Athletech News

The health and fitness industry just got a major upgrade! Peloton's new partnership with Amazon lets you dive into your Kindle library while crushing your workout goals. Whether you're on the Bike, Tread, or Tread+, this seamless integration is here to enhance your wellness experience.

Struggling with sleep? 🌙 A new study shows that quick evening workouts can boost your sleep without disrupting your day. Just a few minutes of bodyweight exercises before bed could be the key to a better night’s rest.

🚀 Ready for the next level of wellness events? Welcome to Runningman—a three-day wellness and fitness retreat at Kingston Downs, Georgia, that’s rewriting the rules. With immersive experiences, top-tier brands like Hyperice, Plunge, and Athletic Brewing Co., and even live music, this event is the ultimate blend of running and festival vibes. Save the date for September 13-15. #Runningman2024

Age is more than just a number—it's a molecular shift! 🧬 New research from Stanford Medicine reveals significant molecular changes at ages 44 and 60, offering fresh insights for fitness and wellness professionals. Tailoring programs to these key life stages could make all the difference in long-term health.

Power Plate has been chosen as the go-to vibration training equipment for Love.Life’s flagship Holistic Health and Wellness Club in El Segundo, California. This 45,000-square-foot facility, founded by Whole Foods Market co-founder John Mackey and former executives, is pioneering a new approach to comprehensive, holistic health care. With 14 Power Plates central to group fitness classes focused on sports, performance, and longevity, Love.Life and Power Plate are setting a new standard for integrative wellness. 🔗 Discover how advanced technology like Power Plate is reshaping the fitness experience in holistic health clubs.

Clear your schedule—DISRUPT 2024 is bringing the industry's top minds right to your screen this October. We're bringing together top leaders in fitness and wellness for four weeks of game-changing insights and powerful discussions. Whether you're driving a fitness brand, leading a wellness business, or simply passionate about the industry's future, you won't want to miss this. ➡️ Click through to see the industry-shaping topics we're covering. 📥 Register here: https://bit.ly/3Audz5X

The wellness aisle is packed, but investors are still hungry for the next big thing. XRC Ventures just dropped a report on what's hot in the supplement world. Turns out, mushrooms and brain boosters are having a moment. Plus, women's health is a major untapped market. 🔗 Read all about these trends: https://bit.ly/3yHfCD6

After a strong Q2 performance, Life Time Inc. is selling 12 million shares of common stock to the public at $21.75 per share. The shares are being sold by the luxury athletic country club operator and some existing stockholders, with the proceeds intended for general corporate use and potentially debt repayment.

Whole Foods co-founders launched Love.Life, a luxury wellness clinic in LA. Forget quick fixes, this place is all about personalized medicine, advanced testing, and a holistic approach to health. From high-tech treatments to a serene spa vibe, Love.Life is redefining wellness.

Gen Z's fitness obsession is reshaping the housing market. From luxury apartments with spa-like amenities to mid-range rentals with top-notch gyms, developers are scrambling to cater to this health-conscious generation. Want to know how your living space is about to get a serious upgrade?