Because

We're proud to see our work recognized in this latest article on the diaper industry. This piece highlights an important market shift: while baby-diaper unit sales dropped 1% last year, adult-diaper products are forecasted to grow 8%. This trend underscores the increasing demand for products that truly meet the needs of an aging population. As the market evolves, we're committed to leading the way with innovative, reliable products-- leaving behind the "leaky, creaky, bulky pads" of the past. Read the full article here: https://lnkd.in/gfVpinMz #olderadults #longevityeconomy #aging

A growing trend: grandparents and grandchildren embarking on unforgettable adventures together. This evolving travel dynamic speaks to the industries being transformed by older adults who are enjoying longer healthspans. From travel to consumer health and beyond, older adults are redefining what it means to age actively and engage meaningfully with the world. #olderadults #healthspan #longevity #activeaging https://lnkd.in/gquQBdvN

Welcome to Because! John has 18+ years of experience in retail with prior experience with Purple Innovations, Overstock, Safariland Group, Backcountry, Tommy Hilfiger and others. He brings a rich experience to Because with his depth of expertise across inventory & sales planning, store planning & allocations, and more. Happy to have you on the team, John. #newhires #ecommerce #demandplanning

Older adults are starting to embrace AI. As we move toward a future where smart devices, AI, and personalized health tech become integral to daily life, older adults are set to benefit tremendously. At Because, we recognize the profound impact these advancements can have on evolving health needs, and are committed to helping older adults live fuller, healthier lives. #olderadults #livingwell #aging #AI https://lnkd.in/g-AYwhbW

📸 Behind the Scenes at Our Latest Photo Shoot! 📸 Our team has been hard at work creating products that combine function, comfort, and style, and we couldn't be more excited to capture images that help to normalize and de-stigmatize bladder leaks. At Because, we believe in portraying older adults in realistic and positive ways, helping to celebrate the beauty of every stage of life. #olderadults #behindthescenes

Welcome back to the team, Kevin Fagan! With 14 years of experience spanning merchandising, account management, and international transportation and logistics, we are immensely grateful to have Kevin back with us on special projects. #newhires #teamgrowth #teamupdate

At Because, we believe in creating a world where everyone feels seen, valued, and supported. This Pride month, we especially honor the older adults who have paved the way for us to have the courage to be our true selves. Inclusivity is at the heart of what we do, and it wouldn't be possible without the work of these original leaders. Hear from a few of the original activists of the Stonewall Uprising in the video below. https://lnkd.in/eB_qj9a #PrideMonth #Olderadults #LGBTQ

Reflecting on an incredible week at Because Market! Last week, our entire team came together from different corners of the country for an unforgettable offsite to brainstorm, collaborate, and strategize for our next phase of growth. Being in the same room together sparked creativity and deepened our connections, reminding us of the power of teamwork and shared goals. We are overflowing with gratitude for the chance to be powered by such talented and dedicated individuals! #teamwork #collaboration #growth

We've all read about the best diet and fitness habits that drive the world's superagers. From the Mediterannean diet to regular walking and exercise. But yet another study shows that diet and exercise alone are not the key to longevity - maintaining strong relationships is another factor. At Because Market we are committed to enabling older adults to live every day at their best. This includes prioritizing connections, because they might just be the true fountain of longevity. #Superagers #Longevity #OlderAdults #HealthyAging https://lnkd.in/dtr5MrpW

"Aging smarter is not so easy," writes columnist and author, Steven Petrow. Smarter aging often requires us to confront uncomfortable truths around our physical limitations. Whether it's mobility, bladder leaks, or hearing loss, acknowledging the need for help can be a challenging yet necessary first step to unlock better living.  At Because Market, we're here to support smarter aging, every step of the way. Read the full article here: #olderadults #smartaging #longevityeconomy https://lnkd.in/gSTHWXQc