JPG Resources - Food & Beverage Innovation

"If you’re a heritage brand, it can be challenging to break out of the existing model when you know what works and what runs smoothly" Lianna Lee, a product development expert here at JPG, was recently interviewed by Mari Rydings, Editorial Director at Avant Food Media, and featured in Commercial Baking's 2024 New Products Annual! The article 👉 https://hubs.li/Q02MHX1F0 outlines reasons why companies are increasing their product development workload, inflation and market challenges to work around, and strategies to create an innovative, commercially feasible product. Great job Lianna! 👏 #FoodandBeverage #CPGIndustry #R&D #ProductDevelopment #Innovation

What makes a product unforgettable, drives customer loyalty, and can determine the success or failure of a new launch? Taste! 🥇Taste remains the number one factor influencing purchasing decisions for US consumers. At JPG, we understand the vital role the eating experience plays in your brand’s success. That’s why, together with CCD Innovation, we’re dedicated to crafting exceptional products through our expertise in culinary innovation and development. 👨🍳 Taste is just one ingredient in the recipe for successful product innovation. Don’t miss our latest blog, where we explore other essential elements to elevate your next strategy session. #JPGTalent #FoodandBeverage #CPGIndustry #Innovation #BrandExpansion #Taste #ProductDevelopment

🎙️ Robin Puskas is featured on Prepared Foods Magazine's latest podcast episode. Listen to the full episode here 👉 https://hubs.li/Q02LZpwf0 She spoke with Chief Editor Bob Garrison on the increased use of tree nuts in value-added foods and beverages. Key takeaways include: 1️⃣ The increased usage is on par with consumer and product trends, with a wider variety of nuts included in the mix. 2️⃣ In food products, nuts are extending into more premium, plant-based and better-for-you functional offerings, from cheeses to ice cream to various nut butters. 3️⃣ Liquid categories are also expanding, as nut-based milks, creamers, protein beverages and coffee drinks are benefitting from creative uses like macadamia milk or pistachio lattes. How are you using nuts in your products? Let us know in the comments below. 💬 #JPGTalent #FoodandBeverage #CPGIndustry #ProductDevelopment #ProductTrends #TreeNuts #FunctionalFoods

Do you know how to navigate funding challenges as an early-stage brand? Howie Sher, our Founder Cohorts lead was featured in the latest Startup to Scale podcast🎙️He spoke with Foodbevy's founder, Jordan Buckner, on overcoming the biggest CPG industry challenges. You can listen to the full episode here 🔊 https://hubs.li/Q02LTz7g0 The Founder Cohorts program provides an opportunity for founders meet and learn from industry experts and peers, gaining actionable insights and personalized support to help them scale with confidence. If you're interested in learning more about the fall/winter 2024 cohort, message Howie Sher, or tag him in the comments below. #JPGTalent #FoodandBeverage #CPGIndustry #Founders #Startups #Advising

💥 “PR has a new purpose in terms of amplifying your products. The good news is it’s easier and faster than ever before to activate PR to elevate your brand among consumers and retail buyers.” The opening salvo from Rachel Kay CEO and award-winning CPG PR pro of Rachel Kay Public Relations (RKPR), A FINN Partners Company founded in 2007. Thank you Rachel for joining us and sharing fantastic insight to the founders of JPG Resources - Food & Beverage Innovation Spring Cohort. -- 🌱 JPG is built upon a unique network of strategic partnerships which drives disruptive thinking for CPG. Our Founder Cohorts tap into these relationships built over decades, and delivers content and connections to founders of emerging brands. ⛹♂️ Limited spots remain for the October launch of our Fall 2024 Cohort! See below and DM me to learn more. #CPG #CPGfounders #CPGfoundercohort #CPGfounderjourney #founderjourney #foodandbeverage

"It's important to get it right with early influential retailers." We'd love to introduce Ed Hinson, a #JPGTalent expert in sales, leadership and strategy! 👋 Ed brings 30+ years of CPG experience to his projects, having worked with a wide variety of companies from major corporations to emerging brands to co-packing businesses. His ability to balance results-driven execution with strategy, process and analytics has driven results in various positions, including:  📦 VP of strategy, commercialization and customer brands of a $600M co-packing and private label business 📊 VP General Manager of a $1B national business 💲 CSO for a $150M food business sponsored by a leading private equity firm investing in middle-market companies 🤝 and he wants to help brands in our JPG community succeed! If you found Ed's video helpful, he also collaborated on our innovation and brand extension strategies blog article: https://lnkd.in/gAHp-YeY If you're interested in working with Ed on your next project or would like to learn more about JPG Talent, comment below or message David Pelyhes! #FoodandBeverage #JPGTalent #CPGIndustry #Sales #Leadership #Strategy

"I don't think we can say the age of disruptive innovation is over. It's more of a short-term pause and necessary clean out." Jeff Grogg was featured in an article earlier this summer 📰https://hubs.li/Q02L4_ZB0 addressing innovation in today's market. With larger companies shifting strategy to improve core offerings and away from attempting a category disruption, some experts think the market is moving towards a much needed moment of reassessment and refocus. This paves the way for smaller companies (with the right support) to continue to take risks that larger companies can't and focus their efforts on a few categories ready for a needed disruption. We know the road to successful innovation can be fast-paced and exciting, but more than a bit confusing if you don't have the right strategy tools handy. Be sure to follow us if you'd like to learn more about successful innovation strategies you can use right now! 👍 Institute of Food Technologists (IFT) #FoodandBeverage #CPGIndustry #Innovation #DisruptiveInnovation

✨Successful innovation can lead to exciting growth and the potential for your brand to break out of the pack. This month, our strategy lead Veronica Lehman shares 6 strategies to help identify the right innovation to expand your F&B brand 🔗 https://hubs.li/Q02Kz7r80 From using AI and traditional resources to pinpoint the right trends, to aligning business objectives for a perfectly timed execution, our experts break down their thought processes for guiding a company through their innovation timeline. Click on the link and read the full innovation strategy details. 💬 Then message us below and share what you think is the most impactful takeaway. #FoodandBeverage #CPGIndustry #Innovation #BrandStrategy

Following up to my post (link below) from a few months ago - found this interesting breakdown on purchasing behaviors from those using GLP-1 drugs via - https://lnkd.in/eGq7H2qt. People are spending way less on junk food and way more on protein. (https://lnkd.in/exkKsXrR)

Is your F&B company battening down the innovation hatches, or facing today's market conditions head on? 🌪️🏃♂️ IFT assembled a panel of experts, one of which was JPG's founder Jeff Grogg, to discuss the need for innovation amidst inflation pressures during their annual IFT FIRST conference. Check out the recap article 🔗 https://hubs.li/Q02K5vXP0 as they cover the economic and private label pressures companies are facing, along with the panel's market predictions surrounding high-impact development, divestitures and acquisitions. #FoodandBeverage #CPGIndustry #Inflation #Innovation #MarketPredictions Institute of Food Technologists (IFT)