Firework

MEET AVA 👦👧 The first digital human built for: ✔️ Brands ✔️ Commerce ✔️ Conversion Our revolutionary technology, AVA, is here and will forever transform how we interact online. An always-on, AI digital human brand expert that can engage with your website visitors like a real human. Built uniquely by you, for your website, your online shoppers can ask questions, get product recommendations, or find answers to all their questions. Be the first to see Ava in action. Give AVA a try here: https://bit.ly/48JVwV2 #DigitalHuman #VideoCommerce #Ecommerce #OnlineShopping #A

Heinz Does it Again!  They are a market leader because they #innovate… and Kraft Heinz likes to shake things up.  Their latest ad by branding agency TAXI depicts the shaking of a Heinz Ketchup bottle and it’s catching attention and winning awards.  Just like when Heinz partnered with Firework to promote their first-ever pop-up for Halloween where the theme was having fun with costume creations using “tomato blood” ketchup a couple of years ago. The campaign included a livestream event anchored on Heinz’s website and strategic distribution of this #livestream event through media placements on publisher sites driving traffic to the experience. The breakthrough campaign exceeded benchmarks and was recognized with two prestigious industry awards as one of the stand-out campaigns of the year.  Read more about how Heinz partnered with Firework to increase customer engagement here: https://lnkd.in/ghQCWViu

Great to see Poshmark's new feature, Posh Party Live, which focuses on #livestream shopping. As the #videocommerce environment evolves, video content is expected to play an even more significant role.  We anticipate more advanced integrations of shoppable videos with #AugenmentedReality and #Virtualreality, creating immersive shopping experiences…Personalization powered by #AI will become more prevalent, allowing businesses to tailor video content to individual customer preferences and behaviors, further driving engagement and conversion rates. Poshmark's entrance into live shopping is gaining traction, with over 1 million Posh Shows hosted since the technology's release in April of last year. The average number of Posh Shows hosted daily has increased by 57%, and the average total watch time per day has climbed by 51%...The transformative potential of livestream shopping is acknowledged, recognizing its ability to connect communities and enhance the shopping experience. Poshmark's innovative approach with Posh Party Live aligns perfectly with Firework's vision to empower sellers and create engaging, human-centric shopping experiences through live commerce.

📣 Calling all Brands and Retailers across Digital, Marketing, E-commerce, Retail, Innovation, and Customer Experience! Firework is a proud sponsor of this year's FUTR North America. Explore cutting-edge trends and connect, collaborate, and innovate with North America's leading retailers and marketers. 🎟️ Brands & Retailers attend for FREE! 🗓️ When: September 5th, 2024 📍 Where: etc.venues, 360 Madison Avenue, New York City FUTR Group is the year-round platform exploring the future of retail, marketing, and commerce through multiple touch points including Summits, Insights, and Micro Events. Learn more and register here: https://lnkd.in/ebHjw-7V #FUTRUS, #innovation, #digitalmarketing, #ecommerce, #customerexperience

🌟 Exciting News from Firework! 🌟 We're thrilled to announce that Firework has been awarded Frost & Sullivan’s 2024 Global Competitive Strategy Leadership Award in the video commerce industry! 🎉 Since 2002, Frost & Sullivan’s Best Practices awards have celebrated companies driving innovation and growth, and we're honored to be recognized for our commitment to pushing the boundaries of video commerce. 💬 "Video commerce is young, but it's growing fast!" says our CEO & co-founder, Vincent Yang. As competition rises, so does our drive to keep innovating and delivering exceptional customer experiences! Big thanks to Frost & Sullivan for this honor and to our customers for inspiring us to keep raising the bar. Source: MarTech360 https://lnkd.in/dMNsuAz3 #Innovation #VideoCommerce #AwardWinner #Growth #CustomerSuccess

Our Vice President of Strategic Partnerships - Beauty, Kristi Vannatter will be participating as a member of the first panel on opening day at FUTR North America on September 5th! Register to join this session spotlight: Anticipating Purchasing Behaviors of the Future Consumer - https://lnkd.in/ebHjw-7V #FUTRUS, #GENZ, #GENALPHA, #Firework, #ecommerce

📣 Calling all Brands and Retailers across Digital, Marketing, E-commerce, Retail, Innovation, and Customer Experience! Ready to Shape the Future of Retail, Marketing, and Commerce? Explore cutting-edge trends and connect, collaborate, and innovate with North America's leading retailers and marketers. 🎟️ Brands & Retailers attend for FREE! 🗓️ When: September 5th, 2024 📍 Where: etc.venues, 360 Madison Avenue, New York City FUTR Group is the year-round platform exploring the future of retail, marketing, and commerce through multiple touch points including Summits, Insights, and Micro Events. Learn more and register here: https://lnkd.in/ebHjw-7V #FUTRUS, #innovation, #digitalmarketing, #ecommerce, #customerexperience

💡 In contrast to the traditional loud and product-focused #livestreams in #China, Zara has embraced a more refined and storytelling-focused approach, aligning with the evolving consumer expectations for a quieter, more sophisticated shopping experience we call #DigitalShowroom.

💄Firework’s Blog: How to Create Video Content for Beauty Products Creating engaging content for beauty products can feel like walking a tightrope. You want to captivate your audience while making it easy for them to purchase what they see. That’s where shoppable videos come in. Imagine blending the allure of a beauty tutorial with the convenience of online shopping. Shoppable videos do just that, turning passive viewers into active buyers. How to Create Video Content for Beauty Products discusses what shoppable videos are and how they can transform your beauty brand’s online presence. Topics discussed include: What Are Shoppable Videos? Benefits of Shoppable Videos for Beauty Brands Types of Shoppable Video Content for Beauty Products How to Create Compelling Shoppable Videos Best Practices for Beauty Product Shoppable Videos How to Measure the Success of Your Shoppable Videos By following these guidelines and incorporating these tips, you can create compelling shoppable videos that not only engage your audience but also drive sales and provide valuable insights for your beauty brand. Read more here: https://lnkd.in/gEZme3HH Put your commerce in motion. Find out how Firework can power your business forward. #beautybrands, #videocontent, #videocommerce, #ecommerce, #videotutorials

🔥 Inviting you to watch the first in a series of personal and intimate Fireside Chats. Get to know Firework's CEO, Vincent Yang! 🚀. Living Our Values! Vincent's Firework-side Chat 2024 Take a moment to learn about the person as Vincent answers "The Why" and speaks to our core value of "Learn, Unlearn, and Relearn" in this inspirational and intimate conversation, facilitated by Lisa Wachtell. 👀 Watch the full video here: https://lnkd.in/g-srVuKx