Coalition Technologies

Can we share a secret? 🤫 While a #GoogleAds campaign can be a lucrative investment, it’s not as simple as just placing your ad and raking in the profits. Bidding, Quality Score, and Ad Rank are key elements to consider for better ad placement and reduced costs. 🎯 🚀 Key Takeaways: Higher Quality Score = Lower CPC. Better Ad Rank with a higher bid. Industry, customer lifecycle, and consumer trends also affect prices. Master Google Ads with Coalition Technologies today! https://lnkd.in/e72-HyBh #PPC #MaximizeROI #QualityScore #AdRank #DigitalMarketing #CostPerClick

If your Shopify store is having technical issues of any sort, or if you simply need a little guidance on Shopify maintenance and updates, are you aware of the fastest ways to get in touch with Shopify Support? Being able to connect with real people 24/7 is one of Shopify’s major selling points. Check out our new article for all the tips you need to know! ⬇️ https://lnkd.in/gTGEECzZ

Shopify vs BigCommerce: Stuck choosing an ecommerce platform? We break down the key differences you NEED to know in 2024 to make the right choice! Click the link to learn more! 👇 https://lnkd.in/gqH2vQS5

💭 Did you know 80% of shoppers discover and purchase new products on social media? 🛍️💳 How robust is your social commerce strategy to capture that audience and turn it into sales? 🤔 Are you tagging products from your Shop in your posts? 🤔 Are you building meaningful connections with your followers? 🤔 Are you running targeted prospecting ad campaigns? If you answered 'No' to any of those questions, it's okay! It's not too late, but... you better get started soon! In our new article we break down what efforts to prioritize and why. ⬇️ https://lnkd.in/g7Vq_kK8

It's been interesting to review the leaked Google API documents over the last couple of days (and the wide range of analysis being provided by those in the #SEO community). Paired with some of the earlier disclosures in the various legal cases Google has been battling, I don't see a ton that is new or novel. Competent SEOs who have been regularly testing their strategies over the last decade are more likely to shrug, while those who have been relying on hearsay and task driven approaches seem more enthusiastic. Coalition Technologies has always aimed to be data driven and we've aggressively tested various theories on how Google will approach the immense technical challenge of crawling, indexing, ranking, and curating the world's knowledge (and idiocy). We're seeing a lot of those test outcomes publicly reinforced now. The one very interesting thing about this disclosure is not so much what Google values for rankings, but how Google thinks about controlling its algorithm. For others in SEO and #digitalmarketing, I'd step back from the details here and consider what it tells you about Google's guiding theories for its search results.

🔗 Interested in learning more about how deep linking SEO differs from traditional backlinking, why it matters, and how and when to do it? Good! We just wrote a new article explaining the ins and outs of both website and mobile deep linking, and the key differences between the two, just for you! Check it out! ⬇️ https://lnkd.in/gU2RxvJh

Ever wonder who uses Bing and how? This blog cracks the code with a treasure trove of Bing statistics for 2024! We compiled data on everything from who dominates mobile searches with Bing to surprising shopper behavior on the platform. Check it out, and let us know which stat surprised you the most in the comments section! ⬇️ https://lnkd.in/dt5WmpRC

The longstanding public demand to deschedule cannabis, moving it from a Schedule I to a Schedule III substance, has finally been met. The Attorney General’s descheduling proposal that was announced on April 30th, 2024 is the green light the cannabis industry was waiting for. Our latest blog dives into what relaxed regulations means for digital marketing in the cannabis industry. Find out what you may stand to gain! https://lnkd.in/g3cX23Uc

The future is now 🤖 🤖

At Coalition, we are always aiming to make your first 30 days as a client impactful. Results like this should be the norm when working with great digital agencies!