KIND

Our marketing team knows that a campaign is only as strong as the insights behind it. So, when we discovered that parents find #backtoschool THE MOST stressful time of the year, we knew we had to step in with some nostalgia and a little kindness! We called two iconic moms Kristin Cavallari and Tori Spelling to share what back-to-school is REALLY like. KIND Kids® combine the taste kids crave 😋 with the ingredients parents want 🙌. 👏 Special Shoutout to: Victoria Kwan, Teddy Stratis III, Suejin Kim, Anthony DeRojas, LaToya Edwards, Leonard Mui, #SandyRamirez, Emily Geiger, John Olsen, Daniel Iannarone, Nia Mack Rodney, M.S., Jill DeLelle, Osher Hoberman, Alex Gorosh, We Are Social, Command Entertainment Group, Zeno Group #digitalmarketing #nostalgia

🏅🏃♂️Summer's biggest competition just got KINDer We teamed up with our friends at Fabletics for an exciting track-and-field inspired #Giveaway! One lucky winner scored a bundle of products worth around $330! Watch the full video: https://lnkd.in/egNrPKxi 👏Special Shoutout to Teddy Stratis III and the Fabletics Team: Christine Platt, Sofia Martinez, John Michael Horvath, Lauren Mobley

🚀😋Introducing KIND Kids®😋🚀 These soft-baked bars combine the taste kids crave with the ingredients parents want. Made with no peanuts, no tree nuts. and gluten-free, you can feel confident about adding these school friendly* bars to your snack routine. 🤤 Tastes Good 🥰 Feels Good ☺ & School Friendly Special Shout to: Leonard Mui, Anthony DeRojas, Teddy Stratis III, Alyssa Posklensky, Lelia Kacha, Emily Geiger, John Olsen, Carli Rapp, Lisa Greene, Abigail Snyder, Noelia López, Christy DiFoggio, Christopher Joy, Sean Judy, Sarah McGinn, Donna Foti and many others who brought this project to life. #digitalmarketing #innovation #backtoschool *KIND defines school friendly as a gluten-free snack without peanuts or tree nuts. Please check with your local school district to confirm that this product meets its requirements.

Brooklyn Dreams and Ice Cream! 🍦🤩 To celebrate #NationalIceCreamDay, the KIND team handed out free KIND Frozen® Treat Bars in Domino Park yesterday Until next year, keep cool and keep loving KIND Frozen®! 👏Special Shoutout to Emily High, Victoria Kwan, Teddy Stratis III, tenure, Tara Murphy, 📸 bit.ly/3YfQZrw, and many others who brought this project to life.

Our newest TV Commerical is LIVE! The stomach😋 and brain🧠 together at last. When delicious meets nutritious, it’s All KINDs of Good🌈. See it on a screen near you. 👏 Special Shoutout to: Emily Geiger, Emily Strobel Amiet, Osher Hoberman, Energy BBDO and many others who brought this project to life. #creativity #advertisingandmarketing #branding

Granola stays winning! 🏆🎉 We're so excited that KIND Healthy Grains® granola’s newest flavor, Banana Peanut Butter with Dark Chocolate Chunks, won the PEOPLE Magazine | PEOPLE.com 2024 Food #Award for Best Granola ! This #granola has 10g of protein and is made with five super grains - oats, buckwheat, amaranth, millet, quinoa. Who can resist this new irresistible flavor fusion of dried bananas, peanut butter, and decadent dark chocolate?! 👏 Special Shoutout to: Andrew Mickens, Hannah Longwill, Emily Strobel Amiet, 🎨Abigail Faillace, Madalyn Geletzke, Emily High, Jarrett Cook, Joanna Conidis, PMP, MBA, Sarah McGinn and many others who brought this project to life. Read Full Article: https://lnkd.in/e5Dzmn97

📣Attention #Retailers!📣 KIND Protein® MAX is up for the 2024 Retailer Choice Best New Products #Contest with CSP Daily News! The BNPC honors today’s top product innovations and the most successful product launches from the past year. Now it’s up to #cstore retailers to select the winners. Retailers can vote now through July 31. 👉 Vote here: https://lnkd.in/e6ViDnH2

🚨Incoming dogs to your feed🚨 Earlier this month, our #Wellness Committee hosted its annual KIND Wellness Fair, dedicated to promoting holistic #healthandwellness. Our team enjoyed a variety of activities designed to rejuvenate, educate, and inspire habits that make you feel your best! Check out some of the team’s favorites: ✨ Sea Salt Hand Scrubs 🐾 Therapy Dogs 🚴 Bike & Blend Smoothie 🌿 Aromatherapy 💆 Reiki & Massages 🩺 Physicals 🔍 Skin Damage Screening 🧠 Emotional Intelligence Webinar 🥗 Nutrition + Mental Health Webinar 🧘♀️ #Mindfulness 1x1 Sessions 🌱 Gardening A huge thank you to everyone who made this event a success! At KIND, we believe in nurturing every aspect of our well-being, and this fair was a testament to our commitment. Here's to a healthier, happier us! 🌿💪 Special Shoutout to: Kayla Haley, Tom Trocola-Barone, PMP, Dina Stasolla, Alexandra Dente, SHRM-CP and many others who brought this project to life.

This #PrideMonth🌈, we're proud to share the stories of our KIND LGBTQIA+ community. We asked leaders of our KIND&Proud resource group to share what community means to them. Today, we're introducing Ethan Parisen. Ethan is a Sr Director, Digital Commerce and has been with KIND for over two years. 📢"Co-leading KIND&Proud has been one of the most rewarding aspects of my time at KIND. Our mission is anchored in fostering an 'intentionally inclusive' culture and driving change through volunteerism, fundraising, and education. There’s always more to do, but I am thrilled to reflect on the progress we’ve made since launching in 2022. Together, we've hosted several fundraisers for our long-standing partner The Ali Forney Center sponsored training sessions to educate our team members on the power of inclusive language, and are looking forward to our second annual Drag Bingo pride celebration later this month 🌈. Even today, 'Coming out' at work can be scary. If we can make that experience better for others AND raise money for incredible organizations that lift our community along the way, I'd say we're on the right track 🧡 ❤️ 💚 💙" At KIND, cultivating an #inclusive workplace is an ongoing effort and we're grateful to our KIND&Proud KRG for reinforcing our #diversityandinclusion goals.

Last month, our HQ based KIND Team Members got their hands dirty with City Parks Foundation and NYC Department of Parks & Recreation at Betsy Head Park in Brooklyn for a #sustainability volunteer event 🌱 Removed 27 bags of weed & natural debris and 5 bags of litter 🐝 Planted a total of 37 native, pollinator-friendly plants ⚒ Donated tools to the park staff for continued horticultural work We’re buzzing about this event, not only because it’s wonderful to work with our local partners on the ground, but because it gave our team members a hands-on way to experience the importance of our pollinator commitment firsthand. In 2020, KIND became the first snack company to commit to exclusively sourcing our almonds from bee-friendly farmland on a mass-balance basis by 2025 – because without bees, we wouldn’t have almonds! We’re excited by our progress and all the work towards this goal. 🌸Many thanks to our KIND sustainability #volunteers and our partners at City Parks Foundation and NYC Parks!