Edelman

What a week at #CannesLions2024! Edelman came second in the Independent Network of the Year rankings, Edelman London came second in the Independent Agency of the Year rankings and was first in the Independent Agency of the Year rankings for the Good Track.    We won a Titanium Lion for DP World's 'The Move to Minus 15' and walked away with four Gold Lions, six Silver Lions, and five Bronze Lions for nine separate campaigns from EMEA, North America and APAC. You'll see us leading the charge in PRWeek's table rankings. This success is a testament to the hard work and creativity of our incredible team and our amazing clients. Over the last 10 years, since first attending the Lions Festival, we have evolved from a PR firm into a communications powerhouse. We are proud to create work that not only wins awards but drives meaningful change in business and society, proving that Trust Drives Growth and Action Earns Trust. Learn more about our work: https://edl.mn/3zreyD2 See us at the top of PRWeek's Cannes Lions Table Rankings: https://lnkd.in/eGHSRw8p

Not your grandmother's bar of soap! To celebrate the 67-year anniversary of their iconic Beauty Bar, we worked with Dove to deliver a powerful message: Beauty Never Gets Old. Honoring their decades-old commitment to self-love and inclusivity, the Beauty Never Gets Old campaign showcases 10 powerhouse women who have been lifelong beauty-bar users, celebrating the essence of undying beauty with aging. Read more about the campaign in DesignRush: https://edl.mn/474T0sO #BeautyNeverGetsOld

We are excited to share another installment of Inside Edelman spotlighting our U.S. Culture Champions, individuals recognized by their peers for exceptional dedication, positivity, and contributions to fostering a supportive workplace environment. Meet Susana Pastrana, Senior Account Supervisor on the Multicultural team based in Los Angeles and our latest Culture Champion. Susana tells us about her personal and professional growth, the importance of embracing her identity at work, and the value of diverse backgrounds and transferable skills: https://edl.mn/3X8iEYW

Published in Fortune, our latest piece, written in collaboration with experts from our Edelman Global Advisory team and Gen Z Lab, explores how Gen Z is rewriting the political playbook and shaping the 2024 elections in unexpected ways. Three key takeaways: 💡 Gen Z wants to use their political power: Far from apathetic, this generation is flexing its muscles, with over 100,000 new voter registrations in just days. 💡 It's time to rethink voting stereotypes: Gen Z doesn’t vote as a single block—this generation is diverse, with strong voices from liberals, independents, and conservatives. 💡 Campaign strategies have been rebooted: Candidates are using memes, micro-icons, and edgy language to connect with this digital-native generation. Read the full article: https://edl.mn/3XlI470

We’re incredibly excited to begin our work with the innovative leadership team at Honeywell as their PR AOR. Honeywell's focus on the three powerful megatrends of automation, future of aviation, and energy transition perfectly aligns with our commitment to driving compelling narratives and integrated B2B storytelling for our clients. Learn more about our new partnership: https://edl.mn/4g4SJdm

Unveiling our globally enhanced Production offering, the latest in advanced scalable production capabilities bolstered by integrated AI expertise, international studio builds, strategic investments, and several key hires. As part of this process, we engineered a business model powered by turnkey AI integrations to scale Production globally, five of our studio spaces – in Los Angeles, New York, Chicago, Mumbai, and Bogotá – were remodeled to enable real-time international collaboration and enhanced production output, and patrick sidoti was named Global Chief Production Officer. Learn more about the offering in LBBonline - Little Black Book: https://edl.mn/3WXZm8R

This week the Democrats told America why Vice President Kamala Harris should be the next president of the United States. Leaning in on "Freedom," the DNC hopes to win independent voters as they seek to win the White House. EGA Election HQ’s Jeremy S. Thompson and Lindsay Walters Clifton walk you through the key takeaways from the DNC and what this week of party celebration means for business. #DNC #Harris #Walz

Our very own Amira K.S. Barger, MBA,CVA,CFRE, EVP, Health DEI, was recently featured in an article by Ragan Communications and PR Daily on navigating shifts in language related to DEI communications for business. In the article, she references insights from our 2024 Trust Barometer Special Report on Business and Racial Justice, noting the urgency of clear, precise language. According to the report, 76% of respondents in the U.S. believe organizations should respond when DEI initiatives are under attack, while 67% express concern about systemic racism. This highlights the importance of setting tangible goals and measuring progress effectively. Take a deeper dive into the article and Amira’s insights here: https://edl.mn/3MzOJEx Explore the Trust Barometer Special Report on Business and Racial Justice here: https://edl.mn/3MgNCcy

Our Head of Influencer Marketing, Tyler Vaught, spoke with The New York Times reporter Sapna Maheshwari about how brands are navigating influencer partnerships in a politically charged environment. Tyler emphasized that while political content isn’t always a dealbreaker, brands are focused on avoiding surprises that could lead to controversy. Read the full article: https://edl.mn/4fWGqjA

Jackie Cooper, Senior Advisor and Chief Brand Officer, recently penned a piece for Fast Company on the challenges and opportunities brands face in today's volatile political landscape through the lens of data collected in the 2024 Edelman Trust Barometer Special Report on Brands and Politics. Here are three key takeaways: 💡 Political Influence: 8 in 10 people now see brands as political entities, intertwining their business with societal and identity politics. 💡 Shared Values: A staggering 84% of consumers prioritize shared values with brands, especially in areas like personal health, finance, and fashion. 💡 Action Over Silence: 71% of consumers believe brands must take a stand, with silence often interpreted as having something to hide, particularly among Gen Z. Read Jackie's full article: https://edl.mn/3SXurbC