Effectv

Advertisers have long been cautious of protecting their brands' reputation by carefully choosing where their ads appear, often avoiding placement next to harmful content, including news programming. However, a new study proves otherwise. ➡️ Swipe through to see why news #advertising can actually build brand trust and drive optimal ad results. https://comca.st/3YY2Pa3

Don’t let common misconceptions about Gen Z's viewing habits inform your ad strategy. We’re using data to debunk five myths about this increasingly important audience, uncovering the truth about how they watch TV – and how advertisers can reach them. https://comca.st/3T3l9KX #GenZ #tvadvertising

We are honored that Disability:IN has recognized Comcast as a 'Best Place to Work for Disability Inclusion' on the annual Disability Equality Index, with a top score of 100. This recognition reflects more than a decade of work to make our products, technology, services and experiences accessible to the widest possible audience while opening new doors to independence for people with disabilities. Learn more:https://comca.st/3WOJ1mK

Join us in congratulating John-Marcus Phillips, Head of Product, for making #NYCTVWEEK's 40 Under 40 list! This recognition showcases the pioneers that are pushing the boundaries of innovation in the industry. Learn more here: https://comca.st/46QTpPz #TVWEEK40U40

Audience-targeted, multiscreen campaigns help drive results for our partners (and their clients). With a data-driven strategy, Effectv has helped Affiliated Media LLC generate higher profits and increased search traffic for their clients. Ronald Massey and Felicia Brunetti detail how Effectv helped their clients reach the largest audiences at the most efficient price. Read more about how our partnership goes beyond cable to deliver winning results. https://comca.st/3YLzijJ

Political advertisers can now leverage our enhanced tools to plan, activate, and measure their campaigns more effectively. With insights into voter response and advanced audience segmentation down to the ZIP code level, we're setting the standard for political advertising in 2024. Read more on NextTV: https://comca.st/4dirJWi

A recent study is debunking several myths surrounding brand safety and advertising adjacent to news content. A survey of 50,000 U.S. adults reveals that ads placed next to news pieces covering politics, inflation, and crime perform as effectively as those placed next to business, entertainment, and sports stories. These findings are crucial for advertisers who have traditionally shied away from news content due to anticipated risks, because the truth reveals a different story, and provides an opportunity to revisit the conversation on how and why brands should leverage news advertising – even amidst a big election year – and how advertisers can strike a balance without over-relying on it. Read more: https://comca.st/4dvSDJR

We're proud to be named alongside our colleagues at Comcast as one of Great Place To Work US and Fortune's #BestWorkplaces for Millennials for the seventh year in a row! It's an honor to be part of a team where everyone can feel supported, embraced, and heard 🎉. Learn more here: https://comca.st/3ysYXTu

“We created repeatable and equitable experiences for all of our candidates.” - Jess Stubbs, Senior Director of Client Experience, Comcast Advertising Discover how Jess and Tony from our Comcast Advertising Client Experience team are putting allyship into action. Since day one, they’ve been dedicated to equitable processes, bias checks, and inclusivity for all candidates. Hear their story and learn how they bring allyship to work every day.

Precise, granular targeting, scalable solutions, and the ability to test creative are leading political campaigns to addressable TV advertising to complement their traditional linear and digital ad buys. Effectv's VP of Political Sales Chris Vail explains more in this interview with Beet.TV, the first video in their new leadership series covering the Road to the Election 2024.