Handstand

Meet Grass League. The world's first par-3 golf league. Grass League had a bold vision: to bring a fresh new energy to golf through a fast-paced, par-3 league. They approached us to help translate that vision into reality by building a brand universe for the league that would capture the excitement and intensity of the competition. “As sports fans, we understood the critical role branding would play in creating Grass League—the world’s first High-Stakes Par 3 Golf League. Handstand led the creative process, not only branding the League and its marks but also developing brand guidelines that would allow each franchise to authentically represent its market and fan base. They crafted a package that allowed for unique stories around the franchises while ensuring a consistent, iconic look across the League. Handstand took our vision and manifested it into a league and set of franchises built to last for the next 100 years & beyond.” — Jake Hoselton, Co-Founder At the core of Grass League’s brand is “The Blade”—a distinctive element we had created from our work on building their parent brand, Grass Clippings. The Blade symbolizes speed, precision, and power. We built upon this iconic shape, integrating dynamic lettering and bold visuals that reflect the high stakes and rapid pace of the game. The design seamlessly blends innovation with tradition, creating a fresh identity that feels both familiar and groundbreaking. In addition to the league’s main identity, we created 10 unique franchise teams, each with their own identity that exists within the framework of the league’s guidelines. We named and developed the branding for each of these teams, ensuring they all stood out while remaining part of the larger Grass League ecosystem. This system allowed each team to maintain a consistent and unified brand experience while standing out in their own way. We selected typefaces and colors that balance modern energy with the league’s roots, ensuring everything worked in harmony. The result after 18 months of ongoing collaboration? A dynamic brand that redefines golf for a new generation, bringing passion, excitement, and intensity to the sport. See the full case-study, and discover more at: https://lnkd.in/eRDXH9UE

Meet Sylvie. Over the past year, we partnered with founder Chelsea Macdonald to create a modern-day estate sale: a destination marketplace for rediscovering antique and vintage home furnishings. Chelsea's goal was simple: to make the search for these unique items easier and more affordable for consumers. Our challenge was to translate Chelsea's vision into a clear and decisive creative platform that reflected the magic of the hunt, the tradition and heritage of the items, and their unique personal stories. “The one thing I knew I wanted was an evocative brand world, something that felt new, nostalgic, and inventive. From the moment I met Nate and his team, they automatically knew what was in my head before I even articulated it. The research, strategy, and passion for curiosity led to Sylvie’s universe and has a huge part in our success.” - Chelsea Macdonald The result? A brand that makes owning a unique piece of history feel easy and enchanting. Discover more and see the full case study: https://lnkd.in/eMfv7Uzs

Handstand is a creative studio driven by the joy of curiosity. In under a year, we’ve embarked on creative partnerships with brands that share our relentless pursuit of exploration and discovery—from building and launching the world’s first par-3 golf league to delivering the excitement of rare and antique furniture directly to your doorstep. We believe that curiosity opens doors to new possibilities. It fuels innovation, sparks ideas, and leads to unexpected outputs filled with wonder and magic. We collaborate with founders and established brands alike, digging deep to uncover insights and build brand worlds that last for generations. From exciting emerging startups to steadfast industry giants, our work is shaped by a constant desire to learn and create. Our team blends experienced creative veterans with fresh talent, each bringing their unique perspective to the table. We are strategists, designers, problem-solvers, and eternal optimists guided by the belief that the answers lie just beyond what’s known. We believe that curiosity creates. Get in touch with us, and discover more at: www.handstand.co