Chameleon

Sick of boring onboarding experiences? Yeah, us too. Let’s be real: most onboarding is painfully average. It’s time to change that. At our Onboarding Olympics, we uncovered the game-changing strategies that make user journeys fun. Our expert judges Leah Tharin, Partho Ghosh, and Alexander Vilinskyy analyzed over 30 onboarding flows. Their insights are *chefs kiss* 👩🏼🍳👩🏼🍳. Ready to shake things up? Get the full rundown in the comments.

not demure, not mindful: watching videos to "see" the product very demure, very mindful: our new product 👇 no-one really wants to watch screencasts about a new product; it's tedious it's like reading a manual before I get to a gadget. but I also don't want to sign-up for a product right away and get hit with the sales outreach, marketing sequence, retargeting ads etc. so... introducing "interactive demos" here you can, peacefully, explore the product, with gentle annotations, without signing-up. you're in control, and you can choose to go forwards/backwards, dig in, branch out etc. and it makes sense for Chameleon to add this because: ⬅️ user onboarding is shifting left (earlier in the journey) 💅 lets have styling consistency between these demos and your in-apps 📈 target in-apps to users based on their demos engagement 🧱 builds on our easy-to-use platform, tech know-how, chrome extension etc. we know this works; on our own site we've seen a 2x conversion increase 🔥 when using interactive demos we've already got a handful of customers into our alpha, and opening it up to more customers in Q4 but we're now inviting waitlist registrants sign-up here: https://lnkd.in/eNA9-vZM and if you want to learn more about the category, check out the 101 I wrote here: https://lnkd.in/eg4u-p8r

San Francisco, we heard you loud and clear! Our much-loved Chameleon Product Leaders event series is back in the Bay Area on September 6th! 🌉✨ Kickstart your morning with us for some energizing conversations (and maybe even a breakfast burrito or two). 🥯☕ Whether you’re a product, growth, or product marketing leader, this is your chance to connect with experts, share ideas, and maybe even spark your next big move. Spaces are limited—so don’t miss out! Once you RSVP, we’ll send a calendar invite to confirm your spot. https://lnkd.in/egHbDuDj Tag a product leader who should be there, or DM us if you’ve got someone in mind!

Treating users like numbers? That's just lazy. Alexander Vilinskyy, one of the design minds behind Grammarly and Decipad, knows what killer onboarding should be. At the onboarding Olympics, he gave the gold to Eden, submitted by Tom Husson. 🥇 Why? Because their approach could give 8 billion people 8 billion different onboardings. Onboarding isn’t just about quick wins—it’s about real creativity and unique user engagement.

Seriously if you're not using in-app microsurveys for feedback and research you're crazy or don't care 🤷♂️

Ricardo Briceño, Head of Product Design at Rankmi, reveals how Chameleon helped the product team rally around product updates. Now, delivering a seamless user experience is easier, ensuring users consistently find value with every update 😌 We're thrilled to be a part of their journey to better customer engagement and satisfaction 🙌 Learn more about their success: https://lnkd.in/detPwNae  

nobody will remember: - your salary - how "busy" you were - how many hours you worked people will remember: - when you used dark ux patterns to invite all contacts - when you refused to let someone opt-out after they missed their auto-renew cancellation window by a day - when your CTA said "see demo" and you hit them with a form to schedule a call

Leah Tharin, a powerhouse PLG advisor, lays it bare: "These ungated experiences are the future." 👇🏼 Rows.com, submitted by Henrique Cruz brought home the gold at the Chameleon Onboarding Olympics 🥇. Why? Because they demolished the traditional onboarding gate, letting users dive directly into the product. No signup. No fluff. Instant value. Yes, tracking gets trickier, but who cares when engagement skyrockets? 🔥

We just hosted another great event in Denver! We have events coming up in NYC and SF in early Sept and beyond in Austin, London and other cities. We cater great food and drinks, in cool venues, with a curated group of experienced product operators. Register your interest at chameleon.io/events or tag someone who might enjoy joining!

Shoutout to Rankmi for transforming their user feedback collection process! 🤩 Juan Pablo Balut Repetto, Head of Operations at Rankmi, shares how the team leveraged Microsurveys and optimized their feedback flow to gain deeper insights. The results speak for themselves 👏 Read the full story here: https://lnkd.in/detPwNae