Elevate Healthcare Marketing

Consider what it means to be among the elite in your craft—and everything it takes to earn that status. Significant effort is required, and the price of entry is a career-long track record of consistent excellence.   That’s Elevate Creative Director Paul Wesemann, who has spent nearly 2 decades as an art powerhouse, creative director, leader, and mentor of creative talent. No wonder he has been named to the roster of esteemed leaders who have been designated by leading healthcare marketing publication PM360 Magazine as “Elite.” Congratulations, Paul, on this well-deserved honor! https://lnkd.in/gZSvspeF

Elevate proudly shares news that the agency and several client brand campaigns have been named finalists in the 2024 Trailblazer Awards, including Agency of the Year and for outstanding work in the Best Professional Campaign, Best Self-Promotion Campaign, and Best Healthcare Sales Aid categories.   PM360, a leading life sciences marketing industry trade publication, established the Trailblazer Awards in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.   See more about the awards at PM360online.com. Winners will be announced and honored during a gala celebration at Gotham Hall in New York City on Tuesday, October 1, with profiles of the winners included in the November issue. https://lnkd.in/eumFipsV

Welcome Scott Lambert, our new Assistant Manager, Client Engagement! Scott is a graduate of James Madison University with a BS in Sport and Recreation Management. He has over a year of experience working with nonprofit organizations. When not at work, Scott likes to spend time with his family and friends. We’re excited to welcome Scott to the team! 

Before the school year kicks into full swing, I want to take a moment to thank Elevate Healthcare Marketing for the opportunity to be a copywriting intern on their self-promotion team. This was my first internship working primarily as a creative within the agency, so it is safe to say I was very excited to dive in. With some help from my fellow intern Brooke Berry, I was able to create headlines and design posters that fit into their current self promotional series. As well as audit Elevates social channels and perform SWOT analyses on their competitors. This research helped guide Brooke and I while creating social content. Specifically a series of video content which we began to release this month, and you can check out right here! https://lnkd.in/eUJe4n_6 Having the opportunity to be a full time copywriter, and not having to sneak away from my account duties to due so, was truly a highlight of this internship. So a big thank you to Paul Wesemann, Emmeleia D., and Lisa Tamborello, PHR (She/Her) for providing me the chance to work with this team. As well as a big thank you to everyone at Elevate for making this opportunity worthwhile.

Leveraging the patient voice to close gaps in care is crucial. However, a key challenge for pharmaceutical market research is recruiting patients, caregivers, and providers to participate in research. How can you combat these challenges? Watch the full recording of our Rare Disease Revolution panel discussion to find out more about this and other critical topics: https://lnkd.in/d9m49Kq4 #KJT #RareDiseases #PatientVoice #PatientCentricity #MedicalResearch #PharmaceuticalResearch

The Medical Advertising Hall of Fame proudly introduces you to Jitney Suwangbutra, User Experience Research Strategist, at GSW, powered by Syneos Health Communications. Jitney is supporting this nonprofit organization's #DEI initiative to encourage #diversevoices to join us in our work in healthcare marketing. Visually depicting she is more than her resume with her powerful AI-generated image. From cognitive neuroscience to UX strategy, her 7-year research background fuels her advertising work, emphasizing the crafting of impactful user experiences. Her journey marks a deliberate shift from broad-based research to targeted customer engagement, aiming to solve specific challenges with best practice methodologies. Armed with a scientific approach, she is transforming behavioral insights into strategies that captivate distinct audience segments, fostering deeper connections and driving growth across diverse multidisciplinary teams in healthcare marketing. On a personal note, Jitney, a former cognitive neuroscientist turned UX strategist, transitioned to focus on more specific audiences, finding the entire general population with working eyes and ears a bit much. She is a native New Yorker from Queens and spent most of her formative years digging for rocks in a private 4 square feet park. Armed with a keen sense of smell, she enjoys other people's dogs and learning about economics. Ready to make a deliberate shift in your career and explore rewarding work in healthcare agencies? Upload your resume to be reviewed by MAHF participating agencies and opt-in to answer prompts to receive your AI-generated image along with a user tipsheet. Learn more: www.morethanyourresume.org #gsw #jobsinhealthcaremarketing #uxstrategist #ux #workthatmakesadifference #pharmamarketers #morethanyourresume

Every issue, PM360 Magazine—one of the healthcare marketing industry’s premier publications—taps into its panel of experts to discuss one aspect of marketing and promotion in the healthcare space in its Experts On Call feature.   Frank X. Powers, Elevate cofounder and PM360 resident expert on championing healthcare challenger brands, discussed the unique nature of marketing in the rare disease space. Read more about the differences in rare and nano-rare diseases here:  https://lnkd.in/eC7yK6uw

Join us for a panel discussion on Rare Disease Revolution: Access, Advocacy, & Amplification of the Patient Voice next Thursday, Aug 1st at 11:30 am EST! 🎥🎤 You’ll hear from Lorna Weir from Elevate Healthcare Marketing, Stacey Meltzer Wasserman from Medisafe®, and KJT's Katy Palmer, PhD and Ellen Gordon on bridging the worlds between insights, advertising, digital solutions, advocacy, and more. We’ll cover topics such as: - The importance of representing and elevating the patient voice - Solutions to overcome the unique hurdles of the rare disease space - Generative AI, including considerations for ethical and responsible use when aiming to further understand, and communicate to, patients with rare diseases Register for free here: https://shorturl.at/0keDm #HealthcareIndustry #PatientJourney #PatientCentricity #PatientCenteredCare #HealthCommunication

Join us in welcoming one of our excellent summer interns, Matthew Eaton! Matthew is another Owl leaving the nest, joining us from Temple University, where he is studying advertising with a dual concentration in account management and copywriting. For the remainder of the summer, Matthew gets to see what agency life is like and how the healthcare marketing world operates. Outside of work and school, he loves to cook, watch television, and play board games. We’re excited to have Matthew as a part of the team and can’t wait to see what he takes from his experience! #ElevateTeamwork

Join us for a panel discussion on Rare Disease Revolution: Access, Advocacy, & Amplification of the Patient Voice on Aug 1st at 11:30 am EST! 🎥🎤 You’ll hear from Lorna Weir from Elevate Healthcare Marketing, Stacey Meltzer Wasserman from Medisafe®, and KJT's Katy Palmer, PhD and Ellen Gordon on bridging the worlds between insights, advertising, digital solutions, advocacy, and more. We’ll cover topics such as: - The importance of representing and elevating the patient voice - Solutions to overcome the unique hurdles of the rare disease space - Generative AI, including considerations for ethical and responsible use when aiming to further understand, and communicate to, patients with rare diseases Register for free here: https://shorturl.at/0keDm #HealthcareIndustry #PatientJourney #PatientCentricity #PatientCenteredCare #HealthCommunication