Attain

"What seems to be mostly missing from the public debate is the need for ethical realignment with consumers' best interests that is both aspirational and reasonable for companies to comply with." Henry Schenker, Senior Director of Product Marketing at Attain, weighs in on what's glaringly absent from today's discourse on consumer consent. https://lnkd.in/gW9qRTza

As the summer travel season wraps up, it's becoming more clear that the industry is being propelled primarily by just two types of consumers. Read on to find out more. https://lnkd.in/gzMji5Gk

We’re honored that our industry newsletter The Outcome was named a 2024 finalist by the Content Marketing Institute for “Best Content Marketing Program in Technology.” Our mission is to provide our readers with compelling takes on the ad industry and the latest consumer trends using our consented first-party purchase data. Check out our content and sign up for the newsletter here: https://lnkd.in/gtmSQHVs

If this summer's Olympics had to be summed up in 3 words: Streamed, diverse, and effective. Read on to learn more in our recap of Paris 2024. https://lnkd.in/ghx8Rdzd

"Over 90% of digital spend is now programmatic,” says Dan Kurtter, SVP of Strategy at Attain. “Programmatic’s core functionality is rooted in real-time bidding, which relies on real-time signals to make decisions. If those signals are online and offline sales, that’s the holy grail.” Read on to find out more about real-time sales measurement and how it's upending the landscape (for the better). https://lnkd.in/efNRG_Kz

Is this summer’s box office performance living up to last summer’s Barbenheimer madness? The Outcome digs in, and identifies a somewhat unexpected audience of movie loyalists. https://lnkd.in/daphtd_M

Given advancements in connected TV targeting and measurement, many marketers are using CTV as a full funnel channel. But can CTV hold up as a performance channel, or should it stick to its roots in awareness? Read more here: https://lnkd.in/gW-iW-6W

The Outcome is tracking the ongoing cookie news so you don’t have to. Follow along here for updates as they happen: https://lnkd.in/g78xy6Mr

Individual snack brands like Frito-Lay are seeing sales volume slow, but according to Attain data, the snack category as a whole continues to grow. We have two theories on why. Read on to find out why: https://lnkd.in/gehArQss

As artificial intelligence continues to advance, there’s a growing concern that it might replace creatives in the industry. However, Cheryl Guerin from Mastercard sees things differently. Cheryl took the stage at our Future of Creativity in Media & Marketing #BISummit, hosted by NBCUniversal & Mondelēz International in New York, to address these concerns and offer a fresh perspective. Moderated by Attain's Vlad Strelsov, the session delved deeply into the impact of AI on creativity within brands. Together, Cheryl and Vlad emphasized that while AI can enhance efficiency and provide valuable data insights, it cannot replicate the unique human touch that fuels genuine creativity and emotional connection in marketing. 📢 Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Innovation #FutureofCreativity #Creativity #Media #FutureofMedia #FutureofMarketing #NCBU #MondelezInternational #NewYork #NYCommunity #Mastercard #Attain #ImpactofAI #Creativity #Brand #AIandCreativity