HOKA

Humans of HOKA: The Founders Discover the inspiring story behind HOKA, before it revolutionized the running world. Join Jean-Luc Diard and Nicolas Mermoud, two mountain kids with a passion for pushing boundaries, as they take you on a journey from the high-altitude slopes of the French Alps to the forefront of athletic innovation. From their early days racing down the mountains, Jean-Luc and Nico share how their unique experiences and vision led to the creation of game-changing designs. Learn how they redefined comfort, speed, and performance, making HOKA a global sensation among athletes and outdoor enthusiasts alike. Watch the full film: https://lnkd.in/gx86fUCi Read the blog: https://lnkd.in/gAFrVbMc Production: ODYSY Media #FlyHumanFly #HOKA #HumansofHOKA #UTMBMontBlanc

Introducing: Tecton X 3 ⛰️ A race-day trail shoe, the Tecton X 3 is ready to propel you through gnarly terrain. Updates include winglets added to the carbon fiber plates for extra stability and a redesigned Vibram outsole providing better traction than its predecessor. With new features such as the gaiter-like knit collar, this version is more durable and trail-worthy than ever. Discover the ultimate wild speed of the Tecton X 3: bit.ly/TrailRunShoes. #FlyHumanFly #HOKA #TectonX3 #TrailRunning

Many Trails. One GOAT. 🐐 The Speedgoat 6 combines our tried-and-true cushioning with aggressive traction and ultralight materials. A workhorse for technical terrain, this update is refined with a breathable woven textile upper, a plusher dual gusset tongue, and a foot-hugging internal chassis for a more secure fit. Inspired by the hoof of a goat, an adjusted outsole lug design and revised lug orientation provides improved traction on the trails. Explore the updated fan-favorite: https://lnkd.in/gAzKbBQq https://lnkd.in/gwRxevYN #FlyHumanFly #HOKA #Speedgoat6 #TrailRunning

After an incredible performance by our HOKA athletes, teammates, and the entire running community at this weekend’s Western States Endurance Run and USATF Trials, I am honored to announce HOKA’s latest chapter in our FLY HUMAN FLY campaign with the new anthem film, ‘Bird’s Eye’. This campaign celebrates HOKA’s deep connection to running, from our origins in the French Alps to streets around the world, and our belief that We Are All Born To Fly.     It is a testament to the power of community – we fly higher, run faster, and go further – together. We invite everyone to experience the joyful flight of running with HOKA! 🕊👟 #HOKA #FlyHumanFly #WeAreAllBornToFly #Running #Movement #Community

“Being able to look beyond what you have is what I think opens up other worlds. Imagining yourself being more than just what has been offered to you. So much of my work really connects to freedom. Whether it’s people that are kidnapped or people that are in jail or people that are prisoners of their immigration status or are in an abusing relationship or struggling with addiction.” - Carolina Rubio-MacWright Carolina is a lawyer and an ultra runner. Since moving to the United States from Colombia, she has spent her life pursuing freedom for herself and others. In our newest Humans of HOKA, we follow Carolina as she prepares for the Western States 100-mile Endurance Run. Watch the full film on our HOKA TV YouTube and read more on the HOKA blog. Full film: https://lnkd.in/gp8nZ2D7 Read the blog: https://bit.ly/HoHCarolina #FlyHumanFly #HOKA #HumansofHOKA

For Elke Reimer, the trails in Auburn, California, are an extension of her home. Every day, the avid runner and backpacker takes off from her front door and makes her way to the nearby Manzanita trailhead, an entrance to the breathtaking trail network in the Sierra Nevada foothills. When she’s not running or hiking, Elke tends to the paths, especially after big storms. The effort is strenuous and time consuming, but Elke is relentless when it comes to nurturing the trails that bring so much joy to her community. “I use these trails all the time and it’s like your babies, right?” Elke says. “You don’t like to see your babies not being taken care of or trashed.” Thank you, Elke, and all trail stewards who help create safe passage for us! To learn more about trail stewardship and ways to get involved, visit our blog: https://lnkd.in/gdkzRfKp. 📸: Tony DiPasquale #TrailStewardship #Trails #TrailRunning #Outdoors #WSER #HOKA

NYC, we’ve landed! 🗽 The HOKA Flagship store is now officially open on 5th Avenue. Come check out our full product line in the retail space and join us for a HOKA run club or other upcoming events in the dedicated community space downstairs! Save this link to stay in the know on all-things HOKA NYC: https://lnkd.in/gxDtn43P.   📍 579 5th Avenue, New York, NY 10017 #FlyHumanFly #HOKA #LetsFlyNYC 

BIG NEWS 📰🗽 Our New York City Flagship Store is opening this Friday, 6.7.24. 🎉 See you there!   📍 579 5th Avenue, New York, NY 10017 #FlyHumanFly #HOKA #LetsFlyNYC

Lindsey Shelton is a travel intensive care unit (ICU) nurse and mental health advocate who found nursing through the encouragement of her family and friends. Lindsey and her husband both pursued travel nursing to experience other cultures and places, but didn’t foresee the physical, mental, and emotional toll that would be required of an ICU nurse in 2020. This forced Lindsey to seek out community and focus on her own health. “You can't pour from an empty cup. You got to do something that fills your cup back up so that you have something to give.” Get inspired by Lindsey’s story in our latest #HumansofHOKA film: https://lnkd.in/gbCvSAii. ODYSY Media #FlyHumanFly #HOKA #Nursing

It only takes one dream. “UTMB is not conquerable by a human, it's conquerable by the human spirit. And you need to harness the spirit in order to accomplish the goal.” Jim Walmsley discovered ultra trail running through an unconventional journey. After participating as a track athlete in high school and college, he transitioned to the military, serving in a nuclear missile silo in Montana. He was eventually dismissed, leading him back to running, where he emerged as one of America's top ultra trail runners. Following impressive records at the Western States 100, Jim sought a new challenge: the infamous Ultra Trail du Mont Blanc (UTMB®). Despite initial failures, he committed to enhancing his mindset and training, bringing him to relocate to France with his wife, Jess. In 2023, Jim achieved a historic victory, becoming the first American man to win UTMB in a thrilling mid-race twist. He now joins the ranks of great American women who have triumphed in the race before him. Watch Jim’s journey to the UTMB podium and beyond in the feature-length documentary in partnership with our friends at Wahoo Fitness: WALMSLEY | THE FILM: https://bit.ly/4bb5Whw. #FlyHumanFly