Dynamic Yield by Mastercard

Last week we were delighted to accept an award at the UK eCommerce Awards for the successes Sweaty Betty UK has achieved from their personalization efforts with Dynamic Yield! Over a short 6-month window, its team was able to produce: 📈 A +62% uplift in same-session revenue from recommendations-powered quizzes, compared to quizzes run on a prior system without recommendations 📈 A+20.4% increase in Black Friday purchases from new EU customers with personalized messaging, compared to the control group with no personalized messaging 📈 An +8% uplift in average order value (AOV) in the US from recommendation widgets displayed on product detail pages Congratulations to the team! We’re grateful for the work we get to do with you every day. You can learn more about the winning Sweaty Betty UK campaigns here → https://bit.ly/46ryH7h eCommerce Expo, ASPR - PR & Content Marketing

🌟 What an unforgettable event! 🌟 A huge thank you to Contentsquare for providing such a stellar experience and giving Dynamic Yield by Mastercard the opportunity to participate in CX Circle NY. It was a pleasure to learn from the impressive lineup that took the stage, including Contentsquare’s Chief Customer Officer John O'Melia, L’OCCITANE Group’s Chief Commercial Officer Carole Silverman, and Sonic Automotive’s Chief Digital Retail Officer Steve Wittman. Learn more about how our partners are reshaping the future of customer experience here→ https://lnkd.in/gzxHTtx4

In today's competitive digital landscape, personalization is no longer a "nice-to-have"—it's a necessity. But true personalization can only happen when backed by a strong foundation of data-driven testing and continuous experimentation. Join Darren Webster, Senior Sales Engineer at Dynamic Yield by Mastercard, and Georgiana Hunter-Cozens, Senior Strategy Consultant with Creative CX for an exclusive webinar: "The Personalisation Edge: Why Testing is the Key to Winning." Together they’ll detail exactly how to harness these powerful strategies to not only meet your customers' needs but exceed them.  📅 Date: September 24th, 2024  🕒 Time: 10 AM BST Register now → https://lnkd.in/gt-2zWfU

✨ What an electrifying afternoon we had on Tuesday at Personalization Pioneers São Paulo! 🌟 A huge shoutout to all the visionary tastemakers and trailblazing leaders who graced us with their presence at the stunning Toca du Tatu. The day was a whirlwind of innovation, diving deep into the future of personalization—from cutting-edge guided selling to transformative homepage recommendations. As the sun set, the evening came alive with culinary delights, pulsating rhythms, and an open bar that kept spirits soaring! 🎶 🍽🍹 A special round of applause to Augusto Rocha from Pmweb for delivering an awe-inspiring talk on data-driven strategies and hyper-personalization in an evolving market. Your insights were nothing short of spectacular! 🤘 Are you ready to continue the adventure? The Personalization Pioneers World Tour is heading to the vibrant city of New York next! Join us on September 24th at Terminal 5, or catch us at one of our other global events later this year. → https://lnkd.in/gShGbqkJ

If data is the fuel of personalization, then financial institutions should be at the forefront. However, 80% of banks report having too much disparate data to provide meaningful personalization, and 63% say they lack the resources to effectively unify and integrate it into their engagement systems. By collaborating with a personalization provider, banks can alleviate the burden of in-house data activation, gain access to broader insights, and deliver the tailored incentives and experiences that today’s customers expect.

Join us for an exclusive evening of luxury and insights at Harry Rosen in Toronto, hosted by Dynamic Yield by Mastercard and partners. 🗓 September 25, 6 - 9:30 PM EDT 📍 Harry Rosen at First Canadian Place Learn from some of the foremost experts in personalization, and unlock the secrets behind Harry Rosen’s omnichannel success. Attendees will have the opportunity to enjoy signature cocktails, hors d’oeuvres and a few special surprises! 🍸 Request your spot here: https://lnkd.in/dD5y9hMd

Every year, Fast Company seeks out innovative projects that are transforming today’s leading industries for their Innovation By Design Awards. We’re thrilled to announce that Dynamic Yield by Mastercard’s Shopping Muse was named a 2024 finalist for our AI-driven approach to conversational commerce.     Learn how Shopping Muse’s purpose-built personalization is redefining online retail →  https://lnkd.in/gQytZEjb 

🧠 The latest on XP²: Breaking the Personalization Barrier for Banks 💥     In this article Parks Daniel, Director of Product Management at Dynamic Yield by Mastercard, outlines the major roadblocks that have kept banks from reaping the benefits of personalization and how new solutions present significant opportunities for banks to digitally engage with their customers.     Learn more about the simplified path to personalization here 👉 https://lnkd.in/gfSkzbHc

We're thrilled to share that your amazing reviews in the 2024 G2 Summer Reports have earned us 34 new badges! 🏅✨    Your feedback and success stories inspire us every day, and we couldn’t be more grateful for your support and trust. 🤝    Here’s to continuing this incredible journey and achieving extraordinary results together! 🧭🏆 

Ready to optimize card spend? Mastercard’s predictive spend insights, supercharged by Dynamic Yield’s cutting-edge technology, are transforming the personalization game for Issuers – and the results are astonishing! 🚀 💳 +15% increase in everyday transactions 💳 +30% growth in platinum card portfolios 💳 +60% uplift in travel transactions ...all in just three months! 🌟 Click through to see more amazing customer results and discover how Dynamic Yield can make personalization a breeze for your bank here→ https://lnkd.in/gME5YYp2