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How do you create content that actually provides business impact? What should you be considering as you're thinking through your topics and drafting your content? 7 things that we like to consider that your content should achieve: 1) Provide thought leadership 2) Help with current needs and guide towards what's next 3) Give a glimpse of what it's like to work with you 4) Reinforce your brand personality 5) Broaden customer understanding of what you do 6) Validate existing customers & build loyalty 7) Natural segues to conversion Once you know what you want to talk about, you should make sure you apply the SEO layer to it. It's often just small tweaks in wording that can make big impacts on traffic. It's important that if you're putting the work in, that you're getting the quality traffic from it too. We go into this in more detail in our blog and the video below. Link in comments :) Is there anything else that you consider when you plan content? #contentstrategy

Anyone else having that moment where the kids are finally back to school and you suddenly have so much more brain space and time?! 🙋♀️ Just me? 🤷♀️ Diving back into content with this new found time :) Wanted to take a moment and talk about 'how to get more leads now.' This is a pretty hot discussion right now, particularly as we speak with new clients - they're coming in with some intense internal pressures. While I will continue to have a very strong opinion on what constitutes a lead, there are some things that you can do to make sure you're in the very best position to capture the most high-intent opportunities as possible. This video dives into 4 things you can do. Blog link found in the comments. Let me know what else you would consider doing.

When should you gate content and why? Content allows your prospects and current clients to understand your unique POV. It also helps prospects get to you 'know you' prior to reaching out. Ideally, you want to allow access to your thought leadership for free. If you decide to gate content, it should only be reserved for the super-high value, in depth pieces. And then you should have a strong nurturing plan in place that continues to provide value to that contact. It's important to note that person should not be considered a lead and should not be sent to an SDR - but viewed as someone to nurture and allow them to reach out when and if they're in market for your product/service. With this in mind, it's also important to consider how you promote this content and the budget that is allocated to support it. The amount of people that convert to a customer from a downloaded content piece within a reasonable timeframe for CAC payback is small. So you must consider a budget allocation that aligns with this understanding. All in all, content is very important as long as the mindset of its objective and place in the overall funnel is aligned with the way and purpose people consume it. #contentstrategy #demandgeneration

Many times a baseline for SEO results of a website requires a reset and overcoming challenges within a CMS. It's incredible the amount of improvement you can see in a short amount of time. One of our clients is a service provider that has a unique technology setup. We solved some foundational problems by assigning custom HTML text settings in the code base for tags that were missing or duplicates. Then we reset their meta info to align with a specific keyword focus. We also adjusted their location pages to embed correct Google maps and have a better structure across all pages. After 3 months we saw 203% improvement in our average combined keyword rank in organic search going from #82 to #27. Also, our orgaic impressions saw a 159% improvement going from 4,700 to 12,180. This is a much strong SEO baseline to work from. And this is just the beginning. Winning! #digitalmarketingstrategy #digitalmarketingagency

With LinkedIn ads, audience is key. If you're looking for decision makers and you are getting "entry level" job seniority in your demographic results, then you should revisit your audience criteria. Unfortunately, it's not as simple as excluding job seniority of entry level if your current audience criteria is a custom list AND job titles. In order to use job seniority as an exclusion, you must remove job titles altogether. So, your options are: - Remove some job titles and hope to get rid of the entry level jobs. (If your job titles are clearly senior level, then this is not the culprit) - Remove all job titles and exclude entry level jobs (might work better, but probably not ideal) - Revisit your list qualifiers - Scrap the audience altogether and start over To me, the best strategy is to improve your list qualifiers to get the list as tailored to your target audience and industry as you can and then use the levers in LinkedIn to exclude what you absolutely do not want. But there's multiple ways to do it...as long as you get the decision makers! If you are stuck with the audience list that you have, you can always test both options (include job titles) and (exclude entry level) for a few weeks and see what you get. Then if it just is NOT working go back to the drawing board. #linkedinads #digitalmarketingstrategy #digitalmarketingagency