a listing getting 100 sales per day and 125 per day 🙌