Taking an intentional approach to your keyword research allows you to find untapped ranking opportunities, better understand prospective students’ needs, and increase website traffic and engagement with content that resonates with your target audience. https://hubs.li/Q02JqmKs0
Carnegie
Marketing Dienstleistungen
Westford, Massachusetts 40,167 followers
Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985.
Über uns
For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections. We connect colleges with students through the power of human connection. We believe that genuine connection is the key to capturing attention and building affinity. Our core philosophy fuses the principles of human psychology with marketing and enrollment innovation; we measure and then market to a student’s unique behaviors and motivators to create deep connection and real conversation. This leads to action, enrollment, retention, and lasting affinity. As partners, we are an extension of your team; your goals are our goals. We are honored by the partnerships we have made and the clients we work with day in and day out. We believe in building long-lasting relationships, earning your trust, and igniting enthusiasm for whatever challenge you face. We are Carnegie.
- Website
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http://www.carnegiehighered.com
External link for Carnegie
- Industrie
- Marketing Dienstleistungen
- Größe des Unternehmens
- 201-500 Mitarbeiter
- Hauptsitz
- Westford, Massachusetts
- Typ
- In Privatbesitz
- Gegründet
- 1985
- Spezialitäten
- Integrated Marketing, Enrollment Solutions, Digital Services, Education Marketing, Higher Education, Higher Education Marketing, and Reputation Management
Standorte
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Primäre
210 Littleton Road
Suite 100
Westford, Massachusetts 01886, US
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113 Cherry Street
Seattle, Washington 98104, US
Employees at Carnegie
Aktualisierungen
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In this short 3-minute demo, we discuss how uncovering your competition’s brand expressions and stories powerfully equips you to craft a unique, strategic message within your market. You’ll learn ➕The value of understanding your brand’s personality expression and story. ➕When the right time for a competitive analysis is. ➕How we assess for brand personality expression and storytelling. ➕How we leverage those results to create actionable insights and recommendations. https://hubs.li/Q02JqmKL0
How It Works: Competitive Analysis | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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In our July Intelligence, we're showing you how to navigate the world of online program marketing. We've also included some excellent resources for graduate enrollment marketers and digital strategists including our recent report findings on how higher ed institutions are utilizing their TikTok accounts. Sign up to receive this monthly newsletter directly in your email inbox: https://lnkd.in/gbJJ8Jqh
Navigating Online Program Marketing
Carnegie on LinkedIn
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We selected 200 colleges and universities from the National Center for Education Statistics database and analyzed their TikTok accounts. From these accounts, we categorized their posts into distinct themes (TikTok trends, events, interviews, campus views, etc). We’re sharing the results of this work so you can find out what everyone else is doing and inform your social media strategy! https://hubs.li/Q02Jqcwz0
Industry Use of TikTok for Outreach | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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With increasing ownership of online program marketing and management within institutions, marketers are pivoting to understand the trends and techniques. Join us on August 20th for an insightful webinar where we’ll share the latest trends, strategies, and tools you need to know to succeed in the online market. https://hubs.li/Q02Jp-pT0
Free Webinar | Mastering Online Program Marketing Webinar | August 20th, 2024
carnegiehighered.zoom.us
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To market online programs effectively, you need strategies that fit your institution’s goals and values. While Online Program Management (OPM) companies might seem like a convenient solution, there are compelling reasons to consider alternative approaches. https://hubs.li/Q02JgnjC0
Online Program Marketing: A Journey Without OPMs | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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Graduate enrollment marketers must optimize budgets to attract and retain students by effectively using benchmark data and advanced forecasting techniques. If you want to start using benchmarking and forecasting in your grad marketing, read our post for things to keep in mind as you get started. https://hubs.li/Q02HHw6W0
Grad Enrollment Marketing: Budget Benchmarks & Forecasting | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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If you missed our recent webinar panel on #StudentSearch, check out this post that has the 6 key takeaways along with some questions we answered from audience participants. https://hubs.li/Q02HHvjc0
Search Party: Experts Spill All on New "Student Search" + Q&A | Carnegie—Higher Ed Marketing & Enrollment
https://www.carnegiehighered.com
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It's your last chance to register for tomorrow's virtual Tiny Training. Learn how to customize and optimize Slate-Hosted Application Pages! Registration $100/person. Learn more about the training: https://hubs.li/Q02GM2Vj0
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After settling into Slate, the next step is optimization! Discover how to customize your app pages effortlessly with Slate-Hosted Application Pages. Learn more & register for our next virtual Tiny Training on Tues, 7/23. Registration $100/person. https://hubs.li/Q02GM7PM0
Slate Tiny Training | July 23, 2024
partner.carnegiehighered.com