Authentix

Illicit trade, including counterfeiting, smuggling, diversion, and infringement, continues to be a growing global problem for businesses and consumers. Our guide covers the global impact of illicit trade and how to develop and implement an effective brand protection strategy. Download it now on our website for valuable insights and strategies. https://bit.ly/3WVv7k9 #IntellectualProperty #BrandSecurity #BrandProtection #AntiCounterfeiting

Discover how a tailored brand protection strategy can shield your products from the growing threat of counterfeits. Our latest article covers what to look for when choosing your brand protection partner. Equip your brand with the tools for success. Read more about choosing the right brand protection partner on our website: https://bit.ly/46IVv40 #BrandProtectionPartner #BrandProtection #AntiCounterfeiting #CounterfeitPrevention

Kristi Browne, COO, Authentix, has been recognized by the Dallas Business Journal Women in Business Alumnae Program which acknowledges and celebrates professionals making moves and positive impacts in the business community. Congratulations Kristi! We are lucky to have you on our team. You can check out Kristi’s profile here: https://lnkd.in/gfqp8xcS

In today's fast-paced market, protecting your brand from counterfeits is more critical than ever. Our latest article dives into the importance of selecting the right brand protection partner for your company and what questions you should be asking potential partners. Read the full article on our website: https://bit.ly/3T1YizJ #BrandProtectionPartner #BrandProtection #AntiCounterfeiting #CounterfeitPrevention

The future of brand protection is here, and it's all about utilizing cutting-edge tools and techniques to combat counterfeiting. Discover how advanced technologies and strategies can help protect your brand today and into the future in our latest article: https://bit.ly/46k1Ges #NewTechnology #BrandProtection #AntiCounterfeiting

With the Paris 2024 Olympics in full swing, the influx of counterfeit items continues to be a growing problem. From fake Olympic merchandise to imitation luxury goods, counterfeiters are taking to the streets of Paris. To address this issue, France confiscated and destroyed 63,000 items of clothing, shows and leather goods. UNIFAB also opened a museum to educate people about counterfeit goods. Read the full article on Yahoo to learn more about the steps being taken and their impact on the market: https://yhoo.it/3Wsh4kE #CounterfeitGoods #Paris2024 #BrandProtection

Continuing with our Employee Spotlight series, Authentix shines the spotlight on Donna Gavitt-Policz, Brand Protection Sales Director. 1) What is the impact of social media and e-commerce on brand protection, and how can brands mitigate the risks of online selling? Social media and e-commerce have dramatically expanded the reach of counterfeiters, making brand protection more complex. To mitigate these risks, brands should implement advanced AI-driven online monitoring tools to detect and remove counterfeit listings swiftly. Utilizing digital watermarking and blockchain technologies enhances product traceability and authenticity verification, ensuring that consumers can confidently identify genuine products. Moreover, educating consumers about the dangers of counterfeit products and how to recognize authentic items is essential. Brands should also collaborate with social media platforms and e-commerce sites to enforce stringent anti-counterfeiting policies. By adopting these strategies, brands can protect their reputation, ensure consumer safety, and maintain trust in the digital marketplace. 2) What are the latest advancements in on-product authentication technologies, and how can brands leverage these to ensure consumer safety? On-product authentication technologies have made significant strides with advancements in mobile technology, artificial intelligence, blockchain, and the broader digital transformation landscape. For instance, a high-end cosmetics company recently faced a surge in counterfeit products and responded by implementing no-app digital labels and blockchain-based traceability. These technologies allow customers to instantly verify product authenticity by scanning a QR code on the packaging, providing a seamless and secure experience. Additionally, sophisticated covert and overt markers that are exceedingly difficult to replicate have further bolstered their protection strategy. By adopting and integrating these advanced technologies, brands ensure consumer safety, enhance credibility and foster long-term loyalty. 3) How can brands educate their distributors and retailers about the importance of authentication and counterfeit prevention? Brands can effectively educate their distributors and retailers through a comprehensive, multi-layered approach. Firstly, conducting regular training sessions and workshops is crucial. These sessions should cover the latest trends in counterfeiting, methods to identify counterfeit products, and the use of authentication technologies. Equipping distributors and retailers with practical tools and resources is a key aspect of effective education. This includes detailed guides, checklists, and access to authentication tools like UV markers, RFID tags, and blockchain-based tracking systems. Brands should also consider developing an online portal where distributors and retailers can access the latest information, report suspicious activities, and receive immediate support.

From AI and AR to social media monitoring, the future of brand protection requires innovative solutions. Stay informed and learn how to protect your brand from counterfeits with cutting-edge technology in our latest article. https://bit.ly/3A6tJSt #NewTechnology #BrandProtection #AntiCounterfeiting

As a member of the Ammonia Energy Association (AEA), Authentix is committed to contributing to the responsible use of ammonia in sustainable energy. Today in AEA’s quarterly meeting, James Seely, Vice President, Oil & Gas Solutions, has the pleasure of providing an introduction of Authentix and our sustainable fuel solutions for AEA members.