Firework

MEET AVA 👦👧 The first digital human built for: ✔️ Brands ✔️ Commerce ✔️ Conversion Our revolutionary technology, AVA, is here and will forever transform how we interact online. An always-on, AI digital human brand expert that can engage with your website visitors like a real human. Built uniquely by you, for your website, your online shoppers can ask questions, get product recommendations, or find answers to all their questions. Be the first to see Ava in action. Give AVA a try here: https://bit.ly/48JVwV2 #DigitalHuman #VideoCommerce #Ecommerce #OnlineShopping #A

Seeing is believing. And when you see it, you’re more likely to buy it! #AR bridges the gap between #virtual and #reality, ensuring that when you hit ‘buy now,’ you’re not just making a purchase – you’re making a decision you feel good about. Brands like Warby Parker and IKEA are leading the charge, using AR to let customers “try before they buy,” transforming shopping into an engaging, #interactive experience. These innovations are revolutionizing customer #engagement, forging emotional connections long before the checkout process. However, AR isn’t without its hurdles. Rick Zhuang, CTO at Firework, offers valuable insights from early AR projects, highlighting that even the most hyped initiatives can fall into the classic “boom and bust” cycle. “AR’s true value lies in specific, well-defined use cases," Rick explains. "It’s highly effective when helping shoppers visualize products in real life—like seeing a sofa in your living room. It’s also a powerful tool for enhancing offline shopping by overlaying useful product information directly onto live previews as you point your phone’s camera at an item. But expanding AR’s benefits across all of e-commerce? That’s still a challenge.” (Read the full article here 👉 https://lnkd.in/ggmJ3D4p) What’s your take on the future of AR in shopping? Share your thoughts below! 👇 #AugmentedReality #Ecommerce #CustomerExperience #Innovation #ARShopping #DigitalTransformation

It’s Black Friday season again, and we are helping to make it easier this year! Join Eren Morgul, Firework's Senior Product Manager and learn about exciting new Firework features that will take your e-commerce website to the next level. We know running an e-commerce store means juggling a million things at once and Black Friday might feel like just one more task on your list, but you could miss the biggest paycheck of the year if you let this webinar slip by. Don’t miss out on this opportunity to stay ahead of the curve and revolutionize your online store. Register now to secure your spot and be the first to experience our latest offerings. https://lnkd.in/gcMJBmYy

Firework is a proud sponsor of this year's FUTR North America. Explore cutting-edge trends and connect, collaborate, and innovate with North America's leading retailers and marketers. Meet our colleagues William Cladek, Kristi Vannatter, Caitlin Dunn, and Bianca Beres 🎟️ Brands & Retailers attend for FREE! 🗓️ When: September 5th, 2024 📍 Where: etc.venues, 360 Madison Avenue, New York City FUTR Group is the year-round platform exploring the future of retail, marketing, and commerce through multiple touch points including Summits, Insights, and Micro Events. Learn more and register here: https://lnkd.in/ebHjw-7V #FUTRUS, #innovation,#digitalmarketing, #innovation, #ecommerce

Are you attending FUTR North America tomorrow? Learn how digital store content differs from other channels and the recipe for immediately increasing conversions. Join Firework SVP of Revenue William Cladek's Keynote tomorrow, September 5th, at 11:50 AM, ET. Discover the right content-tech mix that drives engagement, learn how digital store content differs across channels, and the key to authenticity through the customers. Register here: https://lnkd.in/ebHjw-7V #FUTRNA, #Keynote, #DigitalStore, #Ecommerce,

Firework's VP of Strategic Partnerships, Kristi Vannatter will speak tomorrow at FUTR North America. Join this Panel Discussion September 5th, 9:45 AM ET Topic: Anticipating Purchasing Behaviors of the Future Consumer • How are brands and retailers tracking, segmenting, and forecasting consumer behavior? • Understanding purchasing patterns and consumer behavior of Gen Z / Generation Alpha • Will there be a shift in mindset regarding what / how much they consume? • How to incorporate brand activism and build purpose-driven brands? 40 MIN PANEL DISCUSSION: Rachel Weiss, Early Stage VC Investor, L’OREAL USA Cory Treffiletti, CMO, REMBRAND Kristi Vannatter, VP Strategic Partnerships – Beauty, FIREWORK Emily Hallock, Sr. Manager, Global CMI Growth & Analytics, MARS FOOD & NUTRITION MODERATOR: LaToya Shambo, CEO, BLACK GIRL DIGITAL   FUTR is an annual gathering of 300 brands, retailers, corporates, marketplaces, and D2C & providers across Digital, Marketing, Ecommerce, Retail, Innovation, Data, Tech, and Customer Experience. Learn More and Register here: https://lnkd.in/ebHjw-7V

Heinz Does it Again!  They are a market leader because they #innovate… and Kraft Heinz likes to shake things up.  Their latest ad by branding agency TAXI depicts the shaking of a Heinz Ketchup bottle and it’s catching attention and winning awards.  Just like when Heinz partnered with Firework to promote their first-ever pop-up for Halloween where the theme was having fun with costume creations using “tomato blood” ketchup a couple of years ago. The campaign included a livestream event anchored on Heinz’s website and strategic distribution of this #livestream event through media placements on publisher sites driving traffic to the experience. The breakthrough campaign exceeded benchmarks and was recognized with two prestigious industry awards as one of the stand-out campaigns of the year.  Read more about how Heinz partnered with Firework to increase customer engagement here: https://lnkd.in/ghQCWViu

Great to see Poshmark's new feature, Posh Party Live, which focuses on #livestream shopping. As the #videocommerce environment evolves, video content is expected to play an even more significant role.  We anticipate more advanced integrations of shoppable videos with #AugenmentedReality and #Virtualreality, creating immersive shopping experiences…Personalization powered by #AI will become more prevalent, allowing businesses to tailor video content to individual customer preferences and behaviors, further driving engagement and conversion rates. Poshmark's entrance into live shopping is gaining traction, with over 1 million Posh Shows hosted since the technology's release in April of last year. The average number of Posh Shows hosted daily has increased by 57%, and the average total watch time per day has climbed by 51%...The transformative potential of livestream shopping is acknowledged, recognizing its ability to connect communities and enhance the shopping experience. Poshmark's innovative approach with Posh Party Live aligns perfectly with Firework's vision to empower sellers and create engaging, human-centric shopping experiences through live commerce.

📣 Calling all Brands and Retailers across Digital, Marketing, E-commerce, Retail, Innovation, and Customer Experience! Firework is a proud sponsor of this year's FUTR North America. Explore cutting-edge trends and connect, collaborate, and innovate with North America's leading retailers and marketers. 🎟️ Brands & Retailers attend for FREE! 🗓️ When: September 5th, 2024 📍 Where: etc.venues, 360 Madison Avenue, New York City FUTR Group is the year-round platform exploring the future of retail, marketing, and commerce through multiple touch points including Summits, Insights, and Micro Events. Learn more and register here: https://lnkd.in/ebHjw-7V #FUTRUS, #innovation, #digitalmarketing, #ecommerce, #customerexperience

🌟 Exciting News from Firework! 🌟 We're thrilled to announce that Firework has been awarded Frost & Sullivan’s 2024 Global Competitive Strategy Leadership Award in the video commerce industry! 🎉 Since 2002, Frost & Sullivan’s Best Practices awards have celebrated companies driving innovation and growth, and we're honored to be recognized for our commitment to pushing the boundaries of video commerce. 💬 "Video commerce is young, but it's growing fast!" says our CEO & co-founder, Vincent Yang. As competition rises, so does our drive to keep innovating and delivering exceptional customer experiences! Big thanks to Frost & Sullivan for this honor and to our customers for inspiring us to keep raising the bar. Source: MarTech360 https://lnkd.in/dMNsuAz3 #Innovation #VideoCommerce #AwardWinner #Growth #CustomerSuccess