Vividly

Time for another roundup of #cpgindustry news: Our Home‎ continues to expand via M&A, announcing this week that it has acquired Pop Secret from Campbell's‎ for an undisclosed sum. Bon Bee™ Honey‎, formerly Honey Bunchies, has entered over 400 Sprouts Farmers Market‎ locations, unveiling its new 4-packs as part of the grocery chain’s “New for You” innovation set through September. milkadamia‎, which touts itself as the pioneer and global leader of macadamia nut milk, has unveiled its newest innovation: Flat Pack Organic Oatmilk. The new offering seeks to combine innovation with sustainability through a 2-D printing process, creating oat milk sheets that cut packaging waste by 94% and weight by 85%.  Children’s health brand Hiya -- Reimagining Children's Health‎ has introduced the debut of Kids Daily Greens + Superfoods powder. Available in four different blends – Kids Essential Greens (kale, wheatgrass and alfalfa), Kid’s Digestion Blend (organic quinoa, amaranth and buckwheat), Kids Superfoods (organic acai, broccoli and beets) and Kids Core Development (marine algae and d2 mushroom) – the powders taste like chocolate milk. SkinnyDipped‎ has expanded its line of lightly coated nuts with the addition of three Salty + Sweet flavors: Vanilla Crunch Almonds, Maple Crunch Almonds and Cinnamon Crunch Cashews. Bachan's‎ has unveiled its new line of dipping sauces, marking the brand’s first category expansion. Available in two flavors – Original and Sweet & Spicy – the sauces are crafted with ingredients like neri goma (stone-ground sesame), white miso and suri goma (crushed sesame seeds). Bachan’s Dipping Sauces are available exclusively at Whole Foods Market‎. GOOD GOOD‎ has introduced what it claims to be the first-of-its-kind, no-added-sugar vegan lemon curd to the U.S. market. The new offering is made with water, sweeteners (erythritol, stevia extract), food starch, lemon (concentrate, oil) and faba bean protein concentrate. Fermented Food Holdings (FFH)‎'s Flanagan Farm has launched five new flavors of sauerkraut: Classic, Kimchi, Beet, Dill and Roasted Garlic. Classic and Kimchi are currently available at over 1,800 Walmart‎ stores nationwide. Saco Foods‎ is upping its gluten-free intake. The Wisconsin-based food company announced Wednesday it has acquired Quinoa Corporation - Ancient Harvest & Pamela's‎, the parent company of legacy gluten-free food brands Ancient Harvest and Pamela’s, from Encore Consumer Capital. Former Quinoa Corporation CEO John Becker will now serve as president of the two brands. Terms of the deal were not disclosed. Asian condiment brand Wynn's Kitchen‎ has launched its Lemongrass Marinade and Stir-Fry Sauce. The sauce joins the company’s peanut sauce, sate Asian chili sauce and spice mix lineup. Wynn’s Kitchen was founded by Wynn Austin to provide consumers with better-for-you Asian-based condiments.

Newtopia Now is back today! It's the final day of the trade show, so don’t miss your last chance to swing by and grab a Vividly shirt. Plus, vent about deductions while you're here!

We're at Newtopia Now this week! Come say hi and grab one of our famous Vividly t-shirts (IYKYK) - we've even got them in hot pink 💁♀️

🌟 Let's chat about the snacking genius of HIPPEAS Snacks‎! HIPPEAS is revolutionizing the snack world with their flavorful, fun, and most importantly, nutritious organic chickpea puffs. 🌱 What sets HIPPEAS apart? Their unwavering commitment to sustainability and health. Each snack is not only packed with protein and fiber but is also vegan, gluten-free, and better for the planet. HIPPEAS believes in "Peas, Love & Giving Back," a philosophy that resonates deeply with their customers and with us at Vividly. We're so excited that we get to support HIPPEAS in optimizing their trade promotions and driving even greater efficiency and growth. Here's to achieving delicious success together and making the world a little better, one puff at a time! #MissionDrivenMonday

At Vividly, we've had the opportunity to assist our clients with some truly enlightening experiences beyond Vividly’s usual operations. This is one area that sets us apart and enhances our expertise in the #tradespend space. Check out the below: Did you know some 3PLs only hold your BOLs for up to 4 months 🤯 labor rates will hurt you if you need copies of them. Make sure you're keeping your repository up to date especially as we head into audit season! E-mail snapshot we received today as we support clients on retroactive dispute filing 👇

For emerging brands in the competitive CPG landscape, understanding and leveraging trade promotions can be the key to unlocking rapid growth and market success. It has the potential to wreak havoc on your cash flow or drive velocity growth and category share. Please join SKU from 12-1 p.m. CT, Friday, Aug. 23 for a virtual Continuing Founder Education class on Building a Scalable Trade Spend Management Process. The class will be taught by Stuart Kennedy, co-founder of SKU partner Vividly. Stuart managed trade, forecasting, and category management for brands like Justin's and Perfect Snacks from infancy through exit. Through these experiences, he gained a unique perspective on how to win with trade spend as a small and lean fast-growing CPG company. Use this link to join via zoom on Friday: https://lnkd.in/gC3maANX Michelle Breyer Jay A. Brooke Wilson Maddie S. Buff Greebe #tradespend #trademarketing #tradespendmanagement #velocity #categoryshare #startups #cpgstartups #emergingbrands #cpg #cpgs #consumerpackagedgoods #consumerproducts

We're #hiring a new Manager, Trade Dispute Resolutions (Collections) in United States. Apply today or share this post with your network.

Who's excited to be in Denver for Newtopia Now next week? If you're interested in meeting-up we'll be there on Monday and Tuesday message me on LinkedIn, or come visit us at Booth #535! I'm excited to be joining Bradley Keefer from Keen Decision Systems (Booth #3110) and Jon Tanklage from Marukan Vinegar (U.S.A.) Inc. to talk more about ways brands can be scaling more effectively using data-driven trade & marketing strategies!

We're bringing our A-game to Newtopia Now next week! Team Vividly will be there to chat about all things trade promotion management, share our tips and tricks, and hand out some dope swag. Come say hi! If you haven't registered yet, it's not too late! 👉 https://lnkd.in/gi8BFgtU #NewtopiaNow

For #MissionDrivenMonday this week, we're shining the spotlight on Waterloo Sparkling Water‎, a brand that's redefining the sparkling water experience and setting new standards in beverage innovation. Waterloo's mission is clear—to deliver a healthier, flavor-packed alternative to sugary drinks without compromising on taste. They achieve this by focusing on real, pronounced flavors and a commitment to natural ingredients, ensuring that each sip is both satisfying and refreshing. As we work together, it's inspiring to see how Waterloo's dedication to quality and innovation resonates within the market. They don't just create sparkling water; they create moments of refreshment that elevate the everyday. Cheers to a refreshing partnership and to the unique, thirst-quenching experience Waterloo brings to the table!