JewelVision

$816 billion. That’s how much global retail returns amounted to in 2022, and a significant percentage of these returns were driven by online purchases. 🤯 Beyond the financial hit, return logistics contributed to nearly 15 million metric tons of CO2 emissions last year alone—equivalent to the emissions of over 3 million cars! 🚗 One of the key drivers of this issue is that consumers often can't realistically visualize what they're buying online. As more shoppers shift to e-commerce, we at JewelVision are concerned about both the environmental impact and the effect on retailers' bottom lines. We believe that the future of e-commerce lies in augmented reality (AR), allowing customers to virtually try on products and make more confident purchasing decisions, reducing the need for returns. 🤖 Imagine what could be saved—both financially and environmentally—if more consumers could “try before they buy” from the comfort of their own homes! How do you think AR could reshape online retail and reduce returns? Let’s discuss! Image and article reference: BBC Earth

Augmented Reality (AR) is revolutionizing fashion retail, offering immersive, 3D shopping experiences that mimic in-store visits. With over 1.7 billion users expected by the mid-2020s and a market generating $60 billion USD, AR's impact is significant. Insights by Usman Aslam and Leon Davis in their groundbreaking study highlight consumer appreciation for AR's virtual try-on capabilities and intuitive navigation, emphasizing its role in enhancing consumer engagement and shaping future retail innovations. #ARinRetail #FashionTech #Innovation