Hang

Ulta Beauty's GlamXplorer program launched in partnership with Hang, featuring mini-games like Wordle, proved a hit. With 86% of participants returning weekly and playing an average of six times a week, gamification is an essential tactic for boosting customer loyalty and engagement. Interested in incorporating immersive minigames into your loyalty program? DM me! Jenn McMillen CLMP

In today's digital age, engaging customers across multiple social media platforms is absolutely crucial for brands. However, despite how important social media is, there are few easy, reliable ways to reward customers for interacting with your brand at scale. Hang allows brands to track meaningful customer actions and engagements on social media and reward them accordingly, transforming regular customers into brand ambassadors with minimal investment. By incentivizing customers for sharing, liking, and promoting your brand via UGC, among other interactions, brands not only enhance customer engagement but also effortlessly build a grassroots marketing strategy via an online community of loyal, vocal supporters. And on top of that, brands receive more data which they can then use to further personalize and inform future marketing campaigns.

Segmentation in marketing campaigns is broken. In most cases, brands start with a segment of customers they deem to be similar by some set of characteristics, which they then use to inform some sort of promotion (i.e. send out a 50% off coffee promo after 2pm to customers who typically only order in the mornings in an effort to drive a new behavior). In reality, every customer is different, and it’s impossible to truly personalize promotions and messaging based on a few pieces of information you know about them. At Hang, we’ve introduced a new Smart Segmentation promo tool in our CRM platform that uses AI to optimize the promotion distribution to customers deemed most likely to redeem it. By optimizing who gets which rewards, promotions can not just drive top-line revenue, but also reduce costs. Rather than starting with the segment and choosing a promotion, we can start with promotions and optimize to the right segments (or more specifically, individuals). Let’s say your restaurant has too much extra guacamole and you need to push it out within the next day. Rather than blast a “free guac today” promotion to everyone, the system will automatically push out the promotion to the subset of customers most likely to redeem it, all directly through our POS integrations. The principle can be applied at a much larger scale. Over time, the platform learns which promotions are most effective, automatically sends personalized promotions to the right customers, and can even suggest promotions to run. All the marketer needs to do is set the target parameters (i.e. number of redemptions, reward budget, time period), and Hang does the heavy lifting of optimizing the objective (i.e. incremental revenue, minimized cost, or an ROI target). If you’re interested in learning more about our Programmatic Promos and Smart Segmentation tools, DM me – we’d love to chat!

Excited to share the work we've been doing in collaboration with our Prisma Ventures portfolio company Hang to bring to life a new #gamified experience at Ulta Beauty! Through Prisma Ventures, we’re investing in technology to create future-forward digital guest experiences, and bringing partnerships to life with our Digital #Innovation team! To build those capabilities, we partner with highly innovative companies like Hang-- with Hang we launched a new gamified loyalty experience called GlamXplorer with a select group of Ulta Beauty Rewards members. In this journey, we’re uncovering ways to provide exciting and fun experiences through gamification to our guests at Ulta Beauty 🚀 Congrats team! Brian Bendett Matt Smolin Chad Fox Andrew McGarry Javier Camacho Maria Eugenia Baliño Usher Syed Shawzab Hassan Hadi Nicole Phillips Bernhardt Jessica Rosenberg Michelle Pacynski https://lnkd.in/gRKzRvVw

The Leading 100 List takes over Times Square!  Join The Leading 100, 180+ speakers and 2,500+ innovation-minded brand and retail leaders at The Lead Summit on July 10th-11th in NYC: summit.the-lead.co A special thanks to Nasdaq for supporting The Leading 100 companies and a big congratulations to the innovative tech start-ups driving the future of brand-to-consumer!  Prince Ghosh, CEO, Factored Quality; Akhilesh Srivastava, CEO, FenixCommerce; Rishabh Jain, CEO, FERMÀT; Michelle Bacharach, CEO, FindMine; Elio Vitucci, CEO, Flex; Sankalp Arora, CEO, Gather AI; Lena Skliarova-Mordvinova, Co-Founder, Good Face Project; Matt Smolin, CEO, Hang; Zach Epstein, CEO, Haus; Elias Stahl, CEO, HILOS; Jean-Maxime Larouche, CEO, Hippoc; Janvi Shah, CEO, Hue.; Lisa-Marie Assenza, CEO, Impacked; Drew Marconi, CEO, Intelligems; Dylan W., CEO, Inveterate, Inc; Gal Rapoport, CEO, Kahoona; Ben Mackinnon, CEO, Kard; Clay S., CEO, Krateo.ai; Sofía Lemes Porteiro, CEO, KSI VISION #Leading100 #TheLead #startups #NASDAQ #retailtech #ecommerce #innovation

Excited to partner with Ulta Beauty for a modern take on loyalty programs!

We're excited to be included in The Lead's Leading 100 list which recognizes innovative tech start-ups that are driving the future of the brand-to-consumer industry. We’re more committed than ever to empowering brands of all kinds to deliver the most modern digital experiences to their customers and creating true customer loyalty. Check out the full Leading 100 list here: https://lnkd.in/e7ncwWd7

Check out Hang's feature in QSR Mag and learn how modern restaurant brands are rethinking loyalty. https://lnkd.in/ej86s3yv

Check out Hang's feature in QSR Mag and learn how modern restaurant brands are rethinking loyalty. https://lnkd.in/ej86s3yv

Hang was featured in Forbes! Check out how we're fixing customer loyalty with our innovative approach leveraging new tech: