Digital Advertising Alliance

Digital Advertising Alliance Recognizes Genie Barton and Lee Peeler as 'DAA Privacy Icons' for Leadership in Advertising Self-Reg and Accountability | https://lnkd.in/eRFHdD8K

Digital Advertising Alliance Announces Major Update to Industry's AdChoices Opt-Out Program with WebChoices 2.0 | The Digital Advertising Alliance (DAA) today (June 12, 2024) announced the most significant update to the advertising industry’s AdChoices program for interest-based advertising (IBA) since the program was launched in October 2010. The new tools were previewed at the DAA Summit 2024 in New York City today to advertisers, publishers, agencies, and ad tech companies. | https://lnkd.in/efRMSyJv

HHS Report Shows Digital Advertising Data Helped Save More than 50k Lives during COVID-19: Why This Matters Now | Big idea: A groundbreaking report released by the US Department of Health and Human Services (HHS) this week showed how advertising data used to target digital vaccination ads to underserved and vulnerable populations helped prevent 52k deaths, 244k hospitalizations, and 2.6 million infections during the COVID-19 pandemic. Public policymakers should consider the grave public health risks from a proposed ban on the use of so-called “sensitive” data for advertising in the discussion draft of a new federal privacy law. | https://lnkd.in/ecxpSpvM

Follow The Data: New #Survey Shows Strong Consumer Support for Expanded Use of #AdChoices Icon | The Big Idea: A new survey shows that a large majority of Americans recognize, trust, understand, and support the Digital Advertising Alliance’s AdChoices Icon, and they want to see the icon’s functionality expanded to include new tools and technologies. | https://lnkd.in/e7bpjC7v

Summit Snapshot: Navigating Privacy Challenges in the World of Connected Devices | Big idea: Successful navigation relies on collaboration – and having a common language provided by new DAA best practices for extending consumer privacy notice and choice in connected device advertising environments. | https://lnkd.in/emqRJprW

Summit Snapshot: Recent Federal Enforcement Actions -- Insights from the FTC’s Erik Jones: While state laws on consumer privacy proliferate, and a federal omnibus law remains elusive, the Federal Trade Commission continues to exercise its existing enforcement authority – with emphasis in key areas for digital advertisers. | https://lnkd.in/ey-jcn4T

DAA Introduces Streamlined 2024 Process for Ad Industry to Adopt and Implement AdChoices' Next-Gen 'Cookies and Beyond' Tools | Big Idea: As we enter the New Year, the Digital Advertising Alliance (DAA) has launched a next generation of tools to support companies in delivering consumers transparency and control with respect to advertising. In the coming months responsible advertising companies that participate can integrate, test, and offer AdChoices’ new “cookies and beyond” suite of tools, to maintain their leadership across new advertising technologies. DAA expects that brands, publishers, and agencies will incorporate these tools and resources into their policies, disclosures, terms and conditions, and requests for proposals. | https://lnkd.in/ew3xY5XC

A New Initiative to Advance Industry Privacy Protection Principles and Drive Efforts to Pass a Uniform Federal Privacy Law | Big Idea: One of DAA’s founders – American Advertising Federation (AAF) – recently announced it has joined a new privacy initiative launched in October by two other DAA founders – Association of National Advertisers (ANA) and 4A’s. The Responsible Privacy in Advertising Initiative (RPAI) is designed to evolve and enhance industry data privacy principles for responsible online advertising practices and to reinvigorate congressional efforts to enact preemptive, federal privacy legislation. At DAA, we are excited where this may lead. | https://lnkd.in/e7BzGTzE

‘AdChoices’ Makes it Easier to Tell Your Brand’s #Privacy Story – Through the Power of One Icon | Legal mandates are no substitute for the trust-building marketers know how to do with consumers. But leveraging AdChoices, brands and publishers can complement those mandates with proven consumer privacy engagement through the #AdChoices program. Relying solely on legal regimes may leave your customer wanting more to achieve greater consumer trust. As we approach 2024, the power of the “AdChoices” icon – and DAA Principles adherence – enables a richer story, setting a path toward trustworthy brand engagement. | https://lnkd.in/e33rG8Py

DAA Launches Opt-Out Functionality for Hashed Phone Number Identifiers | The Digital Advertising Alliance (DAA) today launched new beta functionality allowing individuals to opt out of interest-based advertising (IBA) via the submission of “hashed” -- or encrypted -- phone numbers. In the past, the DAA’s Token-ID-Based Tool was designed to utilize hashed email addresses to exercise those choices. The newly enhanced tool is live and available for use in the United States and Canada. | https://lnkd.in/g8cDYRsi