Flywheel

How does Google’s recent decision on 3rd party cookies affect your advertising strategy? While this change might seem like a relief, now is the time to focus on the long-term benefits of retail media. Peter V.S. Bond is here to break down the impact of Google's updated approach on advertising, why retail media is a highly targetable and measurable option, and how to leverage privacy-first solutions for future success ⤵️ #Cookies #GoogleCookies #ThirdPartyCookies #RetailMedia

Amazon's Q1 2024 earnings reveal a breakthrough: International profitability for the first time since the pandemic! This milestone, driven by ad growth and operational efficiency in major markets like the UK and Germany, highlights a significant shift in their global strategy. Yet, many vendors are asking, "Where are my purchase orders?" Weeks of cover (WOC) have been declining since Cyber Week 2023, with notable shifts in category performance. While FMCG sees a rise in WOC, hardlines and softlines are down. Amazon’s focus on efficiency is reshaping the European market, echoing successful strategies from North America. This shift is improving delivery speed and customer loyalty but is also causing short-term challenges for vendors. Dive deeper into Amazon's strategy and its implications for vendors in our full analysis 🔗 https://bit.ly/3LNCbbS #Amazon #Pandemic #Vendors #FMCG #Europe #Profitability

What's driving the future of retail media? Peter V.S. Bond is here to explore how the shift towards connected commerce is transforming both physical and digital stores, and why offsite ads are growing faster than ever. Tune in to discover the latest in-store digital touchpoints and the evolving landscape of personalized retail media. Let us know your predictions in the comments ⤵️ #RetailMedia #ConnectedCommerce #InStore #OnSite #Advertising 

On August 14, join us for a 🎙️ LIVE ONLINE EVENT 🎙️ featuring industry leaders from Forrester, The Clorox Company, and Flywheel! As retailers seek to differentiate their position by exposing more data, an opportunity emerges for brands to tip the balance of power in their favor–a phenomenon we’re calling “The Big Shift”. Register now to discover how to capitalize on this moment 🔗 https://bit.ly/3WyLC5q #eCommerce #Webinar #Retailers #Advertising #OnlineEvent

Incrementality might not be a ‘real word’ but you can drive real growth on Amazon by identifying incremental opportunities. Retail Ready is back, featuring Ashley Mistretta, who explores the concept of incrementality on Amazon. Learn what it is, how to spot incremental growth opportunities, and how to drive scalable results with our Incrementality Tool 🔗 https://bit.ly/3Shkghw #RetailReady #Incrementality #Flywheel #eCommerce #AmazonAds

The eCommerce industry often dreads Amazon Vendor Negotiations (AVNs), but what if they could actually be a positive opportunity? In our latest episode of 🎧 The Commerce Collective 🎧 host Emma Irwin is joined by Russ Dieringer, Founder & CEO of Stratably to explore: → The real purpose and significance of AVNs → Insights from Stratably’s recent research → Strategies for brands to tackle the next round of AVNs effectively Grab your headphones and tune in today on your favorite podcast platform 🔗 https://bit.ly/3YaxiBq #CommerceCollective #Podcast #AVNs #Amazon #eCommerce

Today we're celebrating a milestone—reaching 100,000 followers on LinkedIn! We wanted to take a moment to share a bit about our journey with you. Back in 2014, we predicted that the digital commerce industry was set for massive growth, fueled by the power of technology. Fast-forward to 2024, we've grown organically and through strategic acquisitions to keep pace with rising customer demand. We operate a leading cloud-based digital commerce platform across the world's major digital marketplaces with a team of over 2,000 experts spanning more than 20 countries. We can't thank you enough for your continued support. By following us, you'll stay ahead of the curve in this ever-changing industry, with a little help from our team of experts. #Milestone #LinkedIn #Followers #eCommerce #Flywheel

Amazon plans to launch a new discount storefront, mirroring Temu's fully managed service model employing similar strategies to avoid tariffs. According to Amazon, Chinese sellers will need to ship their products to Amazon's warehouses in China, and from there, Amazon will deliver to customers within 9-11 days. Tune in as Peter V.S. Bond explores the operational details of Amazon's new discount storefront, its impact on current sellers, and the potential for long-term adoption ⤵️ #Amazon #Shein #Temu #Discount #eCommerce

A few weeks ago, the world’s top advertisers gathered at the Cannes Lions International Festival of Creativity 2024 and one thing was noticeable—Retail media took center stage, showing it's here to stay. With the evolution of advertising and retail industries, Cannes Lions continues to celebrate creativity in traditional advertising. However, there's a noticeable shift where retail media and commerce are gaining traction, stealing the spotlight and dominating the conversation. With a clear focus on the presence of retail media, our team has summarized three key takeaways and standout observations from the four-day event 🔗 https://bit.ly/3XUb6er #CannesLions2024 #RetailMedia #Advertising #Commerce

🎧 The Commerce Collective 🎧 podcast is back for a special episode exploring our recently published white paper “The Big Shift”. Tune in as Co-founder and white paper author, Patrick Miller sits down with Emma Irwin to dive into the power struggle between brands and retailers, share his inspiration behind The Big Shift, and discuss its key highlights and recent announcements related to the white paper 🔗 https://bit.ly/3XU6ZPy Head down to the link in our comments to discover how winning brands can leverage retailers' consumer infrastructure to their advantage ⤵️ #CommerceCollective #Podcast #eCommerce #WhitePaper