Closed Loop, Inc

We're proud to share that our CEO, Amanda Evans, is heading to San Francisco next week to speak at the Chief Marketing Officer Summit hosted by CMO Alliance. 🗓 When: Tuesday, September 3, 2024 📍Where: San Francisco, CA Join her and other panelists for their hot take on AI and marketing: ✨ The paradox of fear and opportunity when embracing AI in marketing ✨ How AI is evolving as a creative partner in strategy development ✨ Why experimenting with AI can ease those marketing jitters Request an invite: https://lnkd.in/gfC3ZFdh

ICYMI: A federal judge recently ruled that Google has violated antitrust rules stating, “Google is a monopolist, and it has acted as one to maintain its monopoly.” Matthew Umbro, Closed Loop VP of Advertising shares why Google is on the hot seat and what this means for advertisers on Practical Ecommerce: https://lnkd.in/eqKyNid5 #ppcchat #googleads #paidsearch

Behind the scenes in Denver! ⛰🌲 Our Creative Production team is pushing boundaries filming our agency video. Stay tuned for the final cut. 🎬 #creative #production #digitaladvertising #denver

Choosing the right paid media partner is critical for business success. Discover key considerations when evaluating a prospective partner, from capabilities to data savviness, with Justin Lincoln, Sr. Digital Advertising Manager at Closed Loop: https://lnkd.in/eJ5vjvE3 #ppc #paidmedia #digitaladvertising

Curious if your creative format really matters? Learn why B2B buyers overwhelmingly prefer video content and find out how to use video to your advantage throughout the advertising funnel. Read more: https://lnkd.in/epSFVA45 #VideoProduction #PerformanceCreative #DigitalAgency #B2B

“Approaching media negotiations as if it's your own money cultivates a mindset of stringent value assessment.” That’s how a digital advertising agency should perform on a brand's behalf. Discover how strategic agencies align with brand goals and build strong vendor relationships to make every marketing dollar work smarter in our latest article: Learn more: https://lnkd.in/e3CC_jA2 #MediaBuying #DigitalAdvertising #MediaNegotiation

In recent months, Google Ads has rolled out three significant updates to its platform to enhance user experience and results. Here's the scoop on their impact on advertisers:👇 1. Improved user interface for a more intuitive ad creation experience. 2. Enhanced query match targeting for broad keywords 3. Adjusted payment processes that need to be assessed. Learn more about these updates from Matthew Umbro, our VP of Advertising, on Practical Ecommerce: https://lnkd.in/epvKC2vE

The 2024 political season is in full gear—along with advertising spend. Experts expect a 30% increase in spend, with some projections at a whopping $12.3 billion. Google and Meta are also seeing an uptick of 150% in ad spend. What does the uptick mean for brands and advertisers? 🤔 According to Lisa Purpura, our VP of Advertising, competition for market share is fierce. Here's what you need to know about the upcoming spike and how you can ensure digital advertising campaigns remain effective. ⬇ 𝟏. 𝐇𝐢𝐠𝐡𝐞𝐫 𝐂𝐏𝐌𝐬 - Expect increased costs for impressions. 𝟐. 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 - Less inventory means less room for brand campaigns. 𝟑. 𝐁𝐫𝐚𝐧𝐝 𝐬𝐚𝐟𝐞𝐭𝐲 - Consider ad placement to avoid political associations. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭𝐬 𝐟𝐨𝐫 𝐁𝟐𝐁 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬: • 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲: Front-load your ad spend to July and August. • 𝐒𝐡𝐢𝐟𝐭 𝐛𝐮𝐝𝐠𝐞𝐭𝐬: Explore safer platforms like Google Search and LinkedIn. • 𝐁𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐨𝐨𝐥𝐬: Use tools like IAS to avoid political content. As we navigate this challenging environment, flexibility and proactive planning are key. Stay informed, monitor trends and be ready to pivot. Learn more tips in her article below!👇 https://lnkd.in/ejnqkgrq #B2BMarketing #PoliticalAds #AdvertisingStrategy #DigitalAdvertising

Our agency is making waves with LinkedIn Accelerate campaigns. 🌊 We had the privilege of participating in their beta program, and the outcomes have been nothing short of amazing. Think lower CPLs and skyrocketing conversion rates! 🚀 These results highlight our expertise in harnessing cutting-edge tools and AI to optimize strategy and drive success. Curious about LinkedIn Accelerate and its new AI functionalities? Learn more here: https://lnkd.in/e2EjZR2W Let's accelerate your success together! 🤝 💼 

The Closed Loop team has landed in "The Six," and the views are as inspiring as our creative and media planning sessions with Clover! 🏙 🇨🇦 Toronto's incredible backdrop is fueling our creativity and collaboration as we dive deep into innovative strategies to elevate our client's success. ⛽ 💡 #TorontoViews #StrategySession #ClientSuccess #Teamwork #BusinessGrowth #DigitalAdvertising #MediaPlanning #CreativeStrategy