Analytic Partners

🥇 Are brand sponsorships the gold medals of marketing strategies, or are they getting lost in the race for consumer attention? See what Kevin O' Farrell, Vice President at Analytic Partners, had to say in the latest WARC feature. He explains what it takes to claim a place on this year's winners' podium, and how #CommercialAnalytics empowers brands to optimize and capitalize on their sponsorship programs' impact. Read it here now: https://lnkd.in/eQctnSmp #SponsorshipSuccess #IndustryLeadership #GoforGold

Here's to more effective partnerships and collaboration! The IPA (Institute of Practitioners in Advertising) just announced our work with Vanguard | UK & Europe, the7stars, AML Group and The Nursery Research & Planning has been shortlisted for this year's #EffectivenessAwards. It's an honor to be recognized for our collective efforts, and we're especially proud of Vanguard for leading the four-year journey to transform savings practices in the UK. We're counting down the days until the winner announcements in October! #Vanguard #IPA #Effectiveness #MediaAgency

Google’s decision to halt the deprecation of third-party cookies isn’t a reason to pause – it’s a call to action. While it does prolong cookie use, it also highlights the need for more comprehensive measurement approaches. It's time to embrace the future of measurement. In our new blog, Tina Moffett, VP of Corporate Strategy and Development, shares five key strategies to succeed – with or without cookies. 🔗Read it here: https://lnkd.in/d7xJbq3c #CookielessFuture #CommercialAnalytics #DigitalMarketing #Analytics

🚀 Exciting News 🚀 We’re expanding our reach and talent in Europe with our acquisition of magic numbers! We’re thrilled to welcome the talented people, deep expertise and innovation that founder Dr Grace Kite and her team are so well-known for. With Magic Numbers leveraging Analytic Partners’ scale, technology platforms and global presence, we’ll build something truly special together – more in-market expertise, a deeper market presence, ongoing synergies and innovation, and a larger team of professionals dedicated to helping our UK customers unlock business growth with #CommercialAnalytics. It's only up from here. https://lnkd.in/dke_xZKS #Acquisition #UKBusiness #Innovation #IndustryLeadership

What an inspiring three days at MMA Global's CMO & CEO Summit in Napa Valley!🍇 Maggie Merklin, our Chief Customer Officer, had the privilege of joining global industry leaders and sharing our latest findings on how Marketing can elevate C-suite conversations on data-driven decision-making, strategic planning and business growth. We'll be sharing some of those insights in the coming weeks - stay tuned! In the meantime, we're sending a heartfelt thank you to the MMA team for such an enriching exchange of ideas and connections. Looking forward to next year’s event! #MarketingMeasurement #DataAnalytics #CMOSummit #InnovationInMarketing #shapethefuture

“Our data collection and ingestion time was cut down from three months to three weeks.” Get the full story on how Commercial Intelligence empowered this global brand to optimize their data collection process, uncover $30M in hidden revenue potential and more:https://lnkd.in/eQeBbUV6 #marketing #commercialanalytics #dataanalytics #ROI

We're delighted to welcome not one, but two industry leaders to our team! Tina Moffett, former Principal Analyst at Forrester Research, and Jason McNellis, former VP Analyst at Gartner, bring over four decades of unmatched thought leadership and expertise to Analytic Partners. As VP, Corporate Strategy and Development, Tina will fuel our growth through corporate development and commercial relationships. And as VP, Commercial Analytics Ambassador, Jason will drive Commercial Analytics adoption and ongoing value creation for brands across the globe. Welcome to the family, Tina and Jason! Read the full announcement here: https://lnkd.in/e6RBvvEd... #marketing #commercialanalytics #dataanalytics #MMM

How much are scattered data and delayed insights really costing your brand? For one global retailer, accelerating insights not only allowed for more effective decision-making and improved trust and ownership – it also uncovered $30M in potential revenue. Read the full story here: https://lnkd.in/eNAy9hT3 #marketing #commercialanalytics #dataanalytics #ROI

Is basing your MMM program on experiment results and walled-garden data a brilliant shortcut, or just “Weird Science”? Check out our latest blog, where we discuss the flaws of Experimentation + Bayesian MMM, and why developing real Commercial Intelligence requires more than just siloed data and modified mix modeling: https://lnkd.in/ezGQzc2V #marketing #commercialanalytics #dataanalytics #MMM

We're thrilled to announce that our Vice President and Head of Asia, Jun Cao, recently presented at the 3rd Global Women's Consumer Brand Conference (WCBC), where she shared pivotal insights on how Commercial Analytics empowers consumer brands. Jun's session underscored how Commercial Intelligence is reshaping the evolution of consumer brands and equipping businesses with actionable data-driven strategies. #CommercialAnalytics #DataDrivenDecisions #Innovation #BusinessStrategy