imre

We’re delighted to announce Malia Baker as Imre’s new Senior Vice President, Group Creative Director, Art. Malia brings extensive experience in leading creative teams, specializing in high-caliber creative, launch excellence, channel experience that ranges from print to TV, and digital-first design innovation that pushes the boundaries. We’re excited to have you with us, Malia!

Welcome Tracy Zuto, Imre’s new Executive Vice President, Executive Creative Director, Health & Consumer. Tracy’s passion for insight-driven creativity, collaborative big ideas, and intense curiosity is infectious on every team she joins and will propel our creative practice and agency forward. Plus, she has 12 animals in her house, including a cute pig. We’re glad you’re here, Tracy!

We’re proud to share that the American Society of Radiologic Technologists (ASRT) “Be Seen” campaign we supported with tv commercial production, social media, public relations, and influencer marketing, was recognized as a finalist in the Multi-channel Campaign category for the 2024 Ragan Communications and PR Daily Nonprofit Communications Awards. Congratulations to our partners at the ASRT and to the entire team responsible for bringing this amazing campaign and important message to light.

We've been totally impressed with this summer's intern class! This group of go-getters quickly jumped in and immersed themselves in all facets of our agency. In addition to their cross-functional support, they tackled an assignment on AI use cases and presented their findings and recommendations to a captive imre audience. As this cohort of young professionals closes the chapter on summer 2024, a few of them share their reactions to the experience: "I've loved the emphasis on empathy at imre, along with the opportunity to work on various social listening projects. This application of empathy to social listening has helped me understand the importance of truly connecting with audiences." – Corrine He, Columbia University Graduate School of Arts & Sciences ‘25 "Imre has created a highly passionate, learning-focused, and optimistic atmosphere, that I’ve found to be essential for my learning. My time at Imre has allowed me to apply the academic knowledge I've gained to the practical world of marketing." – Madison Jackson, Fordham University ‘26 "Imre has opened up my eyes to a positive and supportive work environment, extremely crucial for team-based projects. This has allowed me to effectively use what I've learned from my experiences to help the team to my best ability at imre!" – Jacob Viel, Binghamton University ‘26

The wins keep rolling in for STIHL! We’re excited to share that our support of STIHL's weather-based targeting has resulted in the 2024 Ragan Communications and PR Daily Content Marketing Award for the Use of AI/Machine Learning category. The campaign also received an Honorable Mention. We're proud to partner with the STIHL US team on new and innovative programs that make an impact. Congratulations to the STIHL team and to the entire team that brought this program to life!

Want to know how cutting-edge technologies are shaping the future of data-driven decision making? We chat with Maryann Kuzel, Executive Vice President of Data & Analytics at imre, about important innovations in the analytics space.

Happy Independence Day! 🇺🇸 Let's celebrate the land of the free and the home of the brave! 🎆   

KC Morse, a young woman living with sickle cell disease, provided an important reminder during last week’s health equity panel discussion that the scales have not traditionally been balanced when it comes to healthcare for African Americans. This serves as a crucial reminder that we don’t always know the journey people are on when we come in contact with them. #healthequity

Dr. Biree Andemariam addressed clinical trials during last week’s panel discussion on health equity. She emphasized the need for representative patient populations to be informed throughout the overall development process. #healthequity  

During last week’s panel discussion on health equity and those inequalities facing the African American community when it comes to healthcare, Dr. Mikel Whittier, shared his considerations with where organizations can begin improvements.