Signalytics

The most difficult thing is to convince someone that they have been scammed Because they don't want to believe it. Well, it's not about the scam, but I've been asked twice by my clients, 'Why are our stats different than those of your previous agency?' I can't stress enough how hard it has become to convince our clients That the expectations and stats they were shown were all inflated Padded stats due to the VCPM campaigns their former agency was running. Making the ACoS look fancy, generating ad sales These things have created false expectations for the clients! And because of this, it has become difficult for agencies like ours, Who build trust and transparency with their clients. We don't run ASIN Defense Sponsored Display VCPM campaigns Because they do nothing but cannibalize organic share, And clients don't understand this! We continue to work hard to educate and align with our clients To overcome these challenges. Comment below if you guys have been in my shoes. It has happened twice now in this 15-day period.👇

Did you know there is a marketing principle called the 'Rule of Seven,' suggesting that a potential customer needs to see an ad at least seven times before making a purchase decision? 🎯 Here’s how it breaks down by product pricing: Under $50: Products with lower prices often require fewer exposures, as the risk and investment are minimal, making impulse buys more likely. 💸 Under $200: These products may require more ad exposures, as the decision to buy is more considered than impulsive. 🤔 Under $1000: High-priced items typically need even more exposures, as these purchases involve significant deliberation. 🏷️ Utilizing this pricing data, you can tailor your PPC campaigns to adjust ad frequency and messaging. While Amazon PPC is powerful, it confines your visibility to just Amazon-owned platforms. This can limit the overall exposure needed to hit that magic number of seven. That's where Amazon DSP advertising comes into play! 🚀 🌟 Our strategy integrates both PPC and DSP. Using Amazon DSP to target potential buyers both on and off Amazon Showing them the Prime Day deals until they make a purchase, or at least seven times This dual approach not only ensures that we meet the required exposure but also amplifies the impact of our campaigns. If you haven't tested DSP campaigns yet, now is the perfect time to explore the potential! Comment below if you need any help getting started with Amazon DSP. 👇

Did you know that shoppers on Amazon don't always look for specific things to buy? Sometimes, they just check out brands They like or have previously shopped from to see If there are any Prime Day deals. 🛍️ 👀 If your brand isn't maximizing the use of Amazon's posting space, You're letting FREE IMPRESSIONS slip right through your fingers! Here's our strategy: Every day leading up to Prime Day, we'll share a new deal amazon post created with mobile-friendly dimensions 📱, aimed at raising awareness about the Prime Day deals. If you want a head start over your competitors, start posting about Prime Day deals now, As the majority of brands don't utilize the amazon posting space effectively.

Winning on Prime Day sales is not a big deal Only if you understand your consumer psyche! 🧠 Consumer psyche = Consumers don’t buy anything a few weeks prior to the sales week! We all know that, right? But that doesn’t mean they have stopped using the app and are just waiting for Prime Day Sales to open! This is the time when you should be showing them your deal ads even more! Max out for impressions! Because what your potential consumers are doing right now is hunting the products! 🔍 They are in the market and looking up products to save in their WISH LIST or ATC LIST. Your GOAL should only be focusing on: Getting the attention of your potential customers (Maximum Impressions, Maximum Awareness) 👀 Answering all the WHYS in your ad for the product! Making it certain for the consumer to buy your product when the sales day comes! That’s our winning strategy!🏆 You can even see the testament of this strategy from the image below from our industry expert Adam Mellott , where he happens to be the potential buyer of a product from a brand we manage in-house! What you can expect during these weeks: High ACOS, Low Conversion If you get lucky with your product, you might experience low CPC as well, since many advertisers save their budgets for Prime Day Sales. Running ads the week prior can actually be beneficial holistically.

Why pay more for 3PL services when you can ship directly from our China warehouse at half the cost? Introducing the Fulfilled by China (FBC) 🌍 Shipping times: USA: Within 7 days UK: Within 3 days Additional countries available Key benefits: - Enhanced Cash Flow - No Import Taxes - Faster Product Selection This model is an ideal fit if you're selling on these platforms: - Amazon 1P Sellers, Amazon FBM - Shopify, Walmart, eBay - TikTok Shop, and more! 🔗 If you’re interested in exploring this opportunity or have any questions, feel free to contact me directly here: https://hubs.ly/Q02Fr2-v0

🔍 Here's how you can set up modifiers to ensure your ads hit the mark every time: 𝗙𝗼𝗿 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: 200% Placement Modifier for 'top of search' and 'rest of search' enhances visibility in competitive areas. Set 0% for Product Pages to focus your budget on more strategic placements. 𝗙𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Apply a 200% Modifier for Product Pages to maximize visibility where it counts the most—on your competitor's PDPs. Set 0% for Other Placements to avoid wasting resources. 𝗕𝗶𝗱 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁: Divide your initial bid by three when applying these modifiers, ensuring your ad spend is balanced efficiently. 🔄 Why am I talking about the modifiers? Check my last post to grasp the full strategy! 🔗 Questions or need hands-on help? Visit https://hubs.ly/Q02FlV630 for personalized guidance. #Signalytics #AmazonAdvertising #SponsoredAds #AmazonSellers #AmazonPPC

I never saw targeting the PDP with Sponsored Ads as a problem until I heard people complaining about it! Here's the winning strategy we use for our clients: The primary goal of your sponsored product campaign is to showcase your product right on the Product Detail Page (PDP) of your competitor's ASIN—the one you’ve targeted. While Amazon aims to display your ad on the PDP of that targeted ASIN, it doesn’t stop there. Amazon also tracks the organic keywords of the targeted ASIN to ensure your ad appears in searches where that ASIN is ranked. This means your ad will appear both on the PDP and at the top of search and rest of search result areas. But that’s not what you want, right? If your campaign goal is to focus solely on the sponsored product's visibility on PDPs, not anywhere else, Here's what 60% of you would do to solve this problem (𝙗𝙖𝙨𝙚𝙙 𝙤𝙣 𝙢𝙮 𝙥𝙤𝙡𝙡 𝙨𝙩𝙖𝙩𝙨) Manually negating top of search and rest of search placement keywords, which is a tedious task. What if there's a smarter way to achieve precision without the hassle? Here comes our winning strategy: 🌟 Use Modifiers! Our system leverages modifiers to automatically refine targeting, ensuring that your campaigns achieve 100% visibility on the PDP with minimal distractions from other placements. (𝘼𝙨 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙨𝙚𝙚 𝙞𝙣 𝙩𝙝𝙚 𝙖𝙩𝙩𝙖𝙘𝙝𝙚𝙙 𝙜𝙧𝙖𝙥𝙝) This smart automation alleviates the need for manual negations and saves time! Want to learn how to set the modifiers correctly? Keep following, as I will discuss this in my next post. 🔗 Have questions or need a hand getting started? Visit us at https://hubs.ly/Q02FcRnH0 for personalized guidance. #Signalytics #AmazonAdvertising #SponsoredAds #AmazonSellers #AmazonPPC

💥 Boost Your Advertising with a $500 Promotional Credit from Amazon! 💥 Amazon is offering an incredible opportunity to power up your marketing with a $500 promotional credit for Sponsored TV ads! This exclusive promotion is designed to help you reach new heights with your advertising campaigns. Here’s what you need to know: 🌟 Who’s Eligible? This offer is available only to select businesses registered for sponsored ads. 📅 Promotion Period: Start Date: May 13, 2024 End Date: December 31, 2024 🛠️ How to Qualify: Create and launch your first Sponsored TV campaign during the Promotional Period. Amazon will apply the $500 promotional credit within 14 days of completing the qualifying action. 📌 Important Details: - The promotional credit can be redeemed once per marketplace. - The credit will expire 60 days from the date it’s applied. - Advertisers are responsible for any spend that exceeds the promotional credit. - Maintain an advertising account in good standing with Amazon. - This offer is non-transferable, not for resale, and not redeemable for cash. 🔒 PromoID for $500 Credit: P125092410 Don’t miss this fantastic chance to amplify your reach and connect with more customers through Amazon’s Sponsored TV ads. Get started now and make the most of this amazing offer! #AmazonAds #SponsoredAds #Advertising #Promotion #PPCAI #AmazonPPC

Still figuring out the best way to monitor bad search terms? 🤔 There's always a smarter, more efficient approach. If you want to enjoy increased sales with little to no effort, let automation take the lead. Our system doesn’t just negate bad search terms—it actively lowers bids based on real-time trends, securing cost-effective clicks and increasing sales. Interested in seeing how? Let’s talk! Visit https://hubs.ly/Q02DGXn20 And I’ll help you optimize every step of the way.

One of the lessons I learned from an 8-figure Amazon seller is that It's not always necessary to increase ad spend or implement complex strategies to elevate your brand. Sometimes, all it takes is being more efficient in what you do! This tiny detail right here, of not negating bad search terms, is that efficiency you can apply to your brand to make more money! Take these test results as an example: All it takes is an increase of 2.5% in ACoS (which is minimal), but in return, you're getting an additional €259,543 in sales. 🔍 Instead of eliminating 'bad search terms', try this strategy: Monitor these terms closely and adjust your bids gradually—perhaps to as low as $0.10 per click. This method could unexpectedly boost your sales from these overlooked keywords. (See my first explainer post on this 1/5) Sometimes, it’s the smallest details that yield the most significant returns. Don’t miss out on optimizing your approach to see what potential profits you might be leaving on the table! If you've missed my previous communication on bad search terms, visit my profile to see the first post in the series (1/5).