Foundry

Understanding the tech purchase process is key for marketers looking to engage IT decision-makers effectively. As the complexity of these decisions grows, ITDMs are increasingly seeking out a blend of research, meetings, and content to guide them through their journey. The right mix of resources can make all the difference in building trust and driving decisions along with understanding which information sources are most valuable at each stage, is crucial for marketers looking to support their customers effectively. Discover more insights from the 2024 Role and Influence study to refine your strategy and better connect with your audience. https://ow.ly/3Ggj50T7K4n #b2b #b2bmarketing #contentmarketing #CIO #research #roleandinfluence #ITDMs

This finding shocked us. While implementing AI is certainly top of mind for ITDMs this year, surprisingly it’s not the top business objective driving cloud investments. Out today, our 2024 Cloud Computing Study explores what areas organizations are looking to enhance through cloud investment. Page 3 of the executive summary lays out what objectives beat AI adoption in a landscape that’s still buzzing from the AI hype. Download it now: https://ow.ly/ppJ450T6UgS. #cloudcomputing #research #2024trends #AI #ITDMs

🚨 Great news for innovators! The deadline for submissions to the 24th annual InfoWorld Technology of the Year Awards has been extended to August 30, 2024! 🎉 If you haven’t had a chance to submit your groundbreaking product in software development, cloud computing, data analytics, or machine learning, now is the time. 🏆 We’re giving you extra time to showcase your innovations and ensure they get the recognition they deserve. Our panel of expert judges will be evaluating across 26 categories, so don't miss this extended opportunity to highlight your tech solutions! Submit your nomination by August 30 and join us in celebrating the leaders driving tech innovation. Submit here: https://ow.ly/1lG150T53L7 #TechAwards #Innovation #SoftwareDevelopment #CloudComputing #DataAnalytics #MachineLearning

This week's Friday Rapid-Fire edition of the OTR podcast, where the questions are far from hard-hitting but still quite punchy, Rick Currier takes us back to Episode 10 with Clint Oram, founder of SugarCRM and host of the Fuel Growth podcast. Discover how Clint likes to unwind and unplug from work, and learn about the one thing he's allergic to that most of us can't live without. 🤔 Check out how Clint handled the hot seat without even breaking a sweat! 😂🔥 Catch the full OTR episode with Clint by clicking the link below: https://ow.ly/KcQV50T3s28 #PartnerMarketing #ContentMarketing #Storytelling #CRM #RapidFire #OTRPodcast #B2BMarketing #TechMarketing #CIO

In this edition of the Research wrap-up, we explore the evolving landscape of partner marketing. Discover key insights from the State of Partner Marketing 2024 study, where 68% of leaders emphasize the importance of partnerships. Plus, hear from industry experts in our latest podcast and blog. Don’t miss out on strategies that could redefine your marketing approach this year. Read now!

Sometimes you just want to see how products work. 👀 Our DEMO series, hosted by legendary personality Keith Shaw, airs 🚀 new episodes every Wednesday showcasing the hottest new AI and tech products in a quick, engaging format. Here’s a peek at some behind-the-scenes clips from the latest round of guests. Check out all of our DEMO episodes here: https://lnkd.in/geX28Vye and reach out if you’re interested in showcasing your product! #Innovation #ProductShowcase #TechTrends #DEMOseries #BusinessGrowth

Ready to take your business to the next level? Join us from October 21-23 at the CSO Conference & Awards at We-Ko-Pa Casino Resort in Fort McDowell, AZ. This is where business leaders come together to discover actionable strategies for strengthening cybersecurity and driving business resilience in an era of advanced threats. Don’t miss out on inspiring sessions featuring amazing speakers like Melissa Stockwell (two-time American Paralympian 🇺🇸), Jerry Geisler (SVP & CISO at Walmart), and Susan Koski (CISO at PNC Financial Services), where you’ll gain insights that go beyond tech. 🔑 Takeaways include: 👉 Strategies for protecting your business from sophisticated cyber-attacks 👉 Ways to leverage automation, AI, and advanced tools to secure your operations 👉 Practical steps to building a resilient organization ready to meet today’s challenges Don’t miss your chance to network, learn, and bring back real solutions to drive your business forward. 🗓️ Register today and explore sponsorship opportunities: https://ow.ly/V0sm50SZLbe #CSOConference #CSOevents #cyberrisk #cybersecurity #AI

When Foundry’s editorial voices and IDC’s world-class researchers come together, the result is insights that attract a premium audience of business decision-makers—both online and at our signature IDG events. 🚀 🎙️ Direct from the show floor at the CIO100 Symposium & Awards in Colorado, host Lee Rennickcaught up with Marci Maddox, Research Vice President of Digital Experience Strategies at IDC. Together, they discussed how Maddox's team provides invaluable market trends and insights that help vendors connect the dots between the latest tech and their business value. 📊💡 Click the link below to see the full conversation: https://ow.ly/PO0150SZKoj #CIO100 #IDGIntelligence #BusinessInsights #IDC #DigitalStrategy #TechInnovation #CIOEvents #Leadership

✨ A legend in every sense. Last Wednesday, we had the immense privilege of honoring Rob Carter, Retired EVP & CIO of FedEx during the 2024 CIO 100 Symposium & Awards. ✨ Under Rob’s exceptional leadership, FedEx earned an astounding 26 CIO100 Awards! His trailblazing work and innovation have left an indelible mark on the industry, cementing his legacy. In fact, Rob was inducted into the CIO Hall of Fame in 2007, joining an elite group of visionaries shaping the future of technology. We were thrilled to celebrate his remarkable contributions. 🎉 Check out the video we shared at the banquet in tribute to his outstanding career. Thank you, Rob, for your lasting impact on the industry. 🌟 #CIO100 #CIOAwards #CIOLeadership #TechnologyInnovation #IndustryLegend #FedEx

This week on Episode #25 of the OTR podcast, Rick Currier sits down with Tanguy Le Roux, Global Head of Partner Marketing at HCLSoftware. Tanguy shares his fascinating journey from banking in France to thriving in tech marketing in NYC, blending his financial expertise with a sharp marketing instinct to consistently deliver impactful results. “You have to be daring to stand out. Playing it safe is the quickest way to blend in with the noise,” Tanguy explains as he discusses how navigating constant change, adapting to new environments, and taking data-driven risks have been key to his success. Rick and Tanguy also touch on the importance of strong customer relationships, the power of polished presentations, and how understanding different work styles and cultures is crucial for success in today's fast-paced workplace. This episode is packed with actionable insights and stories that will inspire anyone looking to excel in partner marketing and beyond. Don’t miss the chance to hear Tanguy’s unique perspective on driving success in an ever-evolving industry—click the link and tune in now! 🎧✨ https://ow.ly/bCuT50SYv08 #OnTheRoadPodcast #TechTalks #PartnerMarketing #B2BMarketing #B2B #OTR