January Digital

Whether you think calling out competitors in advertising is brilliant or beneath you, it’s certainly creating buzz for viral “dupe” brands like Quince and Italic. Our Founder & CEO Vic Drabicky connected with The Business of Fashion’s Malique Morris about how these dupe brands are capturing the attention of often overlooked middle income consumers. Vic shared that the appeal of high-quality products at affordable prices is resonating strongly with consumers, as evidenced by Quince’s $300 million in sales last year and Italic’s successful expansion into new product categories, which now make up 60% of its total sales. For the latest on dupe brands and the tactics they are employing, check out the link in the comments. #Dupes #Marketing #SocialMedia

Inc. Magazine believes that Kizik is building the next billion dollar sneaker brand. We couldn’t agree more! It’s not every day that your clients get a feature in Inc. Magazine for their product innovation and market disruption. Congratulations to Brett Swensen, Elizabeth Drori, Monte Deere and the entire growing Kizik team on this incredible article and the groundbreaking work you’re doing to show that Motion is Magic.

Toasting to summer as the holiday hustle begins! Our NYC team gathered for an end of summer bash on Pier 15, overlooking the East River with views of the Brooklyn skyline. No better formula than perfect weather + Capri-Sun style cocktails + colleagues who inspire you and make you laugh! Seeking a team that thrives on striving for excellence and enjoying life together? We're #hiring in our NYC and Dallas offices! Visit the link in the comments to see our open roles. #Marketing #JobAlert #TeamBonding #CompanyCulture

🗽 Nothing captures NYC like Steve Madden’s new "Never Miss a Beat" campaign! This campaign is a true love letter to NYC - capturing the iconic city's bold and fearless spirit. With our team rooted in the heart of the city, we couldn’t be prouder of our partners and to see this vision come to life. #SteveMadden #NYCIcons #ProudPartners #TeamNYC

Are you tired of hearing about Prime Day yet? Just when you thought you could catch your breath, another major sales event is likely around the corner. While it hasn't been officially confirmed, history - and the success of this past July Prime Day - suggests that Amazon is likely gearing up for another big sales event this October. For how to prepare for October Prime Day and continue the momentum throughout the holiday season, read our full analysis at the link in the comments. #Amazon #PrimeDay #Holiday

In case you haven’t heard, ThredUp just leapfrogged the industry with their customer-facing #AI innovations. So who better than James Reinhart, Co-Founder and CEO of ThredUp, to take the main stage with our President Sarah Engel at the first ever Shoptalk Fall. They will be digging into how organizations can continue to thrive through challenging times, and nobody does this better than James as he champions sustainability (a.k.a. takes on fast fashion) and drives forward innovation every day at ThredUp. Will you be at Shoptalk Fall or in Chicago this October? Let’s connect! Reach out to us or Sarah directly. #ShoptalkFall #Shoptalk2024

It's #FeelGoodFriday here at January Digital and January Consulting. And what feels better than snow cones, bounce houses, community, and compassion? A core tenant of company's mission is to improve the world around us. Our Good Works program does just that - with a commitment by every employee to serve in their communities. Yesterday, our team members volunteered at Lutheran Settlement House's Back-to-School Fair. The organization's shelter benefits families experiencing homelessness in Philadelphia. Our team and some of their family members had summer fun with nearly 50 kids while their parents received support and resources for the upcoming school year. Thank you to our team for always living our values! If you're interested in learning more or supporting LSH, visit the link in the comments. If you want to join us and help further our mission, check out the link in comments to our open roles.

Did you think it was back-to-school time? Because depending on your age and algorithm, your feed is more likely to be filled with #RushTok content. Brands have begun to use sorority rush to tap into college-aged consumers in an authentic way. From Kendra Scott to poppi, read our full analysis on how brands can capitalize on this trend to engage with this audience from sending PR packages to sponsoring events. #TikTok #DigitalMarketing #SocialMedia

Gen Alpha dictionary: Saying someone “ate” has nothing to do with food. Sigma is no longer just a letter in the Greek alphabet. And your aura can now earn points. Why should advertisers and brands care about Gen Alpha’s behavior and preferences? There are about 2.5 million Gen Alphas born each week, and their economic footprint is estimated to reach $5.46 trillion in the next 5 years. Not to mention their massive influence on their Millennial parents. Our Senior Director of Strategy & Innovation, and parent of Gen Alpha kids himself, Jared Smith took to Ad Age to share the importance of investing in Gen Alpha early, and how to reach this emerging group. Read his full article at the link in the comments. #GenAlpha #Marketing #SocialMedia

✅ Inc. Best Workplace x 4 ✅ Dallas Business Journal’s Best Place to Work… officially x 2! Over 13,000 employees were surveyed, but our DFW crew broke through the noise to make January Digital one of Dallas Business Journal’s Best Places to Work in 2024! This award reflects our team's dedication to fostering community and collaboration. It exemplifies our entire company’s commitment to improving the lives of our colleagues, our clients and the world around us. If you are looking to join an award-winning team, we are hiring in both our Dallas and NYC offices! Visit the link in the comments to check out our job openings. #Marketing #HiringNow #JobAlert