Compound Content Studio

Founders. We need to have an honest conversation about your LinkedIn content. Why isn’t it getting traction? Here are 3 trends I’ve seen (pulled from 50+ conversations with B2B founders): 1. You don't enjoy content creation enough. Content is hard. There are so many variables to consider. The most successful founders have a baseline interest in content creation. If you don't enjoy it, you're less likely to put in the extra effort required for success. And you just won’t stick with it for long enough. 2. You think content lacks clear ROI. If you don't believe content brings in revenue, you'll prioritize other tasks that feel more “urgent.” Founders who win with content understand its power when it comes to getting more leads, increasing win rate, attracting top talent…the list goes on. 3. You just don’t have social proof. Social proof is a multiplier of content performance. The most effective form for B2B founders on LinkedIn is to be—or have been—your own ICP. Content works best when there's an overlap between your target audience and your past experiences. TLDR? Enjoying content creation, believing in its ROI, and tapping into your relevant experience are prerequisites for a profitable LinkedIn motion.

A short list of effective founder-led content advice: - pick 1 platform (LinkedIn to start) - post 5-7x per week (no, it's not too much) - set a goal to becoming the 'go-to resource' for your ICP - put most of your time into the idea and hook - rewrite the hook 1 more time - then rewrite it again - use specific anecdotes and examples in your copy, avoid general fluff - spend 20 minutes per day sending comments and DMs to relevant accounts - publish simple 'talking head' videos if you're decent on camera, in vertical format - treat your profile like a landing page - commit to this for 3-6 months, minimum - repurpose winning posts - start on your own first, then as your company grows and you have clear momentum, hire an agency to amplify this (*wink wink*) If you truly follow every one of these points for 3-6 months, it would be hard to lose.

This week @ Compound 👇

B2B founders. Here’s how to think about delegating founder-led content (the right way). Pulled from experience helped 30+ founders do this over the past 16 months 🧱 Check it out:

Growing from scratch as a founder with no content experience or industry clout is hard. You have to scratch and claw to get your first 1000 followers. So, we put this guide together. This video walks you through why, and how, to start ripping content on LinkedIn without posting into the void. Chapters: I. How to think about ‘ROI’ of LinkedIn content II. How to position yourself and your content topics III. Setting your profile up like a landing page IV. Building your Content Funnel V. How to iterate and analyze your content data (so you can grow faster) VI. Outbound Engagement Playbook Tried to make this pretty much a free course. You’ll want to bookmark this for future reference. https://lnkd.in/gdTwC4QX

A piece from our founder, Tommy Clark on Compound's core values: https://lnkd.in/gdMSjZ9n

If you're a founder at a fast-growing startup, maybe you relate to this. You *know* Linkedin content is important. You might have been posting yourself at some point. But then, more urgent tasks pile up. You start raising. You make a hiring push. You end up in more and more customer meetings. Never ends. Then, the content fades into the background. "I'll get to it after this hiring push" "I'll get to it after we close this round" If we're being honest, no you're not. A lot of times, it makes sense to bring in an internal hire OR an external agency (😉) to support content output during these sprints, so you don't lose the momentum you created when you had time to post. More in today's video from Tommy Clark 👇

B2B founder: not sure what to post on LinkedIn? Staring at a blank Google doc? Ugh. Been there. Not fun. May we offer a suggestion? Just use these templates instead. We sourced 5 of our winning LinkedIn post templates used by our clients to get more impressions, engagement, and inbound leads from the platform. Use these to make your first 5 posts: https://lnkd.in/gfQ-hnjh

3 skills the top 1% of marketers use to write high-performing LinkedIn content In this week's deep dive, Tommy Clark walks through the 3 skills that will have the highest leverage when writing high-performing social content for a B2B founder. If you're a founder: hire an employee or a vendor with these skills. If you're a marketer: develop these skills and you'll be quite valuable (I want to hire you). These are 3 of the skills we look for when hiring Content Writers and Editors for our team. If this video is helpful, repost it so more B2B founders and marketers can see it.