Institute for Public Relations

🌟 We are thrilled to introduce IPR NEXT — a NEW membership community for emerging leaders with less than 10 years of experience.🌟 This initiative meets a much-needed gap in our industry for investing in the future leaders of our field with professional growth, mentorship, peer connections, and research-driven training and development opportunities for the next generation of leaders. 📈 Invest in your career or share with a future leader in your network: bit.ly/ipr-next Animation by Tucker Berardi

We are thrilled to announce that the winner of the 2024 IPR Pathfinder Award is Natalie T. J. Tindall, Director of the Stan Richards School of Advertising & Public Relations, Moody College of Communication at The University of Texas at Austin. 🎊   The IPR Pathfinder Award recognizes individuals who have made significant and enduring contributions to public relations through published research, as exemplified by Dr. Tindall’s remarkable work on diversity in organizations that continues to shape and advance the field.   The award will be presented at the 62nd Annual IPR Distinguished Lecture and Awards Gala on Dec. 4, 2024, at The Lighthouse at Chelsea Piers in New York City. 🌟 Join us to celebrate: bit.ly/4db3XuZ

Join us for the fourth installment of IPR Master Class: Strategic Communications! This certificate program features live, interactive sessions on critical topics such as sustainability, combating disinformation, digital media, and social issues. 📢 These two-hour sessions—led by expert faculty from diverse backgrounds—are designed for mid- to senior-level communicators eager to enhance their strategic communication skills and stay ahead in the ever-evolving landscape. ⭐️ Spots are limited, so register today: buff.ly/3Yt1RT1

Cognitive dissonance occurs when people encounter information that conflicts with their established beliefs, causing mental discomfort. To reduce cognitive dissonance, individuals often dismiss conflicting news or favor sources that confirm their views. This tendency can distort perceptions and contribute to the spread of election disinformation.   Discover how cognitive dissonance can influence how we perceive political news and learn research-driven strategies to address disinformation in the NEW IPR report: buff.ly/3VTTn5z 💡🗳️

The Conference Board and Ragan Communications and PR Daily conducted an online survey exploring the election-related initiatives companies are launching internally leading up to the elections and how communicators manage election-related reputation risks.   Key findings reveal initiatives like encouraging voting, offering time off to vote, and managing the challenges of maintaining a civil workplace. 📊 Dive into the full study to learn more: bit.ly/46J7sX8

The 2024 Edelman Trust Barometer: Financial Services Edition reveals that global trust in financial services has risen to 62%, marking the industry's first time in the “trusted” category since the Global Financial Crisis. The report surveyed over 32,000 people in 28 countries. Read the full report for insights on how financial services firms can build trust: bit.ly/3YHvYGc

We are thrilled to announce the winner of the 2024 IPR Lifetime Achievement Award is Bill Imada, Chairman and Chief Connectivity Officer at IW Group Inc. 🎉🏆 The IPR Lifetime Achievement Award is the highest honor IPR bestows to an individual who has made significant contributions to the practice of public relations, including effective use of research. The award will be presented at the 62nd Annual IPR Distinguished Lecture and Awards Gala on Dec. 4, 2024, at The Lighthouse at Chelsea Piers in New York City. 🌟 Reserve your seats today! bit.ly/4db3XuZ

Misinformation and disinformation are increasingly used to target organizations for financial or reputational gain, according to Lisa Kaplan, Founder & CEO of Alethea. This often involves competitors and influencers exploiting biases and trends. Communicators need to be proactive, especially during election periods. 🔎 Discover actionable strategies for managing election-related misinformation in our new IPR report: bit.ly/ipr-disinfo24

We are excited to present the fourth edition of IPR Master Class: Strategic Communications. This series is geared toward mid- to senior-level communicators and will explore critical topics including: 🧠 Behavioral insights 🚨 Crisis communication 📢 Combatting disinformation 🌏 International communication This series includes interactive, live sessions led by distinguished experts who will provide actionable, research-based strategies to enhance your communication skills and address today’s most pressing challenges. Register today to secure your spot! buff.ly/3Yt1RT1

Watch our video featuring Brittany Higginbotham, Kadrie Lamin, Katherine Burns, and Diana Littman to discover how IPR NEXT offers community, access, and insights into the rapidly evolving field of communications. 🚀 As a membership community for emerging PR professionals, IPR NEXT provides: ⭐️ Leadership Development Sessions ⭐️ Mentorship Circles with IPR Trustees ⭐️ On-Demand Research Bootcamp ⭐️ Exclusive Access to IPR Insights and Resources Join IPR NEXT to connect with industry peers and elevate your leadership skills—apply today: bit.ly/ipr-next Video by Tucker Berardi