Last week, Epsilon welcomed our 2024 September New Grad class with a kickoff in the Boston office. Welcome—we are so happy you're here! Interested in learning more about our early careers program? Check it out: https://lnkd.in/esTEK8HS #EPICcareers #EpsilonNewGrads
Über uns
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
- Website
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https://www.epsilon.com
External link for Epsilon
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 5,001-10,000 employees
- Hauptsitz
- Irving, Texas
- Typ
- Öffentliches Unternehmen
- Spezialitäten
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Standorte
Employees at Epsilon
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Tony Castiglioni
Strategic Product Management Executive
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Paul Wallis
Data/Loyalty/NFT/ Metaverse/Cyber Security
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Skip Streets
We make 1:1 Marketing Scalable & Sustainable
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Bernie Driscoll
Sr Digital Transformation Executive | Expert in Building High-Performing Sales, Technical & Operational Teams.
Aktualisierungen
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We are proud to have represented Epsilon at the Thurgood Marshall College Fund Leadership Conference last week. The event provided an inspiring opportunity for our team to engage in learning, networking and strategic discussions centered on promoting diversity and leadership within our industry. We extend our gratitude to the organizers and the exceptional speakers who shared their thoughts and ideas! 👏
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Are you maximizing the powerful potential of your #martech? Join Joran Lawrence and guest speaker Lynne Schneider of IDC for our latest ADWEEK webinar, where we discuss how identity and #AI inside of a #datacleanroom make high-performing campaigns, reduce media waste, and create stronger #customerexperience. https://bit.ly/47s5zyy
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Planning to attend Digital Pharma East next week? We’ll be there and would love to connect! Join us September 9-12 at the Pennsylvania Convention Center in Philadelphia. Here’s where you can find us: ▪️ Booth #23: Stop by anytime during the event to chat. ▪️ Panel session: Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing to Adapt to a Rapidly Shifting Landscape on Wednesday, September 11, at 10:15am. https://bit.ly/4g3GNZG We can’t wait to see you there! #DPEAST #digitalpharmaseries
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Schools are back in session 📚✏️ Here's how parents are shopping with #inflation and rising costs top of mind this back-to-school season: https://bit.ly/4d8AUsg
77% of parents say inflation is #1 budget concern for back-to-school shopping
epsilon.com
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In the short video, Tyler McDaniel, Vice President of Product Management at Epsilon, explains how the right customer data platform (CDP) can lay the foundation for better media campaigns on your owned and paid channels. Watch now: https://bit.ly/4dFSnbK
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Did you know 23% of #Millennials tend to make purchases based on an ad they saw on #TikTok on a daily or weekly basis? We surveyed Americans across generations about how they use TikTok, #TikTokShop and how they feel about the potential TikTok ban. Download the full report to dig deeper: https://bit.ly/3T8kyb1
How are people using TikTok in 2024? Usage trends, potential ban sentiment & more
epsilon.com
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The tides of marketing are shifting. 🌊 With challenges like disjointed channels and reduced media budgets, how can brands stay ahead? Our latest #whitepaper explores the importance of a comprehensive data strategy. Download to learn how to leverage first-party data and more to enhance customer experiences and campaign performance: https://bit.ly/3YLtTJy
Building a data strategy that engages the consumer and drives revenue
epsilon.com
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#Data has become a key differentiator for marketers, but the abundance and diversity of it can also pose a significant challenge. This is where data mapping comes in. In the article, we explore how data mapping works, explain best practices and share some common techniques:
How to unlock the power of data mapping for seamless customer insights
epsilon.com
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Epsilon research shows that people's expectations for owned-channel messaging experiences are growing. In short, they're frustrated with too many messages and want brands to listen to their preferences. Let's take a look at what research is revealing about modern consumer #personalization preferences and how you can meet them: https://bit.ly/3MacHpz
It's time to innovate email and text--consumers are asking for it
epsilon.com