GOAT Group

GOAT’s annual print magazine, GREATEST, released its ninth issue. The latest issue spotlights four new cover stories featuring Peso Pluma, the leader of Música Mexicana’s global revolution, Yoon Ahn, AMBUSH founder and entrepreneur, Tyshawn Jones, the once-in-a-generation professional skateboarder, and sub, the multidisciplinary Berlin-based creative studio. The ninth edition also features provocative Mexican brand, Barragán, legendary fashion photographer, Nick Knight, Oscar-nominated costume designer, Shirley Kurata, the Eames Office and much more. Exploring the theme of innovation in the arts, GREATEST 09 brings together unique stories bound by innovators who are redefining what it means to break down barriers and expectations across fashion, music, architecture, design and culture.

Flight Club returns with its fifth installment of Flight Club Fridays, a music series first created in 2019 to showcase emerging and established artists along with their unique stories and perspectives. This year’s lineup includes four performances by distinct rap-vocalists and collaborators, Flo Milli, Veeze, Earl Sweatshirt & The Alchemist and Ot7 Quanny, featuring fan-favorite tracks and first-time performances of new music.

Division Street’s Ducks of a Feather has teamed up with Flight Club for its first ever in-store drop, releasing 225 pairs of the University of Oregon-inspired Air Max 1 ’87 Luxe ‘University of Oregon’ PE. The limited release is available exclusively at Flight Club locations in New York, Los Angeles and Miami. Additionally, in honor of Air Max Day, GOAT and Ducks of a Feather joined forces to release the Air Max 1 ’87 Premium ‘University of Oregon’ PE, sold exclusively on GOAT. Proceeds generated from both the Luxe and Premium editions of the Air Max 1 ’87 ‘University of Oregon’ PE will benefit participating University of Oregon student-athletes.

GOAT and Paris Saint-Germain announced the return of ‘People of Paris,’ a joint visual campaign that unites individuals around the world through their shared passion for PSG. Building on last year’s edition of the campaign, this iteration shifts focus to the undeniable influence that Paris Saint-Germain, its fans and the French capital have on fashion, sports and culture across the globe.

GOAT joins Art Basel as the official Global Host Uniform Partner of the internationally acclaimed art fair. Exclusive uniforms will be produced by GOAT featuring artwork by leading American artist, Kandis Williams. The uniforms will be worn by all hosts at the Art Basel shows, debuting at this year’s Art Basel Miami in December, followed by Basel, Hong Kong and Paris in 2024.

GOAT’s annual BF23 event starts today, offering its global community a fun and engaging experience over nine days. This year’s event is centered around live trivia, where participants can earn tickets to use to unlock thousands of drops, including exclusive access to rare sneakers, fashion pieces and design objects. Additionally, the event will include live and absentee auctions and curated gift shops for all to participate in.

alias released its second annual Seller Report, a comprehensive snapshot of leading trends across GOAT Group’s platforms, including GOAT, Flight Club and alias. Using proprietary data, the alias Seller Report examines the major shifts that shaped both sneaker and fashion culture in 2023. The report comprises four major sections: Market Overview, Microtrends, Features and Metrics—each highlighting unexpected insights and trends seen throughout the industry.

Flight Club has announced a multi-year partnership with Crossroads School’s Men’s Varsity Basketball team. As the school’s official jersey and footwear partner, Flight Club will fully produce exclusive jerseys and products for the team and coaching staff. Flight Club will also host its inaugural Flight Club Invitational at the end of the month, inviting nationally ranked high school basketball teams across the country to compete in Los Angeles.

GOAT and Division Street’s "Ducks of a Feather,” a new brand featuring original apparel and footwear collaborations that are promoted by and provide revenue opportunities for University of Oregon student-athletes, announced today that they are continuing their partnership by offering an exclusive Air Force 1 ’07 University of Oregon PE. The limited edition style and release of only 1,000 pairs will be available exclusively on GOAT with proceeds supporting participating U of O student-athletes across sports.

To highlight National Hispanic Heritage month and as part of our ongoing Perspectives interview series, we are pleased to share the stories of eight employees across GOAT Group who identify as Latino/a/x/e. Each individual shares the roles they embrace in life, navigating the immigrant experience and the cultures and traditions that have helped shape their cultural identity today. Thank you to Armando Castaneda Elguero, Miguel Herrera, Tiffany-Bleu Castillo, Gloria Seckler, Edwin Recinos, Roselyn Hernandez, Jamar Dye and Matty Rivera.