Did you know 23% of #Millennials tend to make purchases based on an ad they saw on #TikTok on a daily or weekly basis? We surveyed Americans across generations about how they use TikTok, #TikTokShop and how they feel about the potential TikTok ban. Download the full report to dig deeper: https://bit.ly/3T8kyb1
Über uns
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
- Website
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https://www.epsilon.com
External link for Epsilon
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 5,001-10,000 employees
- Hauptsitz
- Irving, Texas
- Typ
- Öffentliches Unternehmen
- Spezialitäten
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Standorte
Employees at Epsilon
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Tony Castiglioni
Strategic Product Management Executive
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Paul Wallis
Data/Loyalty/NFT/ Metaverse/Cyber Security
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Skip Streets
We make 1:1 Marketing Scalable & Sustainable
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Bernie Driscoll
Sr Digital Transformation Executive | Expert in Building High-Performing Sales, Technical & Operational Teams.
Aktualisierungen
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The tides of marketing are shifting. 🌊 With challenges like disjointed channels and reduced media budgets, how can brands stay ahead? Our latest #whitepaper explores the importance of a comprehensive data strategy. Download to learn how to leverage first-party data and more to enhance customer experiences and campaign performance: https://bit.ly/3YLtTJy
Building a data strategy that engages the consumer and drives revenue
epsilon.com
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#Data has become a key differentiator for marketers, but the abundance and diversity of it can also pose a significant challenge. This is where data mapping comes in. In the article, we explore how data mapping works, explain best practices and share some common techniques:
How to unlock the power of data mapping for seamless customer insights
epsilon.com
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Epsilon research shows that people's expectations for owned-channel messaging experiences are growing. In short, they're frustrated with too many messages and want brands to listen to their preferences. Let's take a look at what research is revealing about modern consumer #personalization preferences and how you can meet them: https://bit.ly/3MacHpz
It's time to innovate email and text--consumers are asking for it
epsilon.com
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There's a lot to worry about in the #marketing world, but there's one priority that never changes: keeping your customers happy. Let's get back to basics and talk customer #retention strategies:
Three customer retention strategies that build long-term loyalty
epsilon.com
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To truly prepare your brand for what's next in the industry, it's time to drop the cookie—even if Google isn't. In the article, we explore how the right #martech tools can bring first-party data assets to life: https://bit.ly/3YHfGxd
If you want to future-proof your brand, you gotta drop the cookie
epsilon.com
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For most #retailers, back-to-school is a critical time to strengthen relationships with customers and drive revenue. To help marketers understand how parents are buying for their kids, what is influencing them to spend and why, we went straight to the source. https://bit.ly/3AzBTD7 Download the trends report to explore: 📲 How marketing messages and advertisements impact what parents buy for their kids. 💰 The dollar amount parents intend to spend this year and on what items, compared to 2023. 🎒 Any shifts in the types of retailers (e.g., online versus brick and mortar) parents expect to shop at for back-to-school supplies. 📈 If rising costs and inflation are influencing what (and how much) parents are planning to buy.
The 2024 back-to-school report
epsilon.com
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Can’t tie your media strategy together? Your best marketing efforts deserve the best retail media advertising platform that meets every goal. https://bit.ly/4doR8NM
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Mark Stamps, VP of Growth & Partnerships at leading commerce agency Harvest Group, says that in order to achieve their #retailmedia needs “at scale across all these networks, we have to work with partners like Epsilon.” We are proud to help agencies like The Harvest Group bring their retail media visions and goals to life. Thanks to Mark Stamp and Beet.TV for partnering with us on this insightful retail media video series filmed at Shoptalk!
Harvest Group, a retailer-focused agency, partnered with Publicis Groupe's Epsilon to help clients streamline campaigns on retail media networks, as Mark Stamps from Harvest Group details in this interview with Beet.TV contributor Tameka Kee at Shoptalk. Special thanks to Epsilon for sponsoring this series as it launches Epsilon Retail Media. Visit Beet.TV for this video (https://lnkd.in/ehxmt32D) and much more as we get ready for the POSSIBLE event in Miami April 15-17. #retailmedianetworks #rmn #shoppermarketing #ecommerce #commercemedia Andy Plesser