Kampgrounds of America, Inc.

KOA franchisee Mark Lemoine has been announced as the senior vice president of Franchise Operations for Kampgrounds of America, Inc. Lemoine has owned and operated the Coloma/St. Joseph KOA Holiday in southwest Michigan since 2016. Before buying a franchise, Mark amassed over thirty years of experience in government affairs and business consulting. "It's been an incredible journey filled with faith, risk, hard work, and the reward of serving our guests," said Lemoine. "I'm honored to have demonstrated that the American Dream is alive and well and to now have the opportunity to contribute to the growth, innovation and success of my fellow KOA franchisees." Read more >>> https://lnkd.in/gpGQ-X4Q

In a recent piece for Entrepreneur Media, Toby O'Rourke, president and CEO of Kampgrounds of America, Inc., shared how leadership can encourage employees to bring their 'whole selves' to work to foster an inclusive, thriving workplace.

Want to learn more about owning a campground? Join us at the San Antonio/Alamo KOA Holiday for our next KOA Buyer's Workshop. During this two-day event designed for prospective campground owners, you'll receive a comprehensive overview of the camping industry, what it takes to own and operate a campground, and the financing process. Learn more and register >>> https://lnkd.in/eAcGH36p

Since the inception of our annual industry report a decade ago, the growth in family camping has continued to provide generational opportunities for the future. KOA's Families and Kids edition of the 2024 Camping & Outdoor Hospitality Report dives deeper into the more than 118 million families who camped between 2020 and 2023. 👨👩👧 More than 3/4 of family campers say that camping improves their relationships. 👨🏽👩🏽👧🏽👧🏽 New camping families are more diverse; 38% are white compared to 62% of experienced family campers. 👴🏼 37% of grandparents take their grandkids on at least one camping trip without the children's parents. ⛺ Family campers tend to be more avid, with 34% taking three or more trips in 2023 (compared to 23% of non-family campers). 🏊🏻♀️ Families who camp at campgrounds with a lot of services and amenities are some of the most satisfied, with 80% saying their experience was highly favorable. Read the full report >>> https://lnkd.in/gyYe2Tra

We are proud to partner with Sensible Weather to offer campers the largest system of campgrounds offering Weather Guarantees at more than 450 KOA locations across the U.S. "The weather can heavily impact outdoor hospitality; by early June, 40% of campers said they had altered plans due to weather," said Diane Eichler, senior vice president of marketing at Kampgrounds of America, Inc. "By offering Sensible's Weather Guarantee, we will enhance our campers' experience, encouraging more campers to book their next adventure with confidence and make lasting memories in the outdoors. Read more >>> https://lnkd.in/eKMeEkbf

Yesterday, we celebrated our new headquarters in a dedication ceremony that honored our partners, dedicated employees, and our ongoing commitment to the outdoors and sustainability. Envisioned by Billings, MT-based A&E Design, KOA's 35,000-square-foot building earned LEEd Gold certification from the U.S. Green Building Council for its sustainable design. "KOA was founded 62 years ago with a very modest campground on a plot of land next to the Yellowstone River and we're now the world's largest network of privately owned campgrounds and the definitive leader in outdoor hospitality," said Toby O'Rourke, CEO and president of Kampgrounds of America, Inc. "We felt that a company of that magnitude deserved its own home, not only as a home base for our 1,500 employees across the country but for our 500 franchisees; this is a big deal." Read more: https://lnkd.in/gfBAA6WS

🏕️ What does it look like to bring an organization's values to life through interior design? For KOA Headquarters, A&E Design created tactile experiences that embody adventure and the great outdoors. Walls crafted from climbing ropes form the KOA logo, adding a unique element that reinforces the brand's spirit. Client: Kampgrounds of America, Inc. 📷: Lara Swimmer Photography #CreateImpact #InteriorDesign #KOAHeadquarters #BrandExperience #CreativeWorkspaces

Independence Bank has been a critical partner, helping countless entrepreneurs create and grow their campground businesses. Join us in recognizing this decades-long relationship that has been fundamental to the growth of outdoor hospitality and the KOA brand.

Who is the North American camper? KOA's Camper Profile, the sixth release of the 2024 Camping & Outdoor Hospitality report series, shines more light on the millions who call themselves campers and how the camping audience has changed over the last decade. Findings include: 📈 Camping households have increased by 68% since 2014, resulting in over 53.6 million active camping households in 2023. 👨👩👧 60% of campers began camping before age 18, fostering a lifelong love for the outdoors. ⛺ The average camper spends 6.7 nights camping annually and expends $156 a day in local communities. 🛜 New campers are more diverse and connected, with 48% considering Wi-Fi the most important campground amenity. Learn more about campers in our full report >>> https://lnkd.in/gYyWChKf

We're pleased to share that Zippia recently recognized KOA as one of Montana's top places to work, ranking 34th out of 100 companies and third among the hospitality segment. See the complete list here >>> https://lnkd.in/gDmxndNW