According to HIRI's latest Quarterly Contractor Business Sentiment Tracker, smaller contracting firms report that they will be more sensitive to material costs over the next year while larger firms are focused on interest rates and financing due to the scale of their projects. With this in mind, home improvement businesses can tailor their marketing campaigns to address these specific concerns. ⭐️ When communicating with smaller firms, highlight cost-effective, high-quality materials and promotions. ⭐️ For larger firms, consider focusing on explaining financing options, bulk purchasing benefits and long-term value building programs. Learn more about how broader economic trends affect contractors’ operations and strategic decision-making over the next 12 months: https://hubs.la/Q02Pcr7X0
Home Improvement Research Institute (HIRI)
Market Research
Indianapolis, IN 1,483 followers
The Home Improvement Research Institute (HIRI), a non-profit association, provides fundamental research and reporting.
Über uns
The Home Improvement Research Institute (HIRI), a non-profit association, provides fundamental Home Improvement research and reporting exclusively to members throughout each year. HIRI members receive direct access to Homeowner, DIYer, and Contractor data covering products, projects, channel, and the overall market. With 40 years of experience, HIRI is committed to providing leading organizations in the home improvement industry with insights to help make better business decisions.
- Website
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http://www.hiri.org
External link for Home Improvement Research Institute (HIRI)
- Industrie
- Market Research
- Größe des Unternehmens
- 2-10 Mitarbeiter
- Hauptsitz
- Indianapolis, IN
- Typ
- Nonprofit
- Gegründet
- 1981
- Spezialitäten
- Market Research, Market Intelligence, Market Sizing, Channel Strategy, Customer Insights, and Home Improvement Industry
Standorte
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Primäre
6640 Intech Blvd.
Suite 100
Indianapolis, IN 46278, US
Employees at Home Improvement Research Institute (HIRI)
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Dave King
Executive Director of the Home Improvement Research Institute (HIRI)
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Pam Heidel
Operations Director at Home Improvement Research Institute
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Erik Callis
VP, Research & Analytics at Regions | EnerBank USA
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Aiden Mccaffrey
Project Manager at Home Improvement Research Institute
Aktualisierungen
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When it comes to smart home automation and energy conservation, new technologies that promise cost savings and convenience continue to pique homeowner interest. However, HIRI's recent Homeowner Trends in Energy Efficiency, Smart Home and Sustainability Study shows notable distinctions among which customer demographics are most likely to adopt these types of products. The following graphic shows seven distinct homeowner segments and their perceptions and motivations toward the energy conservation and smart home market. Are you surprised by these findings? Read more about homeowner views and sentiments in this market: https://hubs.la/Q02N9rFZ0
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Who should you be connecting with right now to increase sales? HIRI research reveals that overall, younger, higher income, non-white homeowners are the most likely to feel that it’s a good time to complete a project <$5K and be planning increased home improvement spending over the next year. It may be that if your business isn't prioritizing the newest generations of homeowners, you could be missing out on important opportunities. This comes from HIRI's latest US Homeowner Project Activity Tracker, a study that aims to gain insight into homeowners’ attitudes and the motivations driving home improvement initiatives. To learn more about what homeowners in the US are thinking right now, access the full report: https://hubs.la/Q02Lwhlw0
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Despite economic uncertainties and inflation, home improvement spending is looking to recover with a small rise in 2024. Here are a few trends we're seeing that point toward homeowner readiness in the home improvement market: 1. Homeowners are leaning towards DIY projects, particularly those under $5,000, due to increasing renovation costs. 2. High-income households are likely to drive more significant spending while lower-income families tighten budgets. 3. Motivation for projects is shifting towards enhancing enjoyment of the home rather than extensive remodels. While homeowners may be conservatively moving forward, we're optimistic about the coming years for the industry. Get five more reasons why from the HIRI blog: https://hubs.la/Q02LvQrm0
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HIRI research shows that in-store purchases are considerably higher in 2024 than in 2022 -- 7% higher on average across all product categories. Ceiling/floor coverings, doors/windows, and wall/window coverings have had the largest jump from 2022 at 13% each. Categories with the lowest percentage of in-store purchases include HVAC and major appliances. While these categories also received the lowest amount of in-store purchases in 2022, they now sit at 64% each, up from 52% and 54% respectively in 2022. This data comes from HIRI's recently conducted Home Improvement Retail Selector Study, which aims to help uncover homeowners’ purchasing behaviors and preferences, including the types of products purchased, why products were purchased, and preference for shopping in-store vs. online. HIRI members can access the report full of consumer insights to help their businesses now: https://hubs.la/Q02LvPxk0
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The HIRI Summit is swiftly approaching and spots are filling up fast! Our discounted room block at the Marriott Marquis, venue for the Summit sessions, is now SOLD OUT. There is still time to secure discounted room rates off-site at the Hyatt Regency McCormick Place, only a 0.2 mi / 5 min walk from the Summit. Don't miss out on this opportunity to gain valuable industry insights, connect with peers, and stay ahead of the latest trends. Register for the Summit and book your accommodations soon: https://hubs.la/Q02Jsl0K0 We look forward to seeing everyone in Chicago! #HIRISummit #HomeImprovement #IndustryInsights
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Ever wonder how promotions impact contractors' purchasing behaviors, or which kind of promotions are most effective? HIRI's new Contractor Promotion Effectiveness study provides practical recommendations for promotional programs by exploring: 👷♂️ Key elements of promotional programs in influencing contractors’ engagement and purchase intentions. 👷♂️ The impact of promotional strategies on contractors’ purchasing decisions. 👷♂️ The optimal marketing channels and timing that most effectively drive contractors to purchase new products. 👷♂️ How contractors have historically engaged with different types of promotions. HIRI members can access all the insights in the full report now: https://hubs.la/Q02GQ8MH0 #HomeImprovement #Contractors #Retailers #Manufacturers #Promotions
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How has the rapidly changing economy impacted homeowners’ spending on home improvement activities? In new research, HIRI tested the hypothesis that the pandemic caused a shift in the demand curve for home purchasing and home improvement projects, potentially leading to a decrease in spending now and in the future in our latest 📈 Spending Patterns in a Changing Market: Home Improvement Trends During and Post Pandemic Report 🛠️ The focus of this study was to: - Understand homeowners’ macro-economic views and their personal financial condition - Evaluate the current home buying market and predict future trends if rates were to decrease - Assess investment patterns in home improvement and the lasting impact of the pandemic HIRI members can access all the insights in the full report now: https://hubs.la/Q02Gh_cS0 #HomeImprovement #Homeowners #RealEstateMarket #Housing #HomeBuyingTrends
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HIRI research predicts that from 2025 to 2028, homeowners will be forced to prioritize home improvement projects as available sources of funding are more constrained. Suppliers and retailers should take note of the handful of merchandise lines that show the most promise for growth during this time. For a deeper look at the current trends driving these projects and material selection, HIRI members can take a look at the full Top 5 Growing Home Improvement Merchandise Lines Among Consumers infographic: https://hubs.la/Q02FKljp0 #HomeImprovement #Renovations #BuildingMaterials #Retailers
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New Market Research Available! 🌱 Homeowner Trends in Energy Efficiency, Smart Home and Sustainability 🌱 HIRI recently surveyed over 8,000 homeowners to help you understand: - How familiar are homeowners with energy efficiency, smart home technologies and sustainability practices? - What motivates and drives homeowner interest in adopting home improvements in these areas? - How are concerns about climate change influencing their decision-making process? HIRI members can access the full report here: https://hubs.la/Q02FKkCs0 #HomeImprovement #Sustainability #SmartHome #EnergyEfficiency