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Introducing the 7th annual State of Competitive Intelligence report! Markets are getting more competitive, teams are leaner, and oh yeah, there's this thing called AI that's changing the way we work. A massive thank you to the product marketing and CI community for providing responses to the annual survey. We ❤️ hearing from you. And a special shout out to CI leaders Andrew Peterson, Andy McCotter-Bicknell, Gabriel "Gaby" Beitler, Sam Niro, Brianna Cabral, Fouad Benyoub, Tali Soroker, and Ken Schwarz for providing their expert tips and advice which are featured in this year's report. Check out some of our favorite findings and then grab your copy!

🤔 Want to improve your competitive win rate? ⏰ It might be time to overhaul your old-school compete program. 💥 Join Crayon next Thursday along with product marketing and GTM experts from Telesign for a discussion around overcoming the 5 flaws of old-school compete. Register in the comments below!

Waking up to 6 Slack notifications asking for competitive intel you've already shared #competitiveintelligence #competitiveintel #PMM #productmarketing #sales

🗓️ Mark your calendars! 🗓️ Is your competitive program stuck in the past? It's time to bury those old-school approaches once and for all! Join us for an exclusive webinar on September 5th to learn how you can overcome the 5 major flaws holding back your win rates. 💡 🎙️ Featuring industry experts Brendon O'Donovan, Seth Gilpin, from Telesign and moderated by David Cardiel from Crayon, this session is packed with actionable insights that will help you drive better results with modern competitive intelligence.

Is your compete program letting your sales team down? 66% of deals on average are competitive, but many organizations run an old-school compete program that doesn't properly support sales. Check out our latest blog to see if your compete program is old-school, and if so, what you can do to fix it!

Crayon Answers is the real deal, but don't take our word for it--

PMMs hopping onto Sales standup calls when sellers aren't using their talking points Make it even easier for sales by keeping content fresh and putting enablement content directly in their tech stack...yes, that means Salesforce, Slack, Teams, Highspot, and many more.

🤝 The best compete programs are aligned with sales teams. 📈 Knowing what competitive intel sellers need and then making that intel readily available within their tech stack can give organizations huge increases in competitive win-rate. 💡 Looking for some ideas on how to strengthen the relationship between your Compete and Sales teams? Read our Cognism case study below to learn how they earned more than $6 million in influenced revenue with Crayon.

Outpace your competition with Crayon Answers 💪🥇 Learn more about the power of Crayon Answers in the comments below 👇

Throwback Thursday (is that still a thing?!) to when Team Crayon set sail for the Boston Harbor 🚢