Architectural Digest

We sat down with Shea McGee to hear what she’s learned about scaling a personal brand. "The best business advice I’ve been given is to only hold on to the things that only I can do" says McGee. "My job is to create the master vision for the company and the products and the projects and then to edit." Read the full interview by subscribing to The Source 👉 https://lnkd.in/eZY7WPjZ

Good luck finding a wall-hung vision board that could bear the weight of Shea McGee's accomplishments: A fanbase nearing eight million followers across Instagram, YouTube, and TikTok. An uber-successful retail business, McGee & Co., as well as collaborations with heavy-hitters like Kohler, Target, and, as of last week, Loeffler Randall. Alongside Syd, her partner in life and work, McGee has grown the Salt Lake City–based business into a 140-person troupe. Here, she shares what she’s learned about scaling a personal brand and her advice for designers seeking licensing deals—must-have contract line items included. Read the interview and more exclusive content from the design world by signing up for The Source newsletter 👉 https://lnkd.in/eZY7WPjZ

Can a bathroom be the best room in the house? If designers’ latest work is any tell, the answer is a resounding yes! From next-level water closets to the re-emergence of uber-chic conservatory showers and standalone tubs, there’s no bathroom design feature off limits in AD PRO’s Luxury Bath Report. On September 30 at 1:00 p.m. ET, join AD PRO Associate Director Lila Allen as she dives deep with AD100 interior designer Jake Arnold and AD PRO Directory designers Heidi Woodman and Michael Hilal to uncover the latest innovative amenities, new and need-to-have products that center health, hygiene, and sustainability, as well as the dynamic materials and finishes defining bathrooms today. Learn more and register 👉 https://lnkd.in/eSigZhAk

We tapped our photo editors—who commission and sift through thousands of amazing images each year—for their recommendations of the best interior photographers in Europe. The right interior photographer can make or break the way your space is remembered. And after more than 100 years of publication, AD knows a thing or two about what makes a great interior photo. Browse the list of these vetted talents 👉 https://lnkd.in/eudbkWya

“I’m an obsessive researcher, so I end up having to sort through lots of ideas and images before choosing a direction,” admits the #ADPRODirectory member and founder of LA- and San Francisco–based full-service design firm  Studio Roene. Julia Sobrepeña King has taken her experience at multiple top interior firms, and time spent living on three continents, and rolled all of it into her own globally influenced design style. It’s no wonder she was named an AD New American Voice in 2022—only a year after starting her own studio—and continues to excite us today. Tour her home and read about her process 👉 https://lnkd.in/en77xvfF

Looking for the latest in furniture, decor, lighting, and beyond? If the market’s latest debuts have any lesson to tell, it’s that the design community indeed works better together. From actress Diane Keaton collaborating with homewares haven Hudson Grace to Missoni Home’s vivacious rug series with STARK, brands across categories are coming together to bring thoughtful new offerings to designers’ tool kits. Meet the industry’s latest dynamic duos 👉 https://lnkd.in/ePukZNSw

What’s the best rule of thumb when crafting a vision? For #AD100 Designer Christine Gachot of Gachot Studios, it’s that a strong vision should always be evolving. “As business owners we must be a step ahead of where we are now—always thinking about what’s next, what we can do better, who else is needed on the team, and what more we can offer clients,” she says. “Ask yourself these questions often and map out your answers frequently. It’s a process.” This week, we’re revisiting some more of the best tips from industry pros on running a design business. Covering everything from branding to client strategy to managing staff, these tips cover all the bases. Read more business advice from industry experts here 👉 https://shorturl.at/SORqT

“I would say my style is very clean,” #ADPRODirectory designer Jaimie Baird says. “I start with a blank canvas and I really try to understand how my clients live”. Her impeccable eye for angle, composition, and lighting translates effortlessly from photography to interior design. Across the serene Massachusetts home she recently designed, Baird’s interior design was inspired as much by the exterior views as by the house’s history. Read more on Baird's process and take the full tour 👉 https://lnkd.in/eDBdgAvQ

When Jennifer Garner sat down with longtime friends and architecture and design collaborators Steve and Brooke Giannetti to discuss her LA dream house, there were no Pinterest boards or magazine clippings. Just a vision. Soon after that initial consult, “Steve sent me a watercolor of it,” says the actor and recent AD cover star in her Open Door video. “And that’s exactly the house we built.” Subscribe to The Source to read more 👉 https://lnkd.in/eZY7WPjZ

“It’s an interesting thing with designers and clients—I think you both interview each other,” says Brooke Giannettis. “We share similar views with Jen, which makes working together much more seamless.” This week for The Source Steve and Brooke Giannetti talk shop about AD’s October cover story featuring actor Jennifer Garner. Read the interview by signing up for The Source 👉 https://lnkd.in/eZY7WPjZ